Skye Kimya
Burbank,CA
Summary
Dynamic and innovative Independent Marketing Consultant with expertise in social media marketing, digital strategy, and brand development. Skilled at crafting targeted campaigns that boost engagement, increase sales, and drive customer retention for various industries. With a background in sports journalism, I excel at storytelling, content creation, and building strong audience connections. Adept in delivering measurable results in fast-paced environments.
Overview
6
6
years of professional experience
Work History
Independent Marketing Consultant
Clients: Bowling Alley, Comedy Club, Construction
2022.11 - Current
- Developed customized marketing plans for clients, addressing their unique needs and goals successfully.
- Coordinated public relations efforts, securing positive media coverage that elevated brand recognition.
- Tracked campaign performance using analytics tools, adjusting strategies as needed to maximize results continually.
- Boosted product sales through the creation of persuasive promotional materials and eye-catching visual designs.
- Managed social media accounts to increase engagement rates and online presence effectively.
- Analyzed competitor activities to identify trends and opportunities for differentiation in the marketplace.
Anchor/Multimedia Journalist
Redwood News, KIEM-NBC/KVIQ-CBS | Cox Media
2019.12 - 2020.11
- Served as weekly evening anchor.
- Presented news stories through videotaped segments or live transmissions from on-scene reporters.
- Worked on script development.
- Wrote news and sports stories crafted from reliable sources and statistics.
- Created community connections and arranged interviews.
- Reported breaking news on social media platforms.
- Edited videos and interviews for broadcast.
Sports Writer/Photographer
Eureka Times Standard
2018.09 - 2020.03
- Delivered written coverage on local high school and university sports games.
- Photographed sports games.
- Recorded minute-by-minute notes during games to create detailed pieces.
- Interviewed players and coaches to provide different perspectives of each game.
- Submitted stories by deadline with short turnaround time.
- Participated in, and wrote about post-game press conferences.
DJ, Traffic Manager & Sports Show Contributor
KRFH - Student Run Radio
2019.01 - 2020.02
- Prepared weekly two-hour show by gathering music and content to capture listener's attention.
- Conducted live interviews with guest speakers.
- Announced station breaks, commercials and public service information.
- Delivered play-by-play coverage of live local and national sports game.
- Initiated educated debates with sports show co-hosts.
- Taught, managed and organized duties within radio traffic team.
Education
Bachelor of Arts - Journalism, Minor in Communication Studies
Cal Poly Humboldt
Arcata, CA05.2020
Skills
- Problem-solving
- Mobile marketing
- Editorial judgement
- Adobe creative suite
- Video storytelling
- Time management
- Relationship building
- Analyzing data
- Project management
- Social media management
Accomplishments
- 2019 California College Media Awards: Second Place, Best Non-News Video
- 2019 Sinclair Broadcast Group Diversity Scholarship Recipient
Additional Information
- 2019 California College Media Awards: Second Place, Best Non-News Video
- 2019 Sinclair Broadcast Group Diversity Scholarship Recipient
Timeline
Independent Marketing Consultant
Clients: Bowling Alley, Comedy Club, Construction
2022.11 - Current
Anchor/Multimedia Journalist
Redwood News, KIEM-NBC/KVIQ-CBS | Cox Media
2019.12 - 2020.11
DJ, Traffic Manager & Sports Show Contributor
KRFH - Student Run Radio
2019.01 - 2020.02
Sports Writer/Photographer
Eureka Times Standard
2018.09 - 2020.03
Bachelor of Arts - Journalism, Minor in Communication Studies
Cal Poly Humboldt
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