SI-SI MCCRACKEN
Redondo Beach,CA
Summary
Accomplished Project Manager with over 10 years of experience in retail operations and new store development. Manages projects from concept to grand opening, aligning design and construction with operational needs to enhance store performance. Leads cross-functional teams and executes complex multi-site showroom buildouts, creating environments that support high-performing store teams.
Overview
8
8
years of professional experience
Work History
Project Manager Store Development and Construction
7th Avenue
09.2025 - Current
- Manage end-to-end delivery of multiple retail showroom buildouts across the United States, overseeing projects from lease execution to store opening in high profile lifestyle shopping centers
- Delivered 7 showroom openings across CA, TX, AZ, VA, and TN within the first 10 months, from lease execution to grand opening.
- Lead cross-functional teams, including architects and contractors, to ensure projects remained on schedule and within budget.
- Oversee project budgets ranging from $125,000-$400,000, tracking expenditures and managing contingencies to maintain financial control.
- Administer construction contracts and negotiate vendor pricing, optimizing cost-effective solutions.
- Direct permitting efforts by coordinating with permit expeditors, city officials and utility providers for timely approvals.
- Coordinate specialty trades to maintain construction sequencing and adherence to timelines.
- Serve as primary contact among leadership, landlords, municipalities, and contractors throughout project lifecycle.
- Created project management process where non existed - schedules, materials order trackers, and vendor workflow now used across all new openings.
Pop Up Venue Manager
Babylist
Beverly Hills, California
01.2025 - 09.2025
- Built Babylist pop-up retail experiences from zero to pop up concept, overseeing execution to meet client brand and Babylist brand standards.
- Collaborated with internal teams and external vendors to ensure timely completion of pop-up space build-out.
- Developed and implemented standard operating procedures to enhance efficiency of pop-up operations.
- Designed and executed comprehensive training program for staff, emphasizing guest experience and operational excellence.
- Led staffing strategy from hiring through onboarding to cultivate high-performing team aligned with brand values.
- Recruited, trained, and managed staff to deliver exceptional customer experiences consistent with the Babylist brand voice.
- Managed events and in-store productions, ensuring seamless guest experiences and enhancing brand presence.
- Directed on-site activities for celebrity visits and PR opportunities, coordinating execution for positive brand representation.
Shop Manager - Showroom
Babylist
05.2023 - 01.2025
- Built showroom operations from zero for Babylist's first experiential retail concept - created the company's first retail SOPs, training program, and staffing model.
- Designed and executed merchandising displays that improved product visibility and increased customer engagement, resulting in a 4% conversion increase.
- Collaborated with e-commerce merchandising team to optimize showroom assortment, increasing registry adds and sales.
- Supervised daily retail operations, optimizing inventory management, customer service, and staff scheduling for smoother workflow.
- Led creation and documentation of comprehensive SOPs for retail operations, encompassing sales processes, inventory control, and customer service protocols.
- Facilitated retail POS system implementation, trained staff, and evaluated emerging technologies to enhance operational efficiency.
- Trained and developed a team of 35 employees, fostering collaboration and achieving an average NPS score of 90.
- Trained staff on inventory management best practices, enhancing data accuracy, stock rotation, and loss prevention.
- Coordinated cross-functional teams to align inventory strategies with sales goals, improving overall store performance.
Regional Manager
Gorjana
11.2021 - 10.2022
- Oversaw daily operations of 8 stores, managing annual revenue between 26-32 million dollars.
- Led recruitment efforts, resulting in three new store manager hires and five internal promotions, strengthening management team.
- Analyzed regional performance metrics to identify opportunities for improvement in staffing and training, informing strategic decisions.
- Developed training materials and programs to ensure consistent service company-wide.
- Created employee development program to facilitate growth and track progress, enhancing employee engagement and retention.
- Conducted regional meetings and one-on-one trainings to reinforce brand standards.
- Piloted new inventory management processes and technology, enhancing efficiency across all locations.
- Supported directors by coordinating renovation projects, maintenance teams, and inventory control.
Multi-Unit General Manager
Gorjana
10.2018 - 11.2021
- Achieved store revenue of 12 million through team sales and KPI management.
- Oversaw daily operations of two stores, including flagship and highest volume locations.
- Trained management and teams for new store openings, ensuring smooth transitions and operational readiness.
- Led customer service training across locations, maintaining consistent brand standards and enhancing customer experience.
- Conducted ongoing meetings and one-on-one trainings to uphold brand standards.
- Developed monthly sales plans and analyzed daily, weekly, and monthly performance for corporate reporting.
- Recruited talent for store positions, resulting in promotion of top stylist and four new hires.
- Coordinated contractor scheduling and proposed renovations for facilities teams, improving operational efficiency.
Education
Construction Autocad I -
Virtual Design & Construction Institute
03-2023
Master of Arts -
University of Chicago
Chicago05-2015
Bachelor of Arts -
Brandeis University
05-2014
Skills
- Store Construction & Project Management: Retail Construction Management, New Store Openings, Tenant Improvement Projects, Project Close Out
- Construction & Technical Coordination: General Contractor Management, Architect and Engineer Coordination, Supply and Materials forecasting and ordering
- Permitting & Compliance: Building Department Coordination, Landlord Approvals, Building Inspections
- Leadership & Communication: Cross-Functional Leadership, Stakeholder Management, Executive Reporting, Construction Progress Meetings, Schedule Recovery, Landlord Relations, Municipal Coordination
- Tools: Asana, Microsoft Excel, Google Sheets, Google Workspace, Slack, Construction Drawings, Project Trackers, Budget Trackers, Gantt Charts, Construction Management Software
Timeline
Project Manager Store Development and Construction
7th Avenue
09.2025 - Current
Pop Up Venue Manager
Babylist
01.2025 - 09.2025
Shop Manager - Showroom
Babylist
05.2023 - 01.2025
Regional Manager
Gorjana
11.2021 - 10.2022
Multi-Unit General Manager
Gorjana
10.2018 - 11.2021
Construction Autocad I -
Virtual Design & Construction Institute
Master of Arts -
University of Chicago
Bachelor of Arts -
Brandeis University