Shomria Li

ETZA is global leading consulting provider for

government,enterprises and consumers.

• Implemented business strategies, increasing revenue, and effectively targeting new markets.
• Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
• Implemented operational strategies and effectively built customer and employee loyalty.
• Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
• Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.

Key Achievements:

• Government and Enterprise Business: Successfully delivered the Hainan Zero-Carbon Agri-PV Project,integrating Israel’s global leading smart agriculture and new energy technologies. Overcame challenges including tight deadlines, site constraints, payment issues, and frequent personnel changes and delivered success (~ RMB 5 million). Efficiency and operation cost improved over 50% with zero carbon goal achieved.Established eco and agri-tourism partnerships with major real estate companies, providing consulting and planning services for large real estate projects (e.g., Shanghai Songjiang Green Harbor, RC Henan Agri-Tourism, Jiangsu Yancheng Ecological Project,single project over 500million-2billion rmb).
• Consulting Business: successfully delivered >500 training programs domestically and internationally, recognized with an honorary title by the Israel Ministry of Tourism.
• Strong >50% consecutive growth for consulting services,training and user community with team members without any related experiences from scratch.
• In major consulting project for a state-owned enterprise, successfully reduced operational costs by 60% for a completed large-scale project, delivering results that exceeded client expectations.

Trella is global leading service provider for corporate sustainability goals. Manage China HQ office, branch office, manufacturing plant.

• Strategy: develop and execute business strategy and roadmap to accelerate business growth;
• Manage P&L and investment: manage revenue, profit, expense and investment for sustainable growth;
• Organization development: hire, coach and lead teams. Highly efficient structure with clear authority;
• Business growth: launch new services and effective marketing plan to grow the business;
• M&A: identify and present M&A or JV opportunities to executives. Build partnership.

Main Achievements:

• Strategy: As ground business slowed down by covid, initiated new digital platform partnered with Tencent, accelerated business growth with strategic SAP partnership;
• Manage P&L and investment: optimize operation expense by 50%; 30% revenue growth, 100% investment growth;
• Operation: 100% service continuity during covid and local riot; optimize service cycle time from months to weeks, recognized by SAP as "preferred partner"; operation efficiency improved by 35%;
• Organization development: Talents: 50% developed with new areas of responsibility; 20% promoted with greater responsibility. Established 15 trainings on global/local market standard, solution service, market trend;
• Business growth: Global Fortune 500 consumer brand looked for regenerative project with innovation and best return on investment, by integrating existing and partner resources innovatively, the highly scalable business proposal endorsed by client executive committee (5 million Euros, strategic investment);
• With extremely short cycle time of 1.5 weeks, Led SAP win with customer VP/MD executive support: 0 launch cost, strong reference case with 100 media releases (CCTV, IT Times), 12.5 times ROI;
• ~200 million rmb real estate projects LOI signed.

ETZA provides leading green technology solutions for large enterprises and governments.

• Develop and execute business strategy to achieve business goals;
• Manage P&L: manage revenue and expense for profitable growth;
• Operation: ensure customer satisfaction, optimize changes to enhance customer values;
• Business growth: develop and manage opportunities for growth;
• Be the face and voice in the market.

Main Achievements:

• Business strategy: Led "localization" strategy and transformation across organization to address service issues, resulted in delivery efficiency optimized by ~80%, service lead time from 2 months to 2 days, project ROI: 5 yrs to 2-3 yrs;
• Manage P&L: optimize expense by 50%;
• Business growth: consulting and planning for large real estate projects;global tech center agreement with China state owned enterprise,100+ channel partners;
• Marketing: ETZA was recognized as "The Most Competitive Global Brand"; Keynote speaking at China-Israel Forum, Yangtze River Tech Forum.

• Develop and execute global enterprise market business strategy. Lead global cross functional teams from US, Europe and Asia Pacific to grow the business.
• Leadership: lead global sales, technical, professional service, customer service, delivery etc. cross functional teams and JV/partner teams to grow the business.
• Global consistency strategy for global HQ enterprises: 30 million+ USD revenue, 20-30% growth/year; Global partner strategy for China HQ enterprises: 10 million USD revenue, 20% growth/year; US/UK teams were awarded with Diamond Club for consecutive three years.
• Customer success: service availability to support rapid global expansion has been great challenge of major client, through optimizing supply chain/process, the service delivery has been improved by 30%, Customer Satisfaction and Total Account Management goals 100% met.
• Asia Pac Total Account Management Award/Regional Excellence Award.

• Develop and execute global enterprise market strategy to grow the business.
• 5 million USD revenue by leading cross functional teams (product, factory, customer service, finance);
• 1 million USD aging issue resolved by improving supply chain process;
• 20% revenue growth.
• Excellent Achiever Award.