Stacy Aase
Minneapolis,MN
Summary
Dynamic product management leader with a proven track record at Best Buy, driving enterprise marketing technology transformation. Expert in content supply chain optimization and executive stakeholder management, achieving $7M+ in operating income growth and $3.1M in cost savings. Skilled in aligning product strategy with business objectives to deliver impactful results.
Overview
25
25
years of professional experience
Work History
Associate Director, Product Management – Marketing & Advertising Technology
Best Buy
Richfield, USA
01.2022 - Current
- Enterprise leader responsible for Campaign Management and Content Supply Chain technology strategy supporting Retail Media Network growth and enterprise marketing operations.
- Architected multi-year MarTech roadmap aligning Retail Media monetization strategy with enterprise marketing systems.
- Directed implementation of Salesforce Media Cloud, transforming campaign planning and financial management infrastructure to support marketing objectives.
- Championed centralized creative workflow strategy, achieving $3.1M in cost savings and $264K in productivity gains.
- Generated over $7M in operating income growth by implementing strategic initiatives.
- Achieved $350K in savings by rationalizing technology resources and optimizing processes.
- Improved team productivity by 30% through strategic workflow enhancements.
- Governed executive-level strategic partnerships with Adobe and Salesforce, integrating scalable, cloud-based enterprise solutions to enhance operational capabilities.
- Lead cross-functional product, engineering, architecture, and business teams to deliver complex, multi-system modernization initiatives
Associate Director, Product Management – Marketing Technology
Best Buy
Richfield, USA
01.2019 - 01.2022
- Led enterprise marketing technology modernization initiatives in automation, digital asset management, cloud transformation, enhancing overall marketing effectiveness.
- Directed migration of Adobe Experience Manager (AEM) to Adobe Cloud Services, modernizing enterprise DAM infrastructure and unlocking 20,000+ engineering hours
- Integrated Adobe Workfront, AEM, and Creative Cloud to streamline end-to-end content workflows, expediting time-to-market for marketing campaigns.
- Automated vendor-specific webpage creation, cutting cycle time from 3–4 days to under 1 hour, significantly accelerating content delivery.
- Established governance and prioritization frameworks aligning technology investment with enterprise value delivery
Senior Manager and Marketing Technology Manager
Best Buy
Richfield, USA
01.2015 - 01.2019
- Advanced leadership roles focused on building foundational MarTech infrastructure and driving agile transformation.
- Architected enterprise Digital Asset & Content Management roadmap to enable scalability, personalization, and security
- Reduced $1.5M in annual platform costs through advertising system modernization
- Transformed teams from Waterfall to Agile/Scrum operating model, establishing backlog governance and sprint planning discipline.
- Delivered $2M+ in automation-driven efficiency gains across marketing operations
Integrated Marketing Communications Manager
General Mills
Minneapolis, USA
01.2001 - 01.2015
- Managed $69M+ price promotion budget, enhancing efficiency 23% and achieving 5% profitability increase over three years
- Directed marketing automation strategy, lowering operational costs 40%
- Led implementation of enterprise coupon planning system, saving over 2,000 manual hours annually
Shopper Marketing & Content Leadership Roles
General Mills
Minneapolis, USA
01.2001 - 01.2015
- Secured 25% sales growth through cross-category merchandising initiatives
- Drove 10% incremental volume growth with national retailer programs
- Boosted published content output by 188% using integrated content strategies
Education
Bachelor of Science - Marketing, Advertising
St. Cloud State University
St. Cloud, MNSkills
- Product Strategy
- Enterprise Marketing Technology
- Content Supply Chain Optimization
- Campaign management
- Cloud transformation
- Strategic partnerships
- Data-driven marketing
- IT Enabled Business Transformation
- Executive Stakeholder Management
Strategic Expertise
- Enterprise MarTech Ecosystem Strategy
- Retail Media Technology Platforms
- Campaign & Financial Systems Modernization
- Cloud & SaaS Transformation (Adobe, Salesforce)
- Agile Organizational Transformation
- Content Supply Chain Optimization
- Vendor & Executive Stakeholder Governance
Enterprise Impact Highlights
- Delivered $10M+ in combined cost savings and operating income growth
- Drove 30% productivity increase through Retail Media platform modernization
- Generated 20,000+ engineering hours saved via enterprise cloud transformation
- Reduced annual technology spend by $1.5M+ through platform rationalization
- Led automation initiatives delivering $2M+ in operational efficiency
Timeline
Associate Director, Product Management – Marketing & Advertising Technology
Best Buy
01.2022 - Current
Associate Director, Product Management – Marketing Technology
Best Buy
01.2019 - 01.2022
Senior Manager and Marketing Technology Manager
Best Buy
01.2015 - 01.2019
Integrated Marketing Communications Manager
General Mills
01.2001 - 01.2015
Shopper Marketing & Content Leadership Roles
General Mills
01.2001 - 01.2015
Bachelor of Science - Marketing, Advertising
St. Cloud State University