Andy Daniels
Newnan,GA
Summary
Marketing technology executive with 15+ years leading CRM, lifecycle, and data ecosystems in complex, regulated environments. I build and modernize marketing platforms that drive measurable growth while protecting data integrity, privacy, and compliance. I have led enterprise MarTech architecture across financial services and large-scale organizations where uptime, governance, and accuracy are critical. My approach is straightforward: own the stack end to end, eliminate tech debt, align teams, and ensure systems scale with the business. Deep experience in CRM architecture, segmentation strategy, SQL-driven data workflows, identity resolution, and enterprise delivery.
Overview
11
11
years of professional experience
Work History
Director, Marketing Technology Engineering
Discover Financial Services
Riverwoods, IL (Remote)
08.2023 - Current
- Lead platform strategy across CRM, data, and activation systems supporting millions of customer interactions annually
- Govern data flows between CRM, analytics, and activation platforms to ensure accuracy and integrity
- Own business requirements and prioritize platform enhancements to support marketing objectives
- Ensure system reliability, uptime, and operational excellence across critical campaign infrastructure
- Oversee segmentation frameworks powered by SQL and governed data models
- Drive governance standards aligned to financial regulatory compliance and data privacy requirements
- Evaluate AI and machine learning use cases across personalization, predictive targeting, and workflow automation
Marketing Technology Leader
Slalom Consulting
Atlanta, GA
08.2021 - 08.2022
- Architected and implemented CRM and marketing automation ecosystems
- Designed scalable data models and identity frameworks supporting segmentation and personalization
- Directed lifecycle orchestration modernization initiatives
- Developed executive-level roadmaps and led vendor evaluation efforts
- Established governance standards to improve operational efficiency and data reliability
Director, Marketing Technology
Ansira
Atlanta, GA
01.2019 - 07.2021
- Unified disparate marketing systems into centralized lifecycle architecture
- Managed platform migrations and re-implementations to resolve technical debt
- Standardized data governance practices across CRM and activation platforms
- Improved data accuracy, segmentation integrity, and deployment processes
Associate Director, Platform Technology
BrightWave Marketing
Atlanta, GA
03.2015 - 03.2018
- Built scalable lifecycle campaign architectures
- Established QA, release management, and deployment standards
- Designed segmentation frameworks grounded in SQL and structured data models
- Managed integrations with internal and external data systems
Education
Bachelor of Science - Information Technology
Clayton State University
Morrow, GA05.2006
Skills
- Marketing Technology Strategy & Ownership
- CRM & Lifecycle Platform Architecture
- Data Governance & Compliance in Regulated Industries
- Privacy & Data Protection Frameworks
- Identity Resolution & Customer Data Strategy
- SQL, Data Modeling & Segmentation Architecture
- AI Readiness & Emerging Technology Evaluation
- Martech Budgeting & Roadmap Planning
- Cross-Functional Partnership Leadership
- Operational Stability & Platform Uptime
- CRM & Lifecycle: Salesforce Marketing Cloud, Oracle Responsys, HubSpot
- Data & Analytics: SQL, segmentation frameworks, identity resolution
- Integration: API-driven data pipelines, batch and real-time workflows
- Governance: Privacy compliance frameworks, regulated data handling standards
- Collaboration Tools: ServiceNow, backlog management, roadmap prioritization
- Working knowledge of HTML, CSS, and JavaScript
- Relationship building
- Decision-making
- Strategic planning
- Team management
- Employee development
- Goal setting
- Budget management
- Contract and vendor management
- Rules and regulations
- Verbal and written communication
- People management
- Operations management
Timeline
Director, Marketing Technology Engineering
Discover Financial Services
08.2023 - Current
Marketing Technology Leader
Slalom Consulting
08.2021 - 08.2022
Director, Marketing Technology
Ansira
01.2019 - 07.2021
Associate Director, Platform Technology
BrightWave Marketing
03.2015 - 03.2018
Bachelor of Science - Information Technology
Clayton State University