SHONDALE CLARK
Charlotte,NC
Summary
Experienced marketing professional with a successful track record in developing and executing digital marketing campaigns. Skilled in creating compelling content across multiple platforms, including social media, email, and the web. Collaborative team player proficient in driving brand awareness and engagement through cross-functional collaboration. Managed content teams to build organic social media campaigns using short-form videos, resulting in over 3,000 impressions.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Communications Manager
D&C Creative Services LLC
07.2021 - Current
- Developed and implemented strategic communication plans to promote the organization’s vision, mission, and core values
- Managed social media accounts on multiple platforms to engage customers and build online presence
- Collaborated with internal teams on marketing campaigns to align with corporate objectives
- Used social media to communicate with staff internally or with the customer base
- Reinforced brand awareness through strategic social media channels, targeted events and email campaigns
- Organized press conferences, interviews, and events to increase brand visibility and recognition
- Respond to 25+ comments and messages daily across the company's social media platforms
- Assist with the planning and execution of a social media campaign leading to 15% increase in sales
- Developed communications strategies to drive forward progress in public relations.
- Leveraged social listening tools to stay informed about relevant industry trends and inform communication strategy adjustments as needed.
- Trained junior team members in best practices for public relations and corporate communications, increasing overall department effectiveness.
Social Media Specialist
Quality Education Academy
11.2018 - 06.2021
- Developed social media campaigns and strategies to increase brand awareness and engagement, utilizing platforms such as Facebook, Twitter, Instagram, YouTube and LinkedIn
- Build relationships with influencers in the industry by engaging with them on a regular basis via comments, likes and direct messages
- Created content calendars for daily posts on social media channels including copywriting, design and scheduling of posts
- Facilitated synergy between social media and Marketing teams, resulting in an increase in social media engagement by 20%
- Utilized Google Ads to increase online advertising outreach, leading to a 25% boost in brand visibility
- Leveraged digital marketing analytics to refine marketing strategy, leading to an increase in consumer retention rate by 10%
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Fostered sense of community, initiating and moderating discussions on topics relevant to brand's audience.
Content Marketing Specialist
Clark Manage PR Group
01.2017 - 04.2021
- Establish and manage social media platforms such as LinkedIn, Twitter and Facebook pages to optimize reach and traffic
- Research, write, and edit SEO-rich content
- Lead reporting on key content campaigns to internal/senior executives, highlighting performance metrics, analysis of areas to improve
- Managed a newly formed marketing team and increased team efficiency by 15%
- Implemented advanced Adobe Photoshop techniques for content development that resulted in 5,000 new website visitors within three months
- Developed a streamlined communication strategy for improving internal communications leading to a 20% reduction in miscommunication-related issues
- Thought critically and broke down complex information for company leaders, customers and prospects.
- Worked with vendors and developed digital assets in line with branding and best practices.
Social Media Intern
Miss Noble Pageant
10.2017 - 02.2018
- Boosted client growth and engagement through customized marketing campaigns, launch strategies, and social media plans
- Crafted eye-catching digital assets for social media, including Instagram stories, collages, and engaging scroll-stopping visuals
- Contributed to brand identity and storytelling through professional product, lifestyle, and portrait photography
- Maintain brand voice through online marketing initiatives, raising brand awareness in our target market by 15%
- Developed creative and unique campaign visuals, including videos, GIFs and images.
- Conducted daily updates to social media profiles to boost company online presence.
Education
Master of Arts - Strategic Communications
High Point University
High Point, NC12.2017
Bachelor of Arts - Mass Communications
Winston Salem State University
Winston-Salem, NC05.2013
Skills
- Social Media Marketing
- Brand Development
- Digital Marketing
- Search Engine Optimization
- Social Media Analytics
- Corporate Communications
- Brand Storytelling
- Content Production
- Graphic Design
- Project Management
- Team Leadership
- Relationship Building
- Internal communications
- Marketing strategy
- Crisis management
Certification
- Email Marketing Certification, Great Learning Academy, 05/01/24
- Social Media Marketing Certification, Great Learning Academy, 05/01/24
Accomplishments
- Developed and executed a social media campaign that increased brand engagement by 20% and generated 200+ qualified leads.
- Created a series of thought leadership articles that positioned the company as an industry expert and drove a 15% increase in website traffic.
Languages
English
Native or Bilingual
Timeline
Communications Manager
D&C Creative Services LLC
07.2021 - Current
Social Media Specialist
Quality Education Academy
11.2018 - 06.2021
Social Media Intern
Miss Noble Pageant
10.2017 - 02.2018
Content Marketing Specialist
Clark Manage PR Group
01.2017 - 04.2021
Master of Arts - Strategic Communications
High Point University
Bachelor of Arts - Mass Communications
Winston Salem State University
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