Siya Bhasin
Los Angeles,CA
Summary
Marketing professional with extensive experience in digital content creation and event coordination at Loyola Marymount University. Utilized data-driven strategies to achieve a 45% increase in audience engagement. Demonstrated strong leadership and collaboration skills in diverse team settings.
Driven and strategic professional with proven track record in leadership and innovative problem-solving. Demonstrates comprehensive understanding of organizational growth and operational efficiency, leveraging expertise in financial management and team development. Committed to achieving impactful results through forward-thinking strategies and effective collaboration.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Vice President of Content Creation
REACH at LMU
Los Angeles, California
08.2025 - Current
- Promoted from Director of Merchandise to VP of Content Creation in recognition of leadership and impact.
- Lead content strategy and digital campaigns for LMU’s chapter of REACH, building community for creators, digital marketers, and entertainers.
- Manage creator workshops, influencer content days, and student socials, collaborating with peers and industry guests from Google, TikTok, WarnerMedia, Paramount, and Fullscreen.
- Oversee creative direction and content execution across REACH’s social platforms, driving student engagement and visibility on campus.
Social Media and Research Assistant
Loyola Marymount University
Los Angeles, California
08.2025 - Current
- Promote the Digital Veterans Legacy Project, a U.S. Department of Veterans Affairs–funded initiative, by creating awareness through social media campaigns and digital content.
- Research and write biographies of underrepresented veterans, including Buffalo Soldiers and Asian American service members, interred at the Los Angeles National Cemetery.
- Assist in event organization and outreach efforts, engaging LMU and community partners to highlight veteran histories.
- Collaborate with a multidisciplinary team of scholars and students to produce audio-visual and text-based storiespreserving veterans’ legacies.
Social Media Manager
Grace Elle Williams
Los Angeles, CA
05.2025 - Current
- Oversaw content planning, audience engagement, and performance analysis for Instagram and TikTok, driving brand growth.
- Analyzed social media trends and optimized content strategy to grow Instagram following from 5,000 to more than 90,000 through regular and strategic posting.
- Crafted and launched viral short-form content (reels) to enhance audience engagement through strategic hooks, captions, and posting schedules.
- Analyzed performance metrics to optimize content effectiveness and foster audience growth.
- Worked closely with creator to develop brand positioning and foster strategic partnerships for improved audience interaction.
Events Organisation Assistant
Loyola Marymount University
Los Angeles, United States
07.2024 - Current
- Supported the planning and execution of over 100 on-campus events, ranging from small meetings to large-scale conferences.
- Collaborated with a diverse team of over 100 student employees and professional staff to ensure seamless event logistics, including setup, coordination, and customer service.
- Contributed to the department's mission of delivering professional, end-to-end support for university-wide events through attention to detail, efficient communication, and on-the-ground teamwork.
Sales and Marketing Intern
Starbeam
Garden Grove, California
07.2025 - 09.2025
- Developed customized sales presentations and scripts utilizing AI tools, enhancing engagement with potential clients.
• Conducted extensive research to identify key influencers and leaders, expanding outreach efforts across college campuses.
• Managed CRM databases effectively, ensuring accurate prospect profiles and streamlined communication strategies.
Strategic Alliances and Partnerships Intern
Reward 360
Bangalore, India
05.2025 - 07.2025
- Collaborated on strategic brand partnerships to enhance customer loyalty efforts.
- Innovated loyalty programs that drive engagement and retention.
- Developed data-centric marketing campaigns that leverage insights for targeted outreach.
- Analyzed real-world applications of customer engagement strategies to improve effectiveness.
- Engaged with over 1000 global retail collaborations to strengthen brand advocacy.
Director of Merchandise
LMU REACH
Los Angeles, United States
07.2024 - 04.2025
- Company Overview: REACH is LMU's student-run media and marketing organization that connects students with brands through creative content, campaigns, and real-world marketing experiences.
- I served as the Director of Merchandising, where I was responsible for creating and managing REACH's official branded merchandise.
- I led the design process, coordinated with vendors, and worked with the outreach team to ensure each drop reflected our brand identity and engaged the student community.
- I learned how to manage end-to-end campaigns, balance creative ideas with practical execution, and collaborate across teams to bring a vision to life.
- REACH is LMU's student-run media and marketing organization that connects students with brands through creative content, campaigns, and real-world marketing experiences.
Digital Marketing Intern
Skinvest Skincare
Mumbai, India
04.2024 - 07.2024
- Developed innovative digital marketing campaigns for Gen Z, boosting product visibility by 88% with engaging content like 'Sunscreen Storytime' series.
- Crafted carousel posts for Bomb Bum Cream, enhancing brand engagement by 45% through body-positive messaging.
- Analyzed market trends and consumer behaviors to inform strategic planning and refine campaign adjustments.
- Collaborated with cross-functional teams, ensuring alignment on brand messaging and campaign objectives.
- Gained expertise in audience segmentation, performance analytics, and content optimization, combining creativity with data-driven strategies.
Education
Bachelor of Business Administration - Marketing
Loyola Marymount University
Los Angeles05.2026
High School Diploma - International Baccalaureate
Indus International School
Bangalore05.2023
Skills
- Microsoft Office
- Effective Time Management
- Leadership
- Fast Learner
- Communication Skills
- Adobe Photoshop
- Ability to Work in a Team
- Digital Marketing
- Content creation
- Digital marketing
- Event coordination
- Social media management
- Market research
- Customer engagement
- Team collaboration
- Team leadership
- Relationship building
- Decision-making
- Critical thinking
Certification
- Finished the course “Cert Prep: Excel Associate - Microsoft Office Specialist for Microsoft 365 Apps” by Jennifer McBee!
Social Media Work
- Instagram: @siyabhasinn
Performance Highlights:
2024 Total Engagement: 15 Million+ views
Recent (June–August 2025)
• Views: 3.3M
• Interactions: 312.6K
• New Followers: 3000
• Profile Visits: 110.12k
• Top Reel Views:
◦ 4.4M (June 17)
◦ 107K (August 13)
◦ 75K (June 4)
🛠 Skills & Tools
• Full content pipeline: Ideation → Scripting → Filming → Editing → Publishing
• Tools: CapCut, InShot, Canva, Instagram Insights
• Strong understanding of trends, aesthetics, and viewer psychology
• Branding through storytelling and high retention content
Timeline
Vice President of Content Creation
REACH at LMU
08.2025 - Current
Social Media and Research Assistant
Loyola Marymount University
08.2025 - Current
Sales and Marketing Intern
Starbeam
07.2025 - 09.2025
Social Media Manager
Grace Elle Williams
05.2025 - Current
Strategic Alliances and Partnerships Intern
Reward 360
05.2025 - 07.2025
Events Organisation Assistant
Loyola Marymount University
07.2024 - Current
Director of Merchandise
LMU REACH
07.2024 - 04.2025
Digital Marketing Intern
Skinvest Skincare
04.2024 - 07.2024
High School Diploma - International Baccalaureate
Indus International School
Bachelor of Business Administration - Marketing
Loyola Marymount University