Shlomo Mashkabov
Cedarhurst
Summary
Dynamic Social Media Coordinator with a proven track record in content creation, audience engagement, and digital marketing strategy. Expertise in analyzing metrics to enhance brand visibility and community interaction.
Overview
4
4
years of professional experience
Work History
Social Media Coordinator
Emet Outreach
Fresh Meadowes
01.2025 - Current
- Created engaging content for social media platforms, resulting in increased audience interaction and brand awareness.
- Managed daily social media posts and scheduled content across various channels.
- Collaborated with team members to develop innovative digital marketing strategies.
- Analyzed social media metrics to identify trends, refining content strategies that improved audience engagement.
- Responded promptly to audience inquiries, fostering community engagement and support.
- Assisted in organizing online events and campaigns to boost brand visibility.
- Monitored industry trends to ensure relevant and timely social media communication.
- Maintained a consistent brand voice across all social media platforms and materials.
- Researched current trends in the industry to identify opportunities for growth through new social media channels.
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Engaged with and responded to online audience through relevant comments.
- Created content calendars to ensure timely delivery of posts, campaigns, and promotions on various social media platforms.
- Tracked and analyzed social media and online marketing initiatives.
- Developed and implemented strategic social media marketing plans.
- Updated website content regularly with fresh information related to products and services offered by the company.
- Participated in weekly meetings with other departments to brainstorm creative ideas for campaigns across different channels.
- Collaborated with public figures, companies, and press to enhance brand visibility and strengthen online presence.
- Posted new content for products and services when managing marketing and release calendars.
- Spearheaded creation of Shorts and Reels and social media content/ shows.
- Organized images for easy access and reuse in social media posts.
- Selected appropriate music tracks or sound effects for videos posted on YouTube or other video sharing sites.
Office Manager
Emet Outreach
Fresh Meadows
02.2022 - 01.2025
- Coordinated daily office operations to enhance workflow and support team productivity.
- Managed scheduling, meetings, and communications for team members.
- Oversaw inventory management and procurement of office supplies.
- Supervised staff members, organized schedules and delegated tasks.
- Handled scheduling and managed timely and effective allocation of resources and calendars.
- Trained new staff on office procedures and systems usage.
- Managed front desk operations including greeting visitors, answering questions or directing them to appropriate personnel.
- Coordinated meetings, conferences, travel arrangements and department activities.
- Provided administrative support to management team including preparing reports and presentations.
- Maintained filing systems for documents and records management.
- Tracked invoices and payments to maintain accuracy of accounts receivable and payable.
- Maintained confidential records relating to personnel matters.
- Created spreadsheets in Excel to organize data on vacation requests and sick days.
- Delegated work to staff, setting priorities and goals.
- Issued work schedules, duty assignments and deadlines for office or administrative staff.
Education
Associate of Arts - Advertising
Touro University
New York, NY05-2026
Skills
- Social media marketing
- Social media management
- Content creation
- Digital marketing
- Audience engagement
- Email marketing
- Content scheduling
- Social content publishing
- Audience outreach
- Cross-platform promotion
- Internet marketing
- Social media trends
- Data analysis
- Project management
- Team collaboration
- Video creation
- Brand management
- Facebook, instagram, linkedin
Affiliations
- Singer
Timeline
Social Media Coordinator
Emet Outreach
01.2025 - Current
Office Manager
Emet Outreach
02.2022 - 01.2025
Associate of Arts - Advertising
Touro University