Shifany Arul Brabhaher

Electric Vehicle Charging & Oligopoly Pricing Strategies

• Conducted data collection and analysis on the pricing strategies of electric vehicle charging networks.
• Investigated the impact of amenities near charging stations on network placement decisions.
• Applied economic modeling and data analytics (R, Stata) to assess market competition and pricing behavior.
• Collaborated with a research team to develop insights on strategic pricing in oligopolistic markets.

• Managed the ASP Booklending Program, aiding 400+ students per quarter, reducing financial barriers to education by providing free textbooks.
• Oversaw a $60,000 budget, optimising efficient allocation of resources for textbook purchases and lending.
• Streamlined textbook lending operations using Excel and Google Sheets, improving application processing efficiency and reducing turnaround time.
• Collaborated with a team of three to enhance program accessibility, increasing student retention and participation rates.
• Expanded educational access for low-income students, contributing to a higher course completion rate and improved academic success.

• Led a fundraising campaign to provide educational supplies for underprivileged children across rural India.
• Developed outreach strategies to engage donors and increase contributions.
• Gained experience in nonprofit management, fundraising, and community engagement.

• As ERC's Public Affairs Student Intern, contributed to the planning and execution of diverse programming and events with over 400 attendees, demonstrating strong organizational skills in coordinating logistics and ensuring seamless execution.
• Collaborated with the team, actively participated in the development of impactful initiatives aligned with the organization's goals, while creating a positive team environment. Responsibilities included attendee management, addressing inquiries, and enhancing overall event experiences.
• Maintained meticulous documentation, prepared insightful reports, and consistently sought opportunities for personal and professional growth. Adaptable and solution-oriented, navigated unforeseen challenges during events and contributed to the success of the public affairs initiatives.
• Provided exceptional customer service by promptly addressing inquiries, ensuring a high level of satisfaction among clientele.
• This internship provided a platform to hone communication, teamwork, and problem-solving skills while building a valuable professional network.

• Actively participate in Women in Business, engaging in diverse social events and workshops cantered around entrepreneurship, leadership, and finance.
• Broadened understanding of key areas such as entrepreneurship, leadership, and finance through involvement in various activities.
• Proud member of a community that advocates for women empowerment, shedding light on the achievements of successful female leaders globally.
• Enhanced commitment to championing diversity and fostering an inclusive professional landscape.

• Played a pivotal role in the day-to-day operations of the business. Responsibilities extended beyond routine tasks, actively shadowing the store manager to gain valuable insights into strategic management and leadership practices.
• Conducted comprehensive market research to identify emerging trends and consumer preferences, contributing to informed decision-making processes within the business.
• Additionally, conceptualized and designed creative labels and product covers for a diverse range of products, including essential oils and cosmetics. Utilized multiple design platforms to deliver visually appealing and brand-consistent packaging.