Shiblee Ahmed
Charleston
Summary
Strategic Marketing & Business Development leader offering 19 years of experience in transforming business operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales, marketing and revenue objectives.
Overview
21
21
years of professional experience
Work History
Retail Business Development Manager
Colonial Oil Industries Inc.
04.2022 - Current
- Maintain a solid, capable, and strong Dealer bench to maximize the sales opportunity
- Provide outstanding customer support to our network and build a strong customer relations built on integrity, trust, and mutual respect
- Achieve annual territory Operating goals for volume, income, expenses including fleet and freight management, and Economic Value
- Managing a book of business of USD 28 million annually.
- Directed product development efforts using industry-specific tools to increase sales and overall company productivity.
National Sales Development Manager
Parkland Fuel Inc.
08.2019 - 04.2021
- Forge significant industry relationships to support national accounts portfolio
- Establish strong pipelines of business leads and opportunities
- Preside over Commercial assets at the Regional Operations Center (ROC) level in the service delivery to customers
- Head semi-annual sales planning processes spanning wholesale and commercial business on a national level
- Manage distribution operation of products and services for commercial customers by ensuring economies of scale and profitability.
Consultant & Graduate Researcher
Center for Innovation, Commercialization & Entrepreneurship, Lamar University
02.2018 - 06.2019
- Contributed to the Center for Advances in Port Management to cultivate innovative ideas for strategic port management issues such as, Port Automation, Freight Management, Port Asset Management, Procurement Delivery Methods, and Port Resiliency Studies.
Marketing Operations Lead/ Senior Channel Marketing Manager
Microsoft
09.2014 - 09.2016
- Collaborated with countries on the execution of strategy to optimize marketing budgets and mix within targets, track usage effectiveness, and ROI
- Chaired marketing activities and local marketing teams, including eight indirect reports and three direct reports
- Devised tactical campaign strategies using the most relevant marketing channels to support direct sellers in generating opportunities
- Completed various successful co-marketing initiatives with several carriers in Cambodian, Nepal, Bangladesh, and Sri Lanka markets
- Established cluster marketing plans and 360 campaigns for Microsoft business
- Safeguarded innovative solutions for the Microsoft brand including end marketing touchpoint strategies that ensured campaign implementation across all marketing clusters
- Identified and developed niche/target acquisition opportunities and programs, utilizing data to support and make recommendations.
Corporate Communication Manager
British American Tobacco
09.2013 - 09.2014
- Headed all corporate communications, public and media relations, CSR, sustainability, and internal communications.
Head of Enterprise Business, VP Sales
Robi Axiata Limited - an Axiata Telecom Company
05.2012 - 08.2013
- Oversaw the galvanization of peak targets as well as leading account and SME segments
- Facilitated short and long-term strategies to secure corporate and SME customer loyalty, acquisition, and satisfaction.
Business Development Manager
Nokia Emerging Asia Limited
02.2010 - 05.2012
- Commanded the management of business operations in Sri Lanka and the majority Channel Operation and Operator Business Development in Bangladesh
- Served as the main point of contact for strategic customers
- Advised customers on strategic and business plans for the execution of account strategy.
Regional Sales Manager
British American Tobacco
09.2009 - 02.2010
- Certified all targeted goals, including quality, margins, visibility, volume, and pricing were achieved for the region
- Instrumental in the growth of a regional operation plan with trade programs customized to exceed regional needs
- Executed achievements for both brand and trade programs in the region.
Channel Sales Manager
British American Tobacco
08.2007 - 09.2009
- Fostered solid professional relationships with significant accounts and modern trade outlets
- Revitalized marketing strategy into modern trade and channel strategies to build awareness of conclusive methods, requirements, and strategies
- Cultivated end marketing communication tactics for customer segments that follow established marketing strategies.
Territory Sales Manager / Area Sales Manager
British American Tobacco
08.2002 - 08.2007
- Certified all targeted goals, including quality, margins, visibility, volume, and pricing were achieved for the region
- Instrumental in the growth of a regional operation plan with trade programs customized to exceed regional needs
- Executed achievements for both brand and trade programs in the region.
Education
Master in Business Administration (MBA) -
Lamar University
Beaumont, TX12.2018
Bachelor of Business Administration in Marketing and Finance -
Institute of Business Administration
Dhaka, Bangladesh06.2002
Skills
- Customer Success
- Revenue & Market Growth
- Marketing
- Channel Sales
- Tech Sales & Marketing
- Business Development
- Campaign Development
- Cross-Functional Leadership
- Port Industry
- C-Store
- Project Management
- Insights Driven Planning
Career Accomplishments
- Received the Most Creative Marketer Award for disruptive marketing ideas and activation from the Microsoft Near East North Africa Area Leadership Team.
- Earned the Achieving Together Award with Nokia Emerging Asia for unparalleled teamwork.
Professional Development
- Microsoft Exchange program (MGX)
- Sales Managers Acceleration Program
- Account Business Competency
- Team Leaders Development Workshop
- Blue Oceans Strategy
- Telecom Mini MBA
- SCQuARE Rules
Honors And Distinctions
- Beta Gamma Sigma Member, Outstanding Academic Performance in Business School (2019)
- Top in MBA Class (3.85 GPA)
- Jill and Dr. Kevin J. Roy Scholarship in Entrepreneurial Studies
- Steinhagen Global Fellow
- The Mary Frances Dishman Sherlock Scholarship in Business
- Gill Scholar, Rice Alliance for Technology and Entrepreneurship
Publications
John Reichard, Patricia Lauritzen, Shiblee Ahmed, Mahdi Safa (2018), "Procurement Method Review- Phase 1," Industry Report, Port of Houston Authority, Houston, TX. Patricia Lauritzen, John Reichard, Shiblee Ahmed, Mahdi Safa (2018), "Review of Non-Destructive Testing Methods for Physical Condition Monitoring in the Port Industry," 2019 ASCE International Conference on Computing in Civil Engineering (i3CE), Atlanta, GA. "Empirical Study on the Essential Soft Skills for Construction Professionals" M Safa, K Weeks, A El-Houbi, S Ahmed, J Dyson 53rd Annual Conference Of The Decision Sciences Institute 1 (1), 395-414
Timeline
Retail Business Development Manager
Colonial Oil Industries Inc.
04.2022 - Current
National Sales Development Manager
Parkland Fuel Inc.
08.2019 - 04.2021
Consultant & Graduate Researcher
Center for Innovation, Commercialization & Entrepreneurship, Lamar University
02.2018 - 06.2019
Marketing Operations Lead/ Senior Channel Marketing Manager
Microsoft
09.2014 - 09.2016
Corporate Communication Manager
British American Tobacco
09.2013 - 09.2014
Head of Enterprise Business, VP Sales
Robi Axiata Limited - an Axiata Telecom Company
05.2012 - 08.2013
Business Development Manager
Nokia Emerging Asia Limited
02.2010 - 05.2012
Regional Sales Manager
British American Tobacco
09.2009 - 02.2010
Channel Sales Manager
British American Tobacco
08.2007 - 09.2009
Territory Sales Manager / Area Sales Manager
British American Tobacco
08.2002 - 08.2007
Master in Business Administration (MBA) -
Lamar University
Bachelor of Business Administration in Marketing and Finance -
Institute of Business Administration
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