Sireesha Villari
Matthews,NC
Summary
Senior Product Owner with strong expertise in Mar Tech, API-driven integrations, and enterprise platforms. Proven at bridging business, marketing, and engineering teams to deliver scalable, secure solutions that drive engagement, operational efficiency, and measurable business outcomes.
Overview
16
16
years of professional experience
Work History
Senior Product Owner (Marketing Hub)
Epsilon
Charlotte, NC
06.2021 - Current
- Led end-to-end product discovery and Agile delivery for Marketing Hub platforms supporting campaign management, personalization, segmentation, messaging, and performance reporting.
- Conducted primary market and user research through discovery interviews, surveys, and stakeholder workshops to identify customer pain points and validate differentiated product capabilities.
- Translated stakeholder and customer insights into product briefs, feature definitions, and success metrics aligned with product vision and business value.
- Defined and prioritized product backlog and roadmap, collaborating with Product Management, Architecture, and Engineering to move ideas from discovery through delivery.
- Authored detailed user stories and Gherkin-style acceptance criteria (BDD/TDD) to ensure clarity, quality, and alignment with business requirements during Agile development cycles.
- Led API-driven integrations (REST/SOAP) across Mar Tech systems, working with engineering to define API contracts, payload structures, authentication models, and error handling.
- Partnered cross-functionally with Engineering, QA, Marketing, and Analytics teams to deliver scalable solutions across Adobe Experience Manager, Adobe Experience Manager Assets (DAM), and marketing campaign ecosystems.
- Executed usability testing, beta programs, and AI-assisted development initiatives using Cursor AI, gathering feedback to improve product adoption and support successful product releases.
Product Owner
Brighthouse Financial
Charlotte, NC
04.2019 - 06.2021
- Owned end-to-end delivery of enterprise Mar Tech platforms, partnering with Business, UX, SEO, and Digital teams to support scalable experiences for 500K+ users.
- Managed and prioritized the product backlog, translating business strategy into epics and user stories and driving Agile releases with 95% on time delivery.
- Defined requirements for API-driven integrations across Adobe Experience Manager, Adobe Experience Manager Assets, Salesforce Marketing Cloud, IAM, and backend services supporting 10+ business workflows.
- Partnered with engineering and middleware teams to design and validate integration flows, data mappings, and batch processes, reducing integration defects by ~30%.
- Collaborated with QA on acceptance criteria, test scenarios, and UAT, ensuring high-quality releases and smooth deployments.
- Coordinated UAT, release readiness, and production support documentation for platform upgrades, improving deployment efficiency by 20%.
Product Owner
Wells Fargo
Charlotte, NC
01.2018 - 04.2019
- Led business-side requirement analysis including data analysis, market risk assessment, gap analysis, and BRD updates; actively participated in backlog grooming sessions.
- Supported and coordinated UAT by creating business test cases, executing validations, comparing Production vs. UAT, and managing gaps with QA teams.
- Leveraged advanced Excel skills (VLOOKUPs, formulas) for data validation, analysis, and business testing support.
Lead Business Systems Analyst
TIAA
Charlotte, NC
03.2012 - 12.2017
- Improved operational efficiency by analyzing system requirements and designing solutions across integrated enterprise platforms with cross-functional teams.
- Supported API and system integrations through requirement analysis, data validation, QA collaboration, UAT coordination, and end-to-end testing of upstream and downstream data flows.
- Created clear end-to-end system documentation and translated complex technical concepts for business and executive stakeholders.
Business Systems Analyst
Wells Fargo
Charlotte, NC
11.2009 - 03.2012
- Served as a trusted advisor to executive leadership by effectively communicating complex technical concepts in terms that resonated with non-technical stakeholders.
- Improved business processes by analyzing and documenting current systems and workflows.
Skills
- Agile Methodology
- Product Planning
- Stakeholder relationship management
- Roadmap development
- Business Analysis
- Feature Prioritization
- Use Case Study Generation
- Release planning
- Risk Management
- User Acceptance Testing
- Teamwork and Collaboration
- Problem-Solving
- Adaptability and Flexibility
- Time management abilities
- Interpersonal Communication
- Software
- AEM Content Management
- IAM _ Identity Access Management
- AEM Campaign
- AEM _DAM
- SFMC Admin
- SFMC Email Specialist _ Training Complete
- PSPO _ Training Complete
Personal Information
Title: Senior Product Owner
Timeline
Senior Product Owner (Marketing Hub)
Epsilon
06.2021 - Current
Product Owner
Brighthouse Financial
04.2019 - 06.2021
Product Owner
Wells Fargo
01.2018 - 04.2019
Lead Business Systems Analyst
TIAA
03.2012 - 12.2017
Business Systems Analyst
Wells Fargo
11.2009 - 03.2012