Summary
Overview
Work History
Certification
Skills
Education
Accomplishments
Software
Timeline
Additional Information
Sina Kilbourne

Sina Kilbourne

Salesforce Admin Certified
Orlando,FL
A dreamy business offering has at least four characteristics. Customers love it, it can grow to very large size, it has strong returns on capital, and it's durable in time with the potential to endure for decades. When you find one of these, don't just swipe right, get married.
Jeff Bezos

Summary

Seeking Salesforce Administrator role with 16 years of successful, measurable, sales operations and management experience in the travel and IT industry. Eager to contribute to team success through hard work, strong attention to detail and excellent organizational skills. Recognized consistently for performance excellence. Clear understanding of end-to-end CRM org solutions and training in all areas of Salesforce Administration. Motivated to learn, grow, and excel in the Salesforce ecosystem.

Overview

16
16
years of professional experience
3
3
years of post-secondary education
4
4
Certifications

Work History

Regional Product Director (Fully Remote)

Lexyl Travel Technologies | Hotelplanner.com
Orlando, FL
07.2011 - 04.2020
  • Delivered monthly in-depth platform training to 50+ users imparting knowledge of best practices.
  • Tracked and managed sales progress and performance
    through internal proprietary CRM system.
  • Managed approximately 5,000 clients annually by developing a deep understanding of their business needs and creating a strategy for them.
  • Suggested product functionality enhancements to improve user experience.
  • Optimized new process automation strategy on platform, saving 500+ hours of manual work annually and increasing customer conversion by 30%.
  • Improved processes and provided innovative strategies to accomplish objectives, build strong, productive relationships and boost long-term profitability.
  • Boosted customer base penetration by more than 50% by devising creative approaches.
  • Managed multiple projects effectively in demanding environment with tight deadlines.
  • Liaised with clients to develop deep understanding of business needs, pain points and current market landscape.
  • Mapped processes to holistically examine business flow in region and identify improvement opportunities.
  • Evaluated and created new technologies not in adoption to address changing industry needs.
  • Improved sales team operations by showing clear connection between current policies and business results.
  • Worked collaboratively with IT and senior-level stakeholders to collect data on deficiencies and provide solutions to long-standing issues.

Director of Sales & Marketing

Mike Ditka Resorts Runaway Beach Club
Orlando, FL
12.2009 - 07.2011
  • Connected with prospects through multipronged approaches, including trade shows, cold calling and local-area networking.
  • Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
  • Monitored metrics and marketing investments to assess performance and implement continuous improvements.
  • Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries.
  • Targeted new markets and increased sales revenues 38% through proactive sales and negotiation techniques.
  • Accomplished sales goals and boosted revenue through product knowledge and customer relationship management.
  • Increased sales by 6,000 room nights within first 6 months.

Sales Manager

Bohemian Hotel Celebration, Autograph Collection
Orlando, FL
02.2006 - 11.2008
  • Targeted new markets and increased sales in territory by 63% through creative strategies, and proactive sales and negotiation techniques.
  • Pushed hotel room revenue to new levels with more than $1 Million in annual sales.
  • Optimized leads management through Delphi CRM solution.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Produced contracts, reports, letters, and proposals for clients.
  • Consistently exceeded all sales targets over course of 32 months and carried 44% of entire sales team quota for last 15 months on board.
  • Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.

Sales Manager

Hilton Orlando Lake Buena Vista
Orlando, FL
10.2004 - 02.2006

Business Travel Sales Manager

The Beverly Hilton
Beverly Hills, CA
06.2003 - 10.2004

Certification

Salesforce Certified Administrator 201 (SCA)

Skills

Sales & Service Cloud Specialist

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Education

Associate of Arts - Business Administration

Lower Columbia College, Longview, WA
09.1996 - 06.1999

Certificate - Hospitality & Tourism Management

Florida Atlantic University, Boca Raton, FL
03.2020 - 04.2020

Accomplishments

  • HotelPlanner.com Top Producer of The Year Award
  • Kessler Collection Million Dollar Sales Producer Award
  • Hilton Corporation Most Revenue produced in Hilton Family Referrals for North and Central FL
  • Hilton President's Recognition for Sales Excellence

Software

Word

Excel

Outlook

Powerpoint

Salesforce

Timeline

Security Specialist Superbadge

12-2020

Lightning Experience Reports & Dashboards Specialist Superbadge

12-2020

Business Administration Specialist Superbadge

11-2020
Florida Atlantic University - Certificate, Hospitality & Tourism Management
03.2020 - 04.2020
Regional Product Director (Fully Remote) - Lexyl Travel Technologies | Hotelplanner.com
07.2011 - 04.2020
Director of Sales & Marketing - Mike Ditka Resorts Runaway Beach Club
12.2009 - 07.2011
Sales Manager - Bohemian Hotel Celebration, Autograph Collection
02.2006 - 11.2008
Sales Manager - Hilton Orlando Lake Buena Vista
10.2004 - 02.2006
Business Travel Sales Manager - The Beverly Hilton
06.2003 - 10.2004
Lower Columbia College - Associate of Arts, Business Administration
09.1996 - 06.1999

Additional Information

Trailhead Online Resume & Portfolio:

https://sinakilbourne-developer-edition.na139.force.com/portfolio/s/

Trailhead Profile: https://trailblazer.me/id/sinamarie

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