Sieglinde Leahy
Frederick,MD
Summary
Dedicated public sector marketing executive with a history of success in boosting program operations efficiency, conversion rates and performance. Over twenty years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and digital engagement. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Detail-oriented, attentive and decisive leader who implements strategic and tactical marketing campaigns to drive engagement and sales.
Overview
15
15
years of professional experience
Work History
Sr. Industry Marketing Manager, DOD/FSI
Okta
Palo Alto, CA
12.2023 - Current
- Established and deployed account based marketing strategies with measurable and repeatable ROI improvements.
- Developed tailored strategies aligned with federal sales objectives resulting in increase in event related meetings
- Elevated digital campaign execution with reviews of Google analytics and applying knowledge of sales strategy & federal market.
- Collaborated with marketing operations teams to track, measure, and analyze performance of marketing campaigns, utilizing Salesforce and Marketo, and regularly reported insights to leadership.
- Developed and fostered strong relationships with sales leaders and regional account teams, aligning global and regional marketing strategies and providing weekly, monthly, and quarterly performance insights.
Marketing Consultant
databrander
Frederick, MD
07.2011 - Current
- Interfaced with client executives and stakeholders to develop marketing plans to penetrate new customer segments and open new revenue streams.
- Established strong web and brand presence using cutting-edge marketing and analytical best practices, consistent messaging, and strong win themes.
- Increased credibility and client awareness by developing technical/nontechnical marketing collateral and presentations, public relations campaigns, trade show materials, articles, and newsletters.
- Grew International channel program by 17% with new communication plan across channels with 100% participation rate.
- Achieved 33% data cost savings with negotiated contracts and development of new partner relationships.
- Triggered a 270% increase in organic traffic growth for clients accounts by delivery engagement-focused digital media strategy and implementing CMS templates to optimize SEO and conversion best practices.
- Generated a 200% increase in consumer engagement through effective management and strategic targeting of social media programs across multiple platforms including Facebook, Twitter, and LinkedIn.
- Conducted in-depth program analysis of marketing campaigns, leveraging tools such as Google Analytics and Tableau, resulting in a 25% increase in conversion rates over a 6-month period.
Sr. Industry Marketing Manager, Federal
VMware
Palo Alto, CA
06.2021 - 12.2023
- Built horizontal demand generation programs for ABM campaigns and drove executive and account engagement to accelerate and influence pipeline.
- Drove executive engagement and overlay messaging for public sector, utilizing Developed and executed 2022 SXSW one-of-a-kind client collaborative two-day event including Software Factory tours, five SXSW panels, three client workshops, software factory program workshop and reception.
- Program workshop led to creation of cross-agency DOD Software Coalition.
- Enabled sales team with grassroots SLED market research project leading to 2022 National Association of State CIO Modern Applications Study and Report.
- Created Salesforce team dashboard for tracking marketing KPIs, OKRs and field metrics.
- Initiated and built campaign planner tool for sales/ marketing content and event coordination.
Senior Global Channel Program Manager
Verisign
Reston, VA
09.2018 - 06.2020
- Developed and managed global channel cooperative and strategic marketing programs to improve the sales process.
- Tracked product sales and costs and train and collaborated with the sales team to increase brand awareness and enhanced business development by building relationships with key accounts.
- Created and implemented an analytics dashboard to cross-functional team communication and improved forecasting.
- Launched a pilot channel program to replace aging infrastructure generating $5M in channel payouts.
- Closed $3M in legacy channel marketing programs and strengthened client relationships.
- Produced $150K savings for 2020 Channel Initiatives budget by implementing cost-saving technology and creating fresh new approaches to long-standing problems.
Senior Program Marketing Analyst
Neustar
Sterling, VA
08.2014 - 09.2018
- Led major Salesforce implementation projects and developed target account communications to facilitate rollout.
- Designed and deployed dashboards to improve internal decision making and provided leadership for strategic planning, budgeting, database creation data interpretation, and report standardization.
- Improved customer touchpoints by 35% and increased outgoing sales proposals by 25% with targeted client communications through Salesforce implementation.
- Slashed time to receive contract payments by 70% with the design and deployment of the Tableau dashboard
- Enabled 100% of the client base to upgrade to new contracts and service upgrades.
Director of Business Development
Market Connections
Chantilly, VA
06.2011 - 08.2012
- Advised on solution development and pricing, and ensured that teams accurately assessed strategies, plans, and risks.
- Defined and executed high stakes capture plans that secured new business and strengthened existing accounts.
- Presented innovative strategies to team members, executives, and customers to build a foundation for successful sales plans.
- Generated $2M sales increase by championing solution development for leading-edge market survey and channel roadmap program, earning a reputation as an SME for cybersecurity.
Kay Account Manager
Patriot Technologies
Frederick, MD
08.2009 - 06.2011
- Led teams to rank #1 in H2 sales by creating goal-driven short-and long-range sales plans.
- Designed and implemented successful advertising strategies to boost Federal Market and Software Sales growth by $5M.
- Grew territory more than 35% through proactive client relations and contributed to 40% of overall sales goal.
Education
BS Business Administration/Communications -
Villa Julie College
Stevenson, MD01.1999
Projects
- National Guard Summit
Coordinated with National Guard OIC for comprehensive two-day event in Austin, TX. Despite an accelerated timeline due to conflicting schedules, executed plan to completion in less than six weeks with over 65 attendees
- 2023 DoD Summit
Worked hand-in-hand with Department of Defense to create highly relevant agenda for US Marine and Army attendees resulting in standing room only attendance
- State CIO Application Modernization Report
Orchestrated cross-functional collaboration with NASCIO and VMware for a comprehensive 2022 study on state government application modernization, utilizing Salesforce and Marketo. Implemented a mixed-method research approach to gather rich qualitative and quantitative data from state CIOs
- SXSW @ACC 2022
Executed a unique two-day client collaborative event at SXSW 2022, featuring Software Factory tours, five panels, three workshops, and a reception, leading to enhanced public sector messaging. Orchestrated executive engagement and messaging with cross -functional team of technology partners, Department of Defense, and Austin Community College. Supported collaborative two-day workshop resulting in the establishment of the DOD Software Coalition
Timeline
Sr. Industry Marketing Manager, DOD/FSI
Okta
12.2023 - Current
Sr. Industry Marketing Manager, Federal
VMware
06.2021 - 12.2023
Senior Global Channel Program Manager
Verisign
09.2018 - 06.2020
Senior Program Marketing Analyst
Neustar
08.2014 - 09.2018
Marketing Consultant
databrander
07.2011 - Current
Director of Business Development
Market Connections
06.2011 - 08.2012
Kay Account Manager
Patriot Technologies
08.2009 - 06.2011
BS Business Administration/Communications -
Villa Julie College