Summary
Overview
Work History
Education
Skills
Certification
Core Competencies Skills
Languages
Timeline
Generic

SIBYLLE NAUMER-BELCHER

Round Rock,TX

Summary

Energetic, seasoned, and results-oriented professional with over 24 years of expertise across various corporate settings. A proficient marketing leader with a keen focus on project management and successful process implementation. Well-versed in ERP solutions, adept at conveying design requirements and guiding vendors. Played a pivotal role in the substantial growth of a small FDA-regulated supplement company, elevating it to a thriving $35 million mid-size organization. Recognized for innovation, unwavering determination, and exceptional interpersonal skills.

Overview

24
24
years of professional experience
1
1
Certification

Work History

Director of Project Management

Premier Research Labs
02.2022 - Current
  • Led design and implementation of new process improvements, streamlining operations to boost efficiency and productivity
  • Instituted rigorous process evaluation mechanisms, enabling continuous refinement and optimization of workflows
  • Developed and optimized project schedules, coordinating with cross-functional teams, partners, and customers to enhance productivity
  • Proactively identified and addressed setbacks to keep projects on track and within timeline
  • Engaged in strategic discussions with executives to identify corporate development opportunities, employing a systematic approach
  • Maintained open lines of communication with both internal and external stakeholders, reporting on project status, challenges, and roadblocks
  • Monitored and analyzed project specific KPIs and other metrics to ensure team objectives were met.

Director of Marketing Operations

Premier Research Labs
12.2022 - 01.2024

• Formulated comprehensive marketing plans, conducted research on effective marketing tactics, and diligently monitored response and engagement metrics.

• Fostered strategic alignment with product development teams to bolster support for 7 new product launches, leveraging SPINS data for insightful recommendations on new developments.

• Managed cross-channel digital marketing projects, utilizing data-driven decision-making, aligning efforts with strategic goals, and consistently enhancing performance.

• Initiated KPI review meetings to assess company progress towards strategic business goals, ensuring a transparent and measurable approach to success.

• Responsible for the oversight of 2 brands, analytics, and marketing trends to formulate strategies aimed at increasing market share.

• Collaborated seamlessly with 3 external agencies to integrate digital marketing services, encompassing SEO improvement, Amazon strategies, and marketing asset management, aligning them with internal business operations.

• Directed marketing calendar scheduling, campaign execution, new product launches, and website operations, ensuring seamless coordination and execution.

• Streamlined work process flows by coordinating information, resources, and requirements with stakeholders in relevant departments

  • Conducted market analysis and research to identify trends and opportunities.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Boosted lead generation with innovative digital marketing campaigns.

Marketing Manager

Premier Research Labs
06.2020 - 02.2022

● Managed projects for both R&D and Marketing, overseeing digital marketing, graphic design, project management, website administration and development, as well as content management.

● Implemented structure and processes, formed a team, and trained them to be cross-functional using lean principles.

● Developed strategies and tactics to boost the company’s reputation and drive qualified traffic.

● Identified target audiences and developed marketing plans with specific objectives across different channels and segments.

● Analyzed customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.

● Conducted analytics reporting across multiple platforms and extracted key insights for future campaign development and go-to-market strategies.

● Worked in partnership with the creative team, guided creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.

● Gathered customer and market insights to inform outreach strategies, increasing customer conversions, and generating more qualified leads.

  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.

Senior Project Manager - Product Development

Premier Research Labs
04.2017 - 06.2020

● Defined and established an overarching process across multiple functional groups within the business to develop and deliver new products for our customers.

  • Reported regularly to managers and executive team on project budget, progress, and technical problems.

● Prioritized and streamlined business processes to shorten product conception to market cycles.

● Continuously developed and implemented new processes based on market demand and FDA requirements.

● Led cross functional teams to collaborate on complex development projects of dietary supplements.

● Provided Project Management and oversight for 14 active product development efforts.

● Identified and documented release requirements for packaging, documentation, distribution, and support.

  • Implemented change management processes to accommodate evolving project requirements while minimizing disruptions.

Systems Planning Manager

Premier Research Labs
08.2015 - 04.2017
  • Managed and delivered large and complex ERP engagements to identify design and implement creative business and technology solutions, evaluated and improved budgeted expenses and change orders
  • Intimately involved in creating solutions for manufacturing and supply chain organization which fed into specifications for the project's final specifications
  • Streamlined workflow processes, reducing redundancies and increasing overall efficiency in the planning department.
  • Responsible for day-to-day planning of production operations and supporting the MRP and MPS implementation
  • Led cross-functional team of technical experts to further define ERP requirements for the business
  • Continued to define reporting processes and manage technical resources to ensure implementation meets expectations
  • Evaluated and implemented MRP / MPS processes for production and receiving and provided training for teams on newly implemented tools and SOPs.

Manufacturing Operations Manager

Premier Research Labs
10.1999 - 08.2015
  • Oversaw all aspects of the Product Manufacturing Cycle, including establishing supply chains, managing vendors, staffing, facilities, and maintaining day-to-day operations.

● Managed a 60-person manufacturing and logistics team responsible for the production of over 300 FDA regulated nutritional supplement products.

● Developed and implemented key performance indicators (KPIs) and reporting metrics for manufacturing and packaging lines.

● Evaluated new manufacturing equipment to ensure compliance with performance specifications and implemented processes to validate functional compliance in production.

● Identified multiple manufacturing inefficiencies, resulting in a 35% increase across four departments.

● Defined standard operating procedures (SOPs) and training requirements to maintain National Science Foundation compliance certificate (NSF)

Education

Associate of Arts -

Marienheim, School of Social Pedagogy
Speyer / Germany

Project Management Training -

University of Texas
Austin, TX

Project Management Training -

Coursera
Online Program

Skills

  • Team Leadership
  • Procedure Development
  • Documentation And Reporting
  • New product introductions strategies
  • Project scope
  • Productivity Improvement

Certification

  • ACC – Applied Project Management
  • Behavioral Healthcare and Consulting Training Institute
  • Certification for Master Life Coach and Health and Wellness Practitioner
  • Certification for Master Life Coach and Relationship Consulting

Core Competencies Skills

  • Project Management
  • Marketing Management
  • Systems Planning Management
  • Operational Management
  • Planning & Scheduling
  • Customer Service and Satisfaction
  • Systems Design and Planning
  • Supply Chain Management
  • R&D Strategies
  • Growth Optimization
  • ERP Solutions Implementations
  • Operational Improvements
  • Process Implementation
  • Strategic Marketing Initiatives
  • Coordination and Collaboration across diverse areas of expertise
  • Change Management
  • Innovation & Growth
  • Data Driven Decisions
  • Root Cause Analysis
  • Team Leadership
  • Training & Development
  • Analysis of Customer Trends
  • Supply Chain Planning
  • Lean Principles Implementation
  • Conflict Management
  • Develop Target Audience Strategies
  • Lead Cross-Functional Teams
  • Regulatory Compliance

Languages

German
Native or Bilingual

Timeline

Director of Marketing Operations

Premier Research Labs
12.2022 - 01.2024

Director of Project Management

Premier Research Labs
02.2022 - Current

Marketing Manager

Premier Research Labs
06.2020 - 02.2022

Senior Project Manager - Product Development

Premier Research Labs
04.2017 - 06.2020

Systems Planning Manager

Premier Research Labs
08.2015 - 04.2017

Manufacturing Operations Manager

Premier Research Labs
10.1999 - 08.2015

Associate of Arts -

Marienheim, School of Social Pedagogy

Project Management Training -

University of Texas

Project Management Training -

Coursera
  • ACC – Applied Project Management
  • Behavioral Healthcare and Consulting Training Institute
  • Certification for Master Life Coach and Health and Wellness Practitioner
  • Certification for Master Life Coach and Relationship Consulting
SIBYLLE NAUMER-BELCHER