Skylar Williams
Conversion Interactive Agency
3
years of professional experience
Marketing professional with experience building and leading marketing initiatives for consulting and advertising firms. Skilled in developing marketing infrastructure, analytics implementation, SEO-driven website strategy, email marketing programs, conference management, and LinkedIn content optimization. Collaborates effectively with multiple teams to ensure advertisement success with data driven actionable insights.
Work History
Account Executive
5 Months- Managed client book value of over $1,500,000 a year.
- Developed and maintained strong client relationships through regular communication and feedback sessions.
- Executed targeted marketing campaigns, coordinated all units of the business to execute client strategy reducing client's CPL and CPH by over 50%.
- Conducted market research to identify emerging trends and inform strategic decision-making processes.
Marketing Manager
2 Years 10 Months- Lead digital marketing strategy including LinkedIn, website content, email campaigns, analytics tracking, and conference promotion contributing to ~10% annual follower growth and achieving 9.7% engagement and 8.3% click-through rates.
- Developed SEO-focused website content and oversaw blogs and digital updates to improve discoverability of consulting services.
- Planned and executed conference marketing, trade shows, client receptions, and networking events to strengthen industry presence.
Education
Bachelor of Science - Marketing
- Dean's List 2020-2024
Skills
Google Analytics (GA4)
campaign performance tracking / Looker
SEMrush
keyword research
SEO-focused content development
Mailchimp
Emma
Salesforce
Jira / Atlassian
Adobe InDesign
Adobe Illustrator
Canva
Timeline
Account Executive
Conversion Interactive Agency
03.2026 - CurrentRead More
Marketing Manager
EnerNex
05.2023 - 03.2026Read More
Tennessee Technological University
Bachelor of Science from Marketing
Read More