Years of professional technology and platform experience.
Open To Work
Jen Leeman
Tampa Bay Area
Summary
Senior Director-level Marketing Technology and Platform leader with 20+ years of experience owning and evolving enterprise MarTech ecosystems across financial services, B2C, and B2B organizations. Proven ability to lead CRM, CDP, analytics, and integration strategies in regulated environments while partnering with executive leadership to translate business objectives into scalable, data-driven platforms.
Overview
20
20
Work History
Senior Director, Marketing Technology Strategy
ANSIRA
06.2023 - 01.2026
- Owned enterprise MarTech strategy and platform roadmaps across CRM, CDP, ESP, analytics, and integrations for a large, diverse, high-volume portfolio of client organizations
- Served as senior MarTech advisor across a wide range of concurrent clients spanning multiple industries and maturity levels
- Partnered with executive stakeholders, marketing leaders, and engineering teams to define scalable, data-driven MarTech ecosystems
- Led integration, migration, and optimization initiatives improving data flow, attribution, and operational efficiency at scale
- Established governance models, architectural standards, and operating frameworks across a broad client landscape
Director, Marketing Technology & Platforms
PENFED CREDIT UNION
06.2020 - 01.2022
- Led enterprise marketing technology, web, and mobile platforms for a national financial institution and its subsidiaries
- Owned CRM, CMS (AEM), analytics, integrations, and digital marketing platform strategy in a regulated environment
- Built and scaled multidisciplinary teams across engineering, QA automation, architecture, analytics, and delivery
- Led executive roadmap planning, platform modernization, and architectural transformation initiatives
Senior Manager, User Platforms
PENFED CREDIT UNION
04.2014 - 06.2020
- Led user-facing digital platforms supporting enterprise web, mobile, and marketing ecosystems
- Drove UX strategy, CMS (AEM) evolution, analytics integration, and cross-functional delivery
Education
Associate of Applied Science - Computer Information Systems & Accounting
State Fair Community College
SedaliaSkills
- Enterprise Marketing Technology Strategy
- CRM & CDP Platforms
- Adobe Experience Cloud & Platform
- Salesforce Ecosystem
- Marketing Automation & ESPs
- Platform Integrations & APIs
- Data, Analytics & Attribution
- Governance & Compliance
- Vendor & Portfolio Management
- Digital Transformation
- Executive Stakeholder Partnership
- Data integration
- Customer data platforms
- CRM systems management
- Analytics optimization
- Digital marketing governance
- Cross-functional collaboration
- Executive stakeholder engagement
- Project roadmap planning
- Team leadership
- Problem solving
- Strategic thinking
- Client relationship building
- Time management
- Data analytics
- Team building
- Team building and motivation
- Administrative oversight
- Marketing
- Policy implementation
- Collaborative leadership
- Pipeline development
- Culture transformation
- Innovation management
- Key performance indicators
- Organizational development
- Stakeholder relations
- Policy development
- Team management
- People management
- Business planning
- Market analysis
- Budget management
- Visionary leadership
- Negotiation
- Problem-solving
- Client relations
- Regulatory compliance
- Multitasking and organization
- Script memorization
- Resource allocation
- Industry knowledge
- Issues resolution
- Strategies and goals
- Leadership development
- Risk management
Affiliations
- Forbes Communications Council — Invitation-Only Member
- Peak Community — Invitation-Only Member
Websites
Education And Professional Development
- AAS, Computer Information Systems & Accounting, State Fair Community College
- Zeta Solution Partner Certified
- Zeta CDP Implementation Partner Certified
- Bloomreach Discovery Certifications
- LinkedIn AI Academy — AI-100: Demystifying AI
- Adobe Test & Target Certified
- Webtrends Certified Analytics Administrator
- Ektron Development and Admin Certification
Core Capabilities
- Enterprise Marketing Technology Strategy
- CRM & CDP Platforms
- Adobe Experience Cloud & Platform
- Salesforce Ecosystem
- Marketing Automation & ESPs
- Platform Integrations & APIs
- Data, Analytics & Attribution
- Governance & Compliance
- Vendor & Portfolio Management
- Digital Transformation
- Executive Stakeholder Partnership
Work Preference
Job Search Status
Open to workWork Type
Full TimeContract WorkGig WorkLocation Preference
RemoteHybridSalary Range
$187000/yr - $200000/yrTimeline
Senior Director, Marketing Technology Strategy
ANSIRA
06.2023 - 01.2026
Director, Marketing Technology & Platforms
PENFED CREDIT UNION
06.2020 - 01.2022
Senior Manager, User Platforms
PENFED CREDIT UNION
04.2014 - 06.2020
Associate of Applied Science - Computer Information Systems & Accounting
State Fair Community College