Summary
Overview
Work History
Education
Skills
Training
Languages
Activities
Literature and Script Writing
Timeline
Snezana S Cicmil

Snezana S Cicmil

Beograd

Summary

I have a strong passion for leveraging cutting-edge technologies to enhance online visibility. With expertise in optimizing websites for search engines, I excel at developing innovative strategies that drive organic traffic and boost conversion rates.

My fascination with languages enables me to create compelling content that resonates with diverse audiences, ensuring messaging is impactful and culturally relevant. I am particularly intrigued by the intersection of AI and SEO, utilizing advanced tools and analytics to stay ahead of industry trends and provide data-driven insights.

I thrive in managing cross-functional teams, fostering collaboration, and mentoring junior professionals. My aim is to cultivate an environment where creativity aligns with strategy, empowering teams to achieve outstanding results in the dynamic digital landscape.

Overview

15
15
years of professional experience

Work History

GLOBAL SEO SPECIALIST

IRON MOUNTAIN, INC.
12.2022 - Current
  • Developing and implementing a comprehensive SEO strategy across 60 national websites, focusing on improving rankings, increasing organic traffic, and maximizing ROI.
  • Analyzing SEO outreach goals and presenting findings to the marketing director.
  • Recommending changes to website architecture, content, and linking to enhance SEO positions for target keywords.
  • Researching and applying search engine optimization recommendations in line with development methodology.
  • Conducting competitive analysis of websites and advertising links to uncover new strategies.
  • Monitoring and evaluating website analytics to identify trends and opportunities for improvement.
  • Using Iron Mountain's toolsets for thorough keyword research, competitor analysis, and marketing insights to identify growth and optimization opportunities.
  • Collaborating with teams to ensure SEO best practices are integrated into content creation, website design, and functionality.
  • Leveraging Bright Edge for scalability, automation, and efficient use of AI capabilities.
  • Staying informed about the latest SEO trends and the influence of AI on strategies, adjusting plans to maintain a competitive edge.
  • Regularly reporting to senior management on SEO performance, challenges, and opportunities.
  • Developing and deploying content marketing strategies aimed at improving organic search traffic.
  • Completing keyword research and analyzing competitor SEO and PPC campaigns to identify gaps and opportunities.
  • Generating reports to monitor and analyze website performance, search engine rankings, and domain authority.

LANGUAGE DEPARTMENT MANAGER

FIRST BEAT MEDIA, INC.
07.2013 - 12.2022
  • Managed and supervised team members, coaching 10 subordinates to reduce performance gaps.
  • Optimized on-page content for various sites within the Language Department.
  • Collaborated with the Email Marketing team to create campaigns promoting products and services.
  • Developed techniques to increase page visits and engagement.
  • Worked closely with the Web Content team during editing and site setup.
  • Provided localization ideas and a linguistic perspective, resulting in higher click-through rates for QA and the Language Department.
  • Collaborated with developers and product owners to stay updated on product features and functionality.
  • Led talented teams to plan and implement project tasks, meeting timelines and exceeding expectations.
  • Developed and executed successful digital marketing campaigns to drive customer engagement and enhance brand awareness.
  • Established relationships with key stakeholders to ensure successful execution of marketing initiatives.
  • Improved page content, keyword relevancy, and branding to achieve SEO goals.
  • Oversaw the preparation of marketing materials, including copy, images, videos, and emails.
  • Analyzed KPIs to validate and report on the success of marketing campaigns.
  • Launched digital marketing campaigns that successfully increased website traffic.
  • Enhanced website visibility through the development and implementation of SEO strategies.

SEO Analyst

MyTrendyPhone
01.2012 - 07.2013
  • Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
  • Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
  • Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
  • Executed tests, collected and analyzed resulting data and identified trends and insights to achieve maximum ROI in paid search campaigns.
  • Developed and deployed content marketing strategies to improve organic search traffic.

Customer Support Manager

MyTrendyPhone
11.2009 - 01.2012
  • Drove change and improvement for customer support team by identifying enhancements and forwarding suggestions to senior leadership.
  • Collaborated with cross-functional departments to formulate product and process improvements based on customer feedback.
  • Managed department call volume of 500 + calls per day and coordinated department schedules to maximize coverage during peak hours.
  • Assessed reports, monitored calls and analyzed vendor relationships to identify process improvement opportunities.
  • Managed call logs, enhanced invoicing data and resolved customer issues to improve operational efficiency
  • Discovered and resolved complex customer issues to reduce negative impact to business outcomes.
  • Conducted training and mentored team members to promote productivity and commitment to friendly service.

Education

MASTER'S DEGREE - SCANDINAVIAN LANGUAGES AND LITERATURE

University of Belgrade, Belgrade, 00
10.2009

Skills

  • Digital Marketing
  • SEO Proficiency
  • Keyword Research
  • Keyword Optimization
  • Content Development
  • Content Optimization
  • Content Marketing
  • User Experience
  • Performance Monitoring
  • Google Analytics
  • Partnership Development
  • Site Maintenance
  • Competitor Analysis
  • Search engine marketing
  • Project Management
  • Content Strategy

Training

  • MANAGERS TRAINING/ CUSTOMIZED, 865 SW 78TH AVE #100, PLANTATION, FL, 2014, 2021
  • MASTERING VIRTUAL TRAINING, 3333 S. WADSWORTH BLVD., SUITE D-110, 05/01/20, 06/01/21
  • SEO SPECIALIST/ SEO AKADEMIJA, NOVI SAD
  • MOZ ACADEMY/ TECHNICAL SEO
  • BRIGHTEDGE CERTIFICATION

Languages

English
Bilingual or Proficient (C2)
Norwegian
Bilingual or Proficient (C2)
Danish
Advanced (C1)
Swedish
Upper intermediate (B2)

Activities

I actively engage in corporate SEO and AI initiatives as a proud member of the internal AI team. My commitment extends to enhancing my managerial skills, where I prioritize effective communication with stakeholders to ensure alignment and understanding throughout the organization. By integrating AI insights into our SEO strategies, I not only drive results but also position our team at the forefront of digital innovation. This approach allows me to leverage data-driven insights, making informed decisions that enhance our online presence and contribute to the overall success of our digital marketing efforts.

Literature and Script Writing

Hobby: I am fascinated by classical literature and scriptwriting, as I have a deep appreciation for well-crafted dialogue and clever screenplays. The ability to express complex emotions and ideas through words captivates me, and I find great joy in exploring the nuances of character development and storytelling. Whether it's the eloquent prose of classic novels or the sharp wit of contemporary scripts, I love immersing myself in the art of language and narrative, continually inspired by the power of good dialogue to engage and resonate with audiences.

Timeline

GLOBAL SEO SPECIALIST - IRON MOUNTAIN, INC.
12.2022 - Current
LANGUAGE DEPARTMENT MANAGER - FIRST BEAT MEDIA, INC.
07.2013 - 12.2022
SEO Analyst - MyTrendyPhone
01.2012 - 07.2013
Customer Support Manager - MyTrendyPhone
11.2009 - 01.2012
University of Belgrade - MASTER'S DEGREE, SCANDINAVIAN LANGUAGES AND LITERATURE

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Snezana S Cicmil