Siddhartha Nandyal
Product & Data Analyst
Issaquah,WA
Summary
Product Analyst, Data Analyst, Business intelligence engineer with over 7 Years of experience in marketing analytics ,data science, data engineering.
Overview
15
15
years of professional experience
5
5
Certifications
Work History
Business Analyst / Business Intelligence Engineer
Amazon Web Services (AWS)
08.2020 - Current
- Increased service levels by 7% by accurately defining and measuring success KPIs for service onboarding team (SQL, S3,Tableau)
- Decreased Service onboarding time by 70% to billing product by identifying gaps in processes, automating , defining and measuring success metrics (Quicksight, SQL)
- Increased delivery station efficiency by 5% by automating alerts for critical KPIs (Python, AWS Lambda, Cloudwatch, Redshift, SQL)
- Reduced 30 hours of manual effort in generating reports by automating ETL to fetch data from multiple downstream systems (S3,SQL,Python)
- Reduced planning errors by designing self service dashboards that enabled leaders make real time data driven decisions (S3, Quick Sight)
- Improved efficiency of team by setting up intake forms, notifications and ticketing processes (JavaScript,HTML,CSS)
- Designed real time pipelines to move semi structured data into redshift clusters using AWS service stack (S3,Kinesis Data Streams, Kinesis Data Firehose, Lambda)
- Reduced calculator on-boarding time frame by 20% by creating operational dashboards to understand flow and nature of work into team and standardizing on boarding process (SQL,Tableau)
- Increased calculator service coverage by 70% Onboarding pricing calculators and automated pricing pages for key AWS services by validating and generating data that feeds them
- Reduced configuration time by 50% by automating region checks and SKU checks for various AWS services across multiple data sources
- Conducted rigorous quality assurance tests, identifying areas of improvement for product optimization.
Product Marketing Manager
Amazon
11.2023 - 04.2024
- Lead A/B testing of product density, AI editorial campaigns for all seasonal events generating incremental CTR of +150bps over benchmarks YoY
- Strategized and executed on all seasonal campaigns below the fold on Amazon homepages leading to +300% incremental traffic YoY
- Reported on below the fold marketing campaign performance and enhancements to leadership for every season
- Created targeting strategies and propensity models for all seasonal and new brand store launches for Amazon leading to +5bps in traffic
Product Marketing Analyst
Advance financial
08.2019 - 03.2020
- Improved accuracy of direct mail underwriting by 5% by designing accurate direct mail attribution logic using SQL
- Implemented data driven Direct Mail selections there by reducing acquisition costs by $180,000 per campaign (Tableau,SQL)
- Designed and Programmed direct mail activation code A/B test and improved direct mail conversion lift by 0.70% (Tableau,SQL)
- Reduced direct mail selection time by 20% by Developing interactive dashboards in Tableau to identify campaign performance by various selection KPIs
Data Science Analyst- Marketing
Signet Jewelers
09.2015 - 08.2019
- Increased incremental ROI by 5% for marketing campaigns by providing accurate data to vendors for multi touch attribution (MTA) (SQL,SAS)
- Increased incremental sales by 0.30% by developing customer segmentation dashboards for marketing department to make informed and data driven decisions (SAS,SQL,Tableau)
- Designed multi channel report (online and offline) and increased incremental sale lift by 3% by helping business identify areas of focus to increase revenue (SQL,Tableau)
- Developed and executed last minute shopper model to identify last minute customer shopping behavior and drove 1.5% incremental sale during holiday season (SAS,Python)
- Performed A/B testing on various levels and increased incremental response by .20%for DM campaigns by identify opportunities to better serve customers and help them meet their needs (SQL,APT)
- Reduced data quality errors by 10% by proactively designing scripts to quality Control Marketing, CRM databases (SQL,Python)
- Collaborated with cross-functional teams to optimize business processes using data insights.
- Enhanced data-driven decision making by developing predictive models and algorithms.
- Presented analytical findings to executive leadership, influencing key decisions based on quantitative evidence.
QA Automation Engineer
Rocket loans(Quicken Loans Company)
08.2015 - 09.2015
- Analyzed website data to facilitate high quality user experience by keeping tab on page metrics like bounce rates,page load times
- Lodged defects with user interaction data flow to redesign eCommerce site
- Enhanced product reliability with thorough regression testing and continuous integration practices.
Software Engineer
Aricent Technologies
04.2012 - 07.2013
- Implemented clean and optimized script for LAG module with 0 defects/review comments identified in peer and external reviews
- Developed automated scripts using TCL to test various switching and routing protocols like LAG, RIP and DHCP
- Designed network topologies to develop testing environment that resulted in smooth testing of various protocols
- Improved software performance by identifying and resolving bottlenecks in the code.
Software Engineer in Test
HCL Technologies
09.2010 - 03.2012
- Developed scalable and maintainable code, ensuring long-term stability of the software.
- Identified key metrics for reports that had to be generated for networks discovered in the network management system
- Generated weekly status reports to track team status on test executions, which resulted in projects being delivered on-time and on-budget
- Reported critical defects in network management system with 98% defect validation rate
- Maintained up-to-date documentation for all automated tests, facilitating knowledge sharing among team members.
Education
Master of Science - Information Science
The University of Texas At Dallas
Richardson, TX 08.2013 - 2015.05
Bachelor of Science - Computer Science
Vellore Institute of Technology
Vellore 08.2006 - 2010.05
Skills
- SQL
Tableau
Python
SAS
Machine Learning Algorithms
A/B testing
AWS
Product marketing
Marketing analytics
Marketing campaigns
Customer segmentation
Web analytics
Certification
SAS Certificate in Data Mining and Business Intelligence
Timeline
Product Marketing Manager
Amazon
11.2023 - 04.2024
AWS Certified Cloud Practitioner
01-2021
Business Analyst / Business Intelligence Engineer
Amazon Web Services (AWS)
08.2020 - Current
Product Marketing Analyst
Advance financial
08.2019 - 03.2020
Python for data science
01-2019
Data visualization in tableau
01-2019
Data Science Analyst- Marketing
Signet Jewelers
09.2015 - 08.2019
QA Automation Engineer
Rocket loans(Quicken Loans Company)
08.2015 - 09.2015
SAS Certificate in Data Mining and Business Intelligence
05-2015
Google Analytics Individual Quotient
10-2014
Master of Science - Information Science
The University of Texas At Dallas
08.2013 - 2015.05
Software Engineer
Aricent Technologies
04.2012 - 07.2013
Software Engineer in Test
HCL Technologies
09.2010 - 03.2012
Bachelor of Science - Computer Science
Vellore Institute of Technology
08.2006 - 2010.05
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