Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Sherry Luna

Tucson,AZ

Summary

Dynamic leader and strategic planner with a proven track record at Patagonia Orchards, elevating the brand to national recognition with $15 million in sales. Expert in staff management and product branding, adept at steering high-performing teams and pioneering innovative packaging designs. Possess exceptional verbal communication and administrative oversight skills.

Overview

28
28
years of professional experience

Work History

Owner-Manager

Patagonia Orchards
01.1996 - 07.2023
  • Co-owned and managed oldest organic produce distribution company based in Nogales, Arizona.
  • Brand Manager. Developed brand strategies to advance company from locally based Arizona company to national recognition with $15 million in sales throughout United States and Canada.
  • Package designer. Led design team that produced packaging materials for products, including brainstorming, creating prototypes for boxes, bags and labels.
  • Director Human Resources Department. Led 25 person team of sales staff, accounting, repackers, facilities crew, and drivers.

Board Member

Patagonia Montessori School
09.2004 - 05.2010
  • Volunteer Board Member. Oversaw budget and management of school. Led fundraising. Participated in hiring committee for principal and educators.
  • Directed school's music/theater program.

Education

Master Of Arts - Information Resources And Library Science

University of Arizona
Tucson, AZ
12.1999

Bachelor of Arts - English And American Literature

Harvard University
Cambridge, MA
05.1984

Skills

  • Administrative Oversight
  • Staff Management
  • Strategic Planning
  • Verbal and written communication
  • Staff hiring
  • Product branding

Languages

Spanish
Professional Working

Timeline

Board Member

Patagonia Montessori School
09.2004 - 05.2010

Owner-Manager

Patagonia Orchards
01.1996 - 07.2023

Master Of Arts - Information Resources And Library Science

University of Arizona

Bachelor of Arts - English And American Literature

Harvard University

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Sherry Luna