Silvia Corral
San Jose,USA
Summary
Top-performing retail leader with 17+ years of experience driving sales, elevating customer experience, and developing high-performing teams across beauty, footwear, apparel, and specialty retail. Leads by example with a hands-on leadership style, strong communication, and luxury-level service standards. Recognized for exceeding KPIs, building strong client relationships, and coaching teams to peak performance. Holds a Psychology degree heavily focused on business, leadership, communication, and organizational behavior, supporting advanced customer engagement, team motivation, and conflict resolution. Exceptional experience in luxury beauty, clienteling, sales strategy, and fast-paced, high-expectation retail environments.
Overview
18
18
years of professional experience
Work History
Suicide and Crisis Counselor-Volunteer
988
Remote
06.2023 - Current
- Provided crisis intervention and emotional support to individuals in distress through active listening and empathy.
- Collaborated with team members to identify urgent needs and develop appropriate action plans for callers.
- Maintained accurate documentation of interactions to ensure continuity of care and follow-up support.
- Utilized crisis management techniques to de-escalate situations and promote caller safety effectively.
- Managed to support 20 texters within a short amount of time.
1st Level Assistant Manager
Steve Madden
San Jose, CA (Location Closed)
08.2025 - 12.2025
- Constructed staff schedule
- Sales goals by 110% and excelled in UPT and conversion
- Achieved quarterly sales goal within first 3 month period
- Increased store sales through proactive selling and exceptional service
- Used Store Force to track KPIs and coach team performance
- Led by example with strong floor leadership
- Coached staff through weekly check-ins and one-on-one huddles
- Managed opening/closing, cash handling, and store security
- Executed visual merchandising and stockroom organization
- Managed shipments, replenishment, and LP procedures
- Resolved customer concerns professionally
- Location closed
NARS Cosmetics Manager
NORDSTROM
Palo Alto, CA
03.2024 - 12.2024
- Exceeded counter sales goals by 120% and ranked as a top performer
- Maintained UPT of 4 items per transaction
- Excelled in SPH by 200%
- Beat LY sales and increased long-term client retention
- Managed and expanded a strong client book
- Implemented the 2-2-2 clienteling guideline
- Delivered makeup artistry and skincare consultations
- Executed event outreach and invitations
- Drove conversion, ATV, UPT, and loyalty sign-ups
- Supported peers with artistry coaching
- Maintained luxury merchandising and sanitation standards
- Used Nordstrom texting for follow-ups and appointments
Store Manager
BANTER BY PIERCING PAGODA
Milpitas, CA (Company Downsized, Closed Location.
01.2022 - 03.2023
- Surpassed sales goals by 110% and exceeded LY performance
- Improved customer experience survey scores
- Conducted personalized customer follow-ups
- Led recruiting, interviews, and hiring
- Coached team through daily huddles and weekly meetings
- Conducted weekly inventory and reduced shrink
- Enforced safety, sanitation, and LP standards
- Resolved escalated concerns with professionalism
- Oversaw scheduling, merchandising, and operations
- Built a positive, accountable, high-performance team
- Location closed due to company resizing
Senior Sales Associate
TEMPUR-PEDIC
Palo Alto, CA
02.2020 - 04.2022
- Exceeded mattress sales goals by 200%
- Delivered high-value consultations
- Opened and closed store independently
- Maintained strong visual standards
- Supported a collaborative sales environment
Key Holder
TED BAKER LONDON
San Jose, CA
01.2018 - 01.2019
- Increased annual profits by 115%
- Delivered styling-driven service
- Supervised staff and maintained store operations
- Supported visual merchandising and styling
Kiehl’s Business Manager
BLOOMINGDALE’S
Palo Alto, CA
09.2016 - 04.2017
- Exceeded counter sales goals by 150%
- Increased LY sales by 100%
- Delivered luxury skincare consultations and routines
- Performed facials, demos, and makeovers
- Executed visual merchandising and promotions
- Left due to short-term family medical emergency
Assistant Manager
Jessica McClintock
San Jose, CA (Brand Closed All Stores)
11.2010 - 10.2014
- Coached employees
- Acted as the store manager in their absence
- Responsible for visuals stock, shipping via Fedex, Ups
- Exceeded store sales goals by 200%
- Assisted with fittings, styling, and special orders for weddings, quinceanera events, prom for groups of 15 people.
- Managed POS, and events for sales.
- Brand closed
Receptionist
Nelson Staffing
05.2008 - 11.2010
- Managed calls, scheduling, and customer communication
Education
Bachelor of Science - Psychology & Social Action
Palo Alto University
Palo Alto, CA06-2024
Associate of Arts - Liberal Arts – Social & Behavioral Sciences
De Anza College
Cupertino, CA01-2013
Skills
- Top performer in sales & KPIs
- Leads by example
- Customer service excellence
- Sales strategies & upselling
- Team leadership & coaching
- Staff development & training
- Luxury beauty & skincare expertise
- Clienteling (digital & in-person)
- KPI management & analysis
- Visual merchandising & brand standards
- Loss prevention & compliance
- Operations & scheduling
- Inventory management
- Conflict resolution
Career Gaps and Development
- Career Pause for family Needs April 2017-January 2018
- Interim period devoted to personal arrangements October 2014-Sept 2016
Timeline
1st Level Assistant Manager
Steve Madden
08.2025 - 12.2025
NARS Cosmetics Manager
NORDSTROM
03.2024 - 12.2024
Suicide and Crisis Counselor-Volunteer
988
06.2023 - Current
Store Manager
BANTER BY PIERCING PAGODA
01.2022 - 03.2023
Senior Sales Associate
TEMPUR-PEDIC
02.2020 - 04.2022
Key Holder
TED BAKER LONDON
01.2018 - 01.2019
Kiehl’s Business Manager
BLOOMINGDALE’S
09.2016 - 04.2017
Assistant Manager
Jessica McClintock
11.2010 - 10.2014
Receptionist
Nelson Staffing
05.2008 - 11.2010
Bachelor of Science - Psychology & Social Action
Palo Alto University
Associate of Arts - Liberal Arts – Social & Behavioral Sciences
De Anza College