
Dynamic entrepreneur with 18 years of experience as Owner/Operator of Boomerang Books, leading operations and driving customer acquisition. Expert in business planning and retail arbitrage, successfully launched multiple locations and developed innovative brands. Bilingual in Spanish, adept at building strong supplier relationships and ensuring financial success.
Created the business, ensured its success for 18 years. Helped design software, start a carbonated frozen yogurt business, create a startup division where we created brands and started other operations.
Opened as many as 3 locations during the entire period. In charge of everything from finances, helping customers, sourcing inventory, dealing with suppliers, taxes, marketing, online operations, fulfilling online orders, anything that a retail shop would ever encounter. We were the last brick and mortar bookstore left in Orem upon its closure.