Shishir Singh

• Led website rebranding: AI-powered search, scheduling, scaled SEM & local listings, skyrocketing brand awareness & engagement.
• Tech/Martech Ops Ninja: Dismantled silos, slashed platform debt, supercharging efficiency & agility.
• Team Builder extraordinaire: Fostered collaboration, unlocking a 40% productivity surge.
• Exec Whisperer & Strategist: Framed & executed winning campaigns for Pediatrics & Orthopedics, generating brand buzz & conversions.
• Marketing Automation Guru: Pioneered real-time segmentation & audience building, optimizing customer acquisition cost.

COVID Crisis:

• Pioneered Shot-Line: Scaled patient engagement during COVID, boosting satisfaction.
• Developed virtual visit workflows & conversational texting: Increased access, lowered costs.
• Arrested declining revenue with virtual visits & virtual rounding apps.

Integration:

• Eliminated 500 IoT devices/licenses: Saved $650K in licensing fees.
• Built command center dashboard & critical reports: Streamlined materials management.
• Led team to connect devices directly to EHR: Enhanced efficiency & insights.

Customer Experience:

• Integrated EHR, Contact Center, CRM & web platforms: Created seamless experience.
• Implemented MyChart activations & guest experience enhancements: Increased usage.
• Pioneered Pediatrics parking lot conversational texting: Reduced call abandonment.
• Championed single 1866STLUKES number: Improved patient communication.
  

Data-Driven Leader:

• Established analytics & reporting team: Delivered critical COVID & productivity reports.
• Developed & implemented rollouts: Grew MyChart activations & reduced manual efforts.

Strategic Visionary:

• Presented business case for D2C development organization: Future-proofed growth.

Business-Savvy:

• Forged partnerships: Aligned with $300M Journals & Society business, driving strategic vision through technology, architecture, and budgeting.
• Crafted winning cases: Led impactful business development initiatives, ensuring strategic alignment and resource allocation.

Cost Optimization:

• Search: Achieved 46% AWS cost reduction by optimizing search infrastructure.
• Cloud cost: Reduced infrastructure costs by 55% through strategic cloud migration.

Performance:

• Web architecture overhaul: Increased traffic by 30%, slashed page response time by 60%, and boosted SEO ranking, all with zero downtime.
• Mobile: Decreased mobile platform costs by 55% with strategic cloud hosting.

Efficiency:

• Search/SEO: Optimized platform search with analytics and data-driven strategies, reducing response time by 43%.
• Automation: Streamlined Native Mobile release program, slashing operational costs by 92% and accelerating release time by 75%.

Resourceful Innovator:

• Offshoring: Introduced offshore development, reducing average expense-per-contractor by 30% while maintaining talent and turnover.
• Estimation: Standardized software estimation techniques, increasing project cost accuracy by 510%.

Collaborative Leader:

• Team builder: Fostered cross-functional collaboration between engineering, product, and UX for holistic product design.
• Mentor & advisor: Provided guidance to junior engineers and senior leadership on performance and development techniques.
• Multitasking: Led multiple projects simultaneously, managing deliverables and development paths with expertise.

Flagship Architect & Integrator:

• Led architecture & development of EMARS, a flagship environmental compliance product for Fortune 500 clients (Motorola, IBM, APC, Cisco).
• Defined the open-source technology stack, ensuring flexibility and scalability.
• Created the Product Hierarchy Standard module for TeamCenter, enabling Motorola to optimize inventory systems & reduce costs.

Data Migration:

• Migrated ePIMS data to new PLM system, eliminating redundancies & errors, generating major savings.

UI/UX:

• Developed WebPNR, a new web interface for PLM's part request system, saving designers time & boosting efficiency.