Summary
Overview
Work History
Education
Skills
Accomplishments
Websites
Timeline
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Sienna Scibird

Santa Barbara,CA

Summary

Hardworking-spirit offering seven years professional experience in social media management, developing an audience of over 600,000 followers on her personal TikTok account @sienna.scibird ; 38,000 TikTok followers on @shop_bucktooth ; and 20,000 Instagram followers on @bigtruck. Highly-energetic and collaborative team player taking pride in intentional critical thinking and creative content production in order to maximize audience growth and response. Business Administration student with background in modern marketing, consumer psychology and financial analysis. Ranked top player on the California Polytechnic University of San Luis Obispo Division 1 Women's Golf Team. Recruited and published as an investigative journalist at the age of 15 by Market Watch. My article "Why Teens Will Covet the Apple Watch" offers a young, critical mind to the analysis of the adolescent demographic response to the releasing of the Apple Watch. Strong technical proficiency with work history in upper-level business organization and development. In-depth knowledge of Excel and catered content creation coupled with third-party customer analysis platforms. Proven history of performance in efficiently growing TikTok and Instagram accounts' customer reach and engagement.

Overview

8
8
years of professional experience

Work History

CEO Assistant & Vice President of Social Media

Kelleher International
Montecito, CA
05.2020 - 04.2021
  • Oversaw and led major operations of Kelleher International by coordinating specific tasks and team members, factoring in the entirety of the the company's value chain.
  • Tackled and addressed top-level, high-priority issues with professional administrative discretion while encouraging innovative critical thinking within the workplace.
  • Spearheaded training and development programs for new employees.
  • Configured and maintained company website to drive interest and increase company exposure, better public relations, and maximize revenues.

Brand Ambassador

Sports Illustrated Resorts
Honolulu , HI
07.2022 - 02.2023
  • Stayed on top of industry-related topics, trends and tools to impact social growth and engagement.
  • Increased client profits by establishing strong brand representation through face-to-face marketing.
  • Shared feedback and ideas with management to improve processes.
  • Organized and carried out promotional events, set up and tore down event sites and interacted with customers.

Actress

Paramount Pictures
Hollywood, CA
03.2022 - 05.2022
  • Collaborated with cast members to brainstorm more effective methods to portray the story's thematic elements.
  • Applied expertise in body movements, gestures and different forms of speech to engage audience members and drive engagement.
  • Collaborated with director to find best interpretation for character.
  • Gave press interviews to promote upcoming series and films.

Social Media Manager

Buck Tooth
San Luis Obispo, CA
09.2021 - 04.2022
  • Monitored sentiment of campaign content and competitive landscapes to drive strategic content and response.
  • Worked with media buyers to discuss costs and book advertising space.
  • Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
  • Analyzed market data to determine ways to reach target audience or intended segments.
  • Collaborated with public figures, companies and press to boost and enhance brand on social media.

Writer

Market Watch Data
New York, NY
11.2014 - 03.2015
  • Composed compelling market derived data analysis articles that rewarded publishing on Market Watch at the age of 15
  • Consulted with the Head of Education at Apple to gain more insights to clarify content needs when creating final draft documents.
  • Delivered complex communications, driving implementations and other high visibility growth projects.

Social Media Manager

Bigtruck Brand
Truckee, CA
06.2015 - 05.2017
  • Tracked social media metrics to determine audience growth rate, volume and reach.
  • Developed content for blog posts, landing pages and social media platforms to further marketing endeavors.
  • Utilized third-party social media management tools and social media tracking platforms for in-depth analytics.
  • Created and managed budgets for social media campaigns to meet client goals.
  • Prepared monthly calendar to manage online content across multiple platforms.

Education

Bachelor of Science - Business Administration And Management

California Polytechnic State University-San Luis Obispo
San Luis Obispo, CA
06.2022

Skills

  • Public Engagement
  • Market Access and Expansion
  • Public Relations Understanding
  • Market Trend Expertise
  • Effective Communicator and Public Speaker
  • Business Development
  • Budget Planning
  • Content Creation
  • Brand Promotion
  • Photography and Videography
  • Influencer Collaboration

Accomplishments

  • Promoted from Concierge and Social Media Manager to Assistant CEO, in less than 12-months.
  • Won first place at the Toyota Tour Cup (American Junior Golf Association Tour) held in 2017 at Mountain Gate Country Club, CA.
  • Captain that led team to achieve first place at Big West Championship 2018, qualifying for the NCAA Championships.
  • Division 1 Collegiate Golfer — Ranked number 1 player on Cal Poly's Women's Golf Team
  • Dean's List 2018-2022 at California Polytechnic University, San Luis Obispo

Timeline

Brand Ambassador

Sports Illustrated Resorts
07.2022 - 02.2023

Actress

Paramount Pictures
03.2022 - 05.2022

Social Media Manager

Buck Tooth
09.2021 - 04.2022

CEO Assistant & Vice President of Social Media

Kelleher International
05.2020 - 04.2021

Social Media Manager

Bigtruck Brand
06.2015 - 05.2017

Writer

Market Watch Data
11.2014 - 03.2015

Bachelor of Science - Business Administration And Management

California Polytechnic State University-San Luis Obispo

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