Shuangrui Wang
Carmel,IN
Summary
Versatile and accomplished professional with a comprehensive background in supporting high-level management, gained through roles at Mars, Inc., JD.com, and Panasonic. Excelled in multifaceted operational responsibilities, including strategic marketing planning, product lifecycle management, and complex project coordination. Proven expertise in data-driven decision-making, market research, and executing strategies that significantly boost sales and brand presence. Demonstrates exceptional communication and negotiation skills, essential for fostering strong relationships with stakeholders and aligning departmental goals with organizational objectives. Adept in cross-functional teamwork, adept at navigating the dynamics of a fast-paced corporate environment to support executive decision-making and organizational efficiency. Eager to leverage this diverse skill set to effectively assist and enhance the operations of a general manager.
Overview
4
4
years of professional experience
Work History
EKA Account Marketing Manager
Mars
08.2022 - 07.2023
- Devised and implemented comprehensive marketing strategies, breaking down complex sales goals into daily, weekly, and monthly targets to enhance traffic and user engagement, resulting in maintaining the brand's top industry ranking and expanding its influence. Achieved 30% in traffic and 10% in user YOY base through targeted demographic and user analysis.
- Managed and allocated marketing budgets efficiently, focusing on maximizing advertising effectiveness and event impact, leading to a 10% YOY increase in advertising ROI and a 20% YOY improvement in event ROI.
- Collaborated closely with the sales team and clients, strong cross-departmental coordination and client relationship management, and executing successful marketing campaigns like "Royal Pet Brand Day," which improved brand recognition and strengthened customer relationships.
Procurement and Sales Manager
JD.com
08.2020 - 08.2022
- Masterminded strategic procurement and sales plans, aligning inventory management with platform promotions to achieve core KPIs such as GMV, gross margin, and inventory turnover. Skillfully balanced procurement targets with market trends to exceed financial objectives.
- Negotiated and communicated effectively with suppliers to establish growth targets and secure support in product availability and promotional activities. Led initiatives for product customizations, exclusive gifts, and preferential pricing, significantly enhancing brand presence and sales performance on the platform.
- Conducted comprehensive market research and data analysis to identify trends and potential in emerging categories. Devised and executed a successful growth strategy for the aesthetic suitcase category, resulting in over 10 new brand partnerships and achieving a growth rate 50% above the industry average.
Product Operations Specialist
Panasonic
08.2019 - 08.2020
- Demonstrated strong capabilities in data analysis and market research, leading the market assessment, competitive analysis, and pricing strategy for new products such as makeup LED mirror and sterilization lamps. Managed the entire product launch process from concept planning to market introduction, successfully launching new product lines.
- Excelled in communication, coordination, and cross-departmental collaboration, liaising with sales teams and manufacturing units to ensure resource and inventory allocation for new product launches. Addressed and integrated departmental requirements to facilitate successful product introductions and sales operations.
- Developed and conducted extensive training programs for distributors and sales personnel, exceeding 10 training activities. Assisted in streamlining inter-departmental demand processes, refining the product launch approval workflow, and implementing process improvements for greater efficiency.
Education
Master of Science - Civil Engineering
University of Dundee
Dundee, Unitied Kingdom12.2018
Bachelor of Science - Coastal Engineering
Hohai University
Nanjing, China07.2017
Skills
Skills
- Microsoft Office (Excel, Powerpoint)
Language
- Fluent English and Chinese (Madeiran) (Native)
Timeline
EKA Account Marketing Manager
Mars
08.2022 - 07.2023
Procurement and Sales Manager
JD.com
08.2020 - 08.2022
Product Operations Specialist
Panasonic
08.2019 - 08.2020
Master of Science - Civil Engineering
University of Dundee
Bachelor of Science - Coastal Engineering
Hohai University
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