Siretha Ajayi
Community leader focused on building sustainable partnerships that empower local residents. Experienced in identifying urban challenges and designing inclusive programs. Proven skills in communication and collaboration enhance mission-driven initiatives. Committed to leveraging expertise in leading teams to strengthen connections between the city and its communities.
Work History
Market Director
1 Year 4 Months- Strengthened operational workflows across departments to improve consistency and accountability.
- Direct market strategy to align with community health priorities and to help foster a mission centered health system.
- Collaborate with physicians, executives, and operations leaders to improve the integration of mission throughout our health system.
- Led cross-functional teams through planning, implementation, and ongoing refinement of market programs.
- Expanded market presence by establishing and maintaining key relationships within the community.
Program Director
8 Years 9 MonthsCHRISTUS Trinity Mother Frances includes 9 hospitals, a long-term acute care facility, CHRISTUS Trinity Clinic, a medical group with more than 650 Physicians and Advanced Practice Providers representing 41 specialties in 82 locations throughout 41 counties in Northeast Texas.
- Collaborated with stakeholders across the health system to develop and implement mission-centered programs enhancing employee engagement.
- Facilitated new employee orientation sessions to introduce company culture and policies.
- Plan over 10 mission integration system events and special chapel services annually.
- Planned over 10 mission integration system events and special chapel services annually to reinforce organizational values.
Marketing Manager
2 Years- Established and nurtured relationships through prompt and courteous customer service, enhancing client satisfaction.
- Led branding project for health system post-acquisition, aligning new identity with organizational goals.
- Spearheaded workflow between staff, coordinating documents and creative material distribution. for health system.
- Planned and led system events throughout Northeast Texas region.
- Built and managed relationships by providing prompt and courteous customer service.
Marketing Director
1 YearBenchmark Healthcare was a short-term and long-term skilled health and rehabilitation facility with 120 beds.
- Cultivated strategic relationships with healthcare providers and stakeholders to enhance collaboration and support.
- Implemented promotional strategies to enhance brand visibility. to meet monthly plans.
- Developed strategic marketing plans that drove census for a 60-bed skilled facility.
Education
Master of Arts - Theology
Bachelor of Science - Communication
Skills
Community Highlights
· Developed and led an employee volunteer program that has generated over $10k per year in community benefit funds and given 15% of our employees the opportunity to connect within the community.
· Developed a summer Student Exploration Program in partnership with Pikes Peak State College to expose high school students to diverse career paths within healthcare.
· Led our Community Health Improvement Grant initiatives for the Greater Colorado and Kansas market and awarded over $700,000 to community partners that align with our community health needs assessment areas of focus; mental health, substance abuse and access to care.
· Developed and directed an Labor Contingency Program, to build a robust pipeline for high school student's in underserved communities, interested in health care in East Texas.
· Chosen to be a ‘fellow' in the health system Executive Fellowship Program.
Affiliations
- Pikes Peak State College Foundation, Board Member
- Junior League of Colorado Springs, Board Member
- Pikes Peak Business Education Alliance, Board Member
Recognitions
Women in Tyler, Texas - 2023 Honoree
CHRISTUS Trinity Mother Frances Health System - 2022 Community Impact Award
Christus Health Executive Fellowship Program - 2022 Executive Fellow