Summary
Overview
Work History
Education
Skills
Industry Experience
Timeline
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Sidney Niesen

Phoenix / Scottsdale,AZ

Summary

Results-driven Luxury Hospitality Executive with 25 years of experience in high-end lifestyle and brand-focused environments across the U.S. and Latin America. Expertise in scaling luxury brands, enhancing revenue, cultivating strong client and vendor partnerships, and delivering culturally relevant guest experiences. Effectively aligns brand vision with operational execution.

Overview

26
26
years of professional experience

Work History

West Coast Director of Operations

Noble 33
Phoenix / Scottsdale, AZ
11.2025 - Current
  • Toca Madera (Scottsdale, Los Angeles, Las Vegas, Houston
  • 1587 prime (Kansas City)
  • Meduza Mediternaia (NYC)
  • Sparrow Italia (Miami)
  • Casa Madera ( Los Angeles, Toronto)
  • Oversaw operations and performance strategy for high-volume luxury hospitality concepts, enhancing guest satisfaction and operational efficiency.
  • Partnered with executive leadership on revenue strategy and scalability, fostering a strong organizational culture.
  • Drove service standards and guest experience consistency across departments, ensuring alignment with brand execution.
  • Developed and implemented operational policies to streamline processes.

Over 200 million dollars in annual revenue. More than 750 employees

Vice President of Guest Relations

RDM Group / InKind
01.2024 - 12.2024
  • Led guest relations and hospitality strategy for multi-concept portfolio, enhancing guest experience across Guest House and Etta.
  • Aligned guest journey with brand voice, facilitating expansion and operational rollout strategies.
  • Directed strategic initiatives to enhance company growth and market positioning.
  • Oversaw cross-functional teams to ensure alignment on organizational goals and priorities.
  • Developed and implemented policies to improve operational efficiency across departments.

Senior Director of Operations

Riot Hospitality Group
Scottsdale, AZ
01.2018 - 01.2024
  • Led multi-venue nightlife and hospitality operations across major U.S. markets, ensuring consistent brand experience and operational excellence.
  • Managed nightlife and restaurant operations across Scottsdale, Nashville, and Denver, enhancing market presence and operational synergy.
  • Guided revenue growth through strategic programming, VIP optimization, and disciplined operations, supporting brand positioning and successful venue launches.
  • Over 100 million in annual sales and 1000 employees

West Coast Director of Operations

Madera Group
01.2015 - 01.2018
  • Directed West Coast operational performance for luxury hospitality concepts, ensuring alignment with brand vision and guest expectations.
  • Developed and executed brand standards and training programs, facilitating regional expansion and successful openings of new concepts.
  • Directed daily operations to enhance productivity across multiple departments.
  • Implemented strategic initiatives to optimize resource allocation and workflow efficiency.
  • Collaborated with cross-functional teams to streamline processes and improve communication.

Professional DJ

DJ Sid Vicious
01.2001 - 01.2015
  • Performed at major venues including Hakkasan Las Vegas, Omnia Las Vegas, Fluxx San Diego, Wall Miami, Playhouse Los Angeles, Haven Atlantic City, and Cake Nightclub Scottsdale and San Diego, enhancing venue reputation and attendee experience.
  • Cultivated industry relationships across nightlife, hospitality ownership, and entertainment talent, facilitating collaboration and event opportunities.
  • Curated music playlists for diverse audiences at live events.
  • Operated sound equipment and ensured audio quality during performances.
  • Collaborated with event organizers to create engaging entertainment experiences.

Education

Westlake High School
Westlake Village, CA

Skills

  • Operations leadership
  • Revenue Growth and Profit Optimization
  • Client Relationship Management
  • Regional Market Development
  • Hospitality Experience Management
  • Brand alignment
  • Brand strategy
  • Operational Branding
  • New Concept Development
  • Executive Leadership
  • Team leadership
  • Performance analysis
  • Decision making
  • Conflict resolution

Industry Experience

25+ years across luxury hospitality, nightlife, and high-end lifestyle environments. Extensive relationship network across hospitality ownership groups, nightlife operators, VIP clientele, and service partners throughout the United States and Latin America.

Timeline

West Coast Director of Operations

Noble 33
11.2025 - Current

Vice President of Guest Relations

RDM Group / InKind
01.2024 - 12.2024

Senior Director of Operations

Riot Hospitality Group
01.2018 - 01.2024

West Coast Director of Operations

Madera Group
01.2015 - 01.2018

Professional DJ

DJ Sid Vicious
01.2001 - 01.2015

Westlake High School
Sidney Niesen