SOFIA ELHASSANI
Newport News,VA
Summary
Passionate Marketing Coordinator at WindsorMeade with a knack for crafting compelling digital content. Armed with a marketing degree from Old Dominion University (ODU) and specialized training in Digital Marketing from the University of Virginia (UVA), I excel in leveraging Google Ads, Analytics, and HubSpot to optimize strategies. Collaborative by nature, I thrive in dynamic environments, developing comprehensive marketing initiatives that drive brand growth.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
WindsorMeade
- Current
- Lead social media strategy and content creation, resulting in a X% increase in engagement and brand visibility
- Manage administrative tasks while coordinating marketing efforts to ensure seamless execution of campaigns
- Drive sales through effective communication and relationship building with prospective residents
- Conduct tours for potential residents, providing comprehensive information on community amenities and services
- Compile and analyze occupancy data to generate reports, facilitating strategic decision-making
- Plan and execute community events to enhance resident engagement and foster a sense of community.
Event Coordinating/Planning Roles
PEARL LEGACIES
01.2018 - 01.2021
- Administration, Market Research, Opportunity Identification, Document Management, Event Coordination, Business Growth, Staff Training, Content Development, Branding, Problem-Solving
OWNER AGENT
TRANSAMERICA
01.2015 - 01.2021
- Operate with a strong and ongoing focus on life insurance and annuities, asset management, debt reduction, and financial education
- Effectively administer and execute a wide range of administrative duties and tasks over the course of my operations
- Carry out the development, updating, and maintenance of records, as well as administering policy renewals, cancellations, and claims
- Serve in an integral role by organizing and facilitating interviews, orientation, and onboarding sessions with new agents to further their development
- Provide in-depth assistance and support in organizing and coordinating team parties, seminars, and conferences
- Act as a representative of the company by attending and participating in various international conferences.
STORE MANAGER
EXPRESS
01.2015 - 01.2017
- Orchestrated all elements of the recruitment, training, and coaching of staff to further their growth and development
- Provided supervision and leadership to staff across all activities and operations while evaluating and appraising their performance
- Charged with administering and allocating budgets in an efficient and effective manner to allow for success
- Oversaw the development and maintenance of statistical and financial records and documents as part of assigned duties
- Dealt with and resolved a wide variety of customer issues, problems, and complaints in a timely manner to maximize satisfaction
- Conducted inventory and pricing control and management to maximize profitability and meet all sales targets.
Education
BACHELOR OF SCIENCE (B.SC.) IN FASHION MERCHANDISING -
Old Dominion University
Norfolk, Virginia12.2015
Skills
Marketing
Relationship Management
Social Media
Google Analytics
SEO
Content Writing
Email blasts and newsletters
Online marketing strategies
Strategic Planning
Visual Communication
Planning and Coordinating
Content Development
Event Planning and Logistics
Customer Service
Teamwork and Collaboration
Detail Oriented
Digital Marketing
CRM Management
Certification
- Digital Marketing Certificate University of Virginia (UVA), Virginia
- Google Ads Search Certified
- Google Analytics Certified
- HubSpot Certified
Affiliations
- President of the French Club
- Secretary of the Japanese Club
- Moms & Networking (M&N)
- ODU Young Alumni Association
Languages
Arabic
Professional Working
Timeline
Event Coordinating/Planning Roles
PEARL LEGACIES
01.2018 - 01.2021
OWNER AGENT
TRANSAMERICA
01.2015 - 01.2021
STORE MANAGER
EXPRESS
01.2015 - 01.2017
Marketing Coordinator
WindsorMeade
- Current
BACHELOR OF SCIENCE (B.SC.) IN FASHION MERCHANDISING -
Old Dominion University