Sarah Gorman
Summary
Dynamic digital marketer with a proven track record at OMG23 Agency, enhancing DisneyRewards.com's visibility through strategic content projects and cohesive digital marketing strategies. Excelled in client relations and team collaboration, achieving significant search rankings improvement. Skilled in Photoshop and marketing analytics, adept at translating complex SEO insights into actionable strategies.
Overview
8
8
years of professional experience
1
1
Certification
Work History
SEO Analyst - Disney Rewards
OMG23 Agency - Omnicom Media Group
10.2022 - Current
- Researched, pitched, organized & progress-tracked content projects for DisneyRewards.com, including blog posts and website copy
- Coordinated with content creators in Basecamp to optimize articles, blog posts, videos, infographics for maximum search visibility
- Stayed abreast of industry trends, algorithm updates, and best practices to ensure continued success in search engine visibility
- Collaborated with Paid Search and Programmatic teams to develop a cohesive digital marketing strategy incorporating SEO principles and save on client CPCs
- Provided clear and concise reports on SEO progress to stakeholders in-person & online, including recommendations for future strategies and tactics to maintain a competitive edge in the digital landscape
Assistant SEO Analyst - HD Supply
Resolution Agency - Omnicom Media Group
08.2021 - 10.2022
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic
- Increased search engine rankings for target keywords through on-page and off-page optimization techniques
- Conducted regular website audits using crawling tools like Screaming Frog to identify potential technical issues affecting SEO performance
Writing Tutor - Part-Time
Tutor.com
02.2019 - 09.2024
- Assisted students with assignment organization, grammar, transitions, sentence structure, sentence variation
- Edited & talked through essays, emails, letters, other formats
- Worked with pre-writing / brainstorming, proper sourcing & thesis statement writing
- Guided students on learning targets & following the rubric
- Helped with text analysis and literary device understanding
Freelance Creative Marketer - Part-Time
Self-Employed
08.2018 - 08.2019
- Provided as-needed creative freelance services to individual clients, such as graphic design, book editing, proofreading, contest judging, email marketing, proposal writing & creative strategy consulting
- Worked closely with client project needs to identify and execute product delivery & marketing strategy
- Stayed current on publishing industry trends & attended industry events
Executive Producing Intern
Wind Dancer Films
01.2017 - 04.2017
- Coverage and production notes for current & potential projects
- Development research for studio projects
- Managed & organized script submissions for potential projects
- Accounting, booking, scheduling, packaging
Education
Master of Arts - Screenwriting
London Film School
London, UK12-2020
Bachelor of Science - Professional Writing
Taylor University
Upland, IN01-2019
Semester Study - Film & Screenwriting
Los Angeles Film Studies Center
Los Angeles04-2017
Skills
- Strategic Media Planning
- Photoshop, Adobe Suite
- Graphic Design
- Excel, Microsoft Suite
- Professional Writing
- Client Relations
- Marketing Analytics & SEO
- KPI Reporting
Certification
PMP Certification Exam Prep Course by TIA Education - January 2025
Google Analytics Certified
Timeline
SEO Analyst - Disney Rewards
OMG23 Agency - Omnicom Media Group
10.2022 - Current
Assistant SEO Analyst - HD Supply
Resolution Agency - Omnicom Media Group
08.2021 - 10.2022
Writing Tutor - Part-Time
Tutor.com
02.2019 - 09.2024
Freelance Creative Marketer - Part-Time
Self-Employed
08.2018 - 08.2019
Executive Producing Intern
Wind Dancer Films
01.2017 - 04.2017
PMP Certification Exam Prep Course by TIA Education - January 2025
Google Analytics Certified
Master of Arts - Screenwriting
London Film School
Bachelor of Science - Professional Writing
Taylor University
Semester Study - Film & Screenwriting
Los Angeles Film Studies Center
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