Energetic, seasoned, and results-oriented professional with over 24 years of expertise across various corporate settings. A proficient marketing leader with a keen focus on project management and successful process implementation. Well-versed in ERP solutions, adept at conveying design requirements and guiding vendors. Played a pivotal role in the substantial growth of a small FDA-regulated supplement company, elevating it to a thriving $35 million mid-size organization. Recognized for innovation, unwavering determination, and exceptional interpersonal skills.
• Formulated comprehensive marketing plans, conducted research on effective marketing tactics, and diligently monitored response and engagement metrics.
• Fostered strategic alignment with product development teams to bolster support for 7 new product launches, leveraging SPINS data for insightful recommendations on new developments.
• Managed cross-channel digital marketing projects, utilizing data-driven decision-making, aligning efforts with strategic goals, and consistently enhancing performance.
• Initiated KPI review meetings to assess company progress towards strategic business goals, ensuring a transparent and measurable approach to success.
• Responsible for the oversight of 2 brands, analytics, and marketing trends to formulate strategies aimed at increasing market share.
• Collaborated seamlessly with 3 external agencies to integrate digital marketing services, encompassing SEO improvement, Amazon strategies, and marketing asset management, aligning them with internal business operations.
• Directed marketing calendar scheduling, campaign execution, new product launches, and website operations, ensuring seamless coordination and execution.
• Streamlined work process flows by coordinating information, resources, and requirements with stakeholders in relevant departments
● Managed projects for both R&D and Marketing, overseeing digital marketing, graphic design, project management, website administration and development, as well as content management.
● Implemented structure and processes, formed a team, and trained them to be cross-functional using lean principles.
● Developed strategies and tactics to boost the company’s reputation and drive qualified traffic.
● Identified target audiences and developed marketing plans with specific objectives across different channels and segments.
● Analyzed customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
● Conducted analytics reporting across multiple platforms and extracted key insights for future campaign development and go-to-market strategies.
● Worked in partnership with the creative team, guided creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
● Gathered customer and market insights to inform outreach strategies, increasing customer conversions, and generating more qualified leads.
● Defined and established an overarching process across multiple functional groups within the business to develop and deliver new products for our customers.
● Prioritized and streamlined business processes to shorten product conception to market cycles.
● Continuously developed and implemented new processes based on market demand and FDA requirements.
● Led cross functional teams to collaborate on complex development projects of dietary supplements.
● Provided Project Management and oversight for 14 active product development efforts.
● Identified and documented release requirements for packaging, documentation, distribution, and support.
● Managed a 60-person manufacturing and logistics team responsible for the production of over 300 FDA regulated nutritional supplement products.
● Developed and implemented key performance indicators (KPIs) and reporting metrics for manufacturing and packaging lines.
● Evaluated new manufacturing equipment to ensure compliance with performance specifications and implemented processes to validate functional compliance in production.
● Identified multiple manufacturing inefficiencies, resulting in a 35% increase across four departments.
● Defined standard operating procedures (SOPs) and training requirements to maintain National Science Foundation compliance certificate (NSF)