MS Office Suite
Sofia Galue
Lead Marketing Coordinator
Miami,FL
Summary
I'm a multi-cultural professional with 8+ years of experience in marketing and a bit of sales with extensive history in high luxury watch industry, within Latin America and Caribbean.
Skilled researcher and analytical problem-solver successful at enhancing marketing campaigns, as well as continuously building relationships to develop CRM strategies to improve ROI. Strong events, and media background, with high skills in visual merchandising, marketing forecast & strategy implementation.
Needless to say Im bilingual (SP & ENG), French and Brazilian Portuguese beginner.
Overview
4
4
years of post-secondary education
9
9
years of professional experience
Work History
LEAD MARKETING COORDINATOR
Audemars Piguet (Latin America) Inc
Miami, Fl
07.2018 - Current
- Media planning, budgeting, and reporting to Marketing Director during the calendar year for Mexico, Caribbean and South America.
- Boost brand awareness with target customer demographics in 360 native campaigns with regional key media partners.
- Worked with authorized retailers to deploy effective COOP media campaigns for commercial team needs & sales goals.
- Developed budget management track& reporting tools for media, and marketing goods (Retail accessories, Gifts, etc.) as well as oversee stock levels and replenishment of inventories in all warehouses.
- Develop CRM strategies for qualitative database growth of HNWI in Latin American within a wholesale presence.
- Implement proper deployment of SugarCRM platform, campaigns activations and continuous training programs for the local team.
- Planning and coordination of regional events with HQ for local HNWI (Curated art experiences, golf tournaments, Art Basel brand experiences, among others).
- Organize trainings of internal programs new comers in the marketing team for the execution of daily activities.
- Management of local vendors (logistics, production, media partners and digital agencies).
OPERATIONAL MARKETING & VISUAL MERCHANDISER
Audemars Piguet (Latin America) Inc
Miami, FL
03.2015 - 06.2018
- A&P budget planning, management, and financial reporting on a monthly basis for Mexico, Caribbean and South America.
- Responsible for forecast planning, and implementing of network’s animation tools, events & gifts > US$1.5 million.
- Manage the brand concept implementation at the POS in 93% of overall network YTD (100% in Mexico, 100% in SAM, 80% in CAR).
- Develop training tools & hosted seminars for brand image implementation in the market.
- Planning & execute high-profile tradeshows, VIP activations & COOP events in the region (SIAR, local launches, VIP dinners, among other activities/partnerships).
- Achieve brand visibility growth of +66% with the development of strategic partnerships with an average of 500% ROI in sell-out of timepieces per event (Mexicanas/Colombianas Visionarias, Travesias Exeriences in Mexico and Colombia, etc).
MARKETING & SALES COORDINATOR ROGER DUBUIS
Richemont Latin America & Caribbean LLC
Miami, FL
07.2012 - 03.2015
- Manage A&P budget for LATAM for Media, Events, Press trips & Manufacture visits for the year >US$ 400k.
- Planning, execution & report of marketing campaigns with media partners in print, digital, and native with limited budget.
- Cooordination of Marketing Plan (events, SIAR, SIHH, PR, Organization of CEO Visits).
- Visual merchandising yearly forecast & distribution for 100% implementation of new SiS, CAPEX budget, and animation of the network.
- Wholesale inquiries, logistics coordination, and delivery follow up with POS meeting 120% sales target.
- Assisted Brand Manager in weekly and monthly reports, Business Plan Presentation, and world meeting.
Education
B.S - Mass Communication, Public Relations and Advertising
RAFAEL BELLOSO CHACÍN UNIVERSITY
01.2007 - 01.2011
Skills
Client Relationship Management
Software
SugarCRM
M3-infor
AdFlow
SharePoint
AWS
Adobe (InDesign, Photoshop)
Google Analytics
Timeline
LEAD MARKETING COORDINATOR
Audemars Piguet (Latin America) Inc
07.2018 - Current
OPERATIONAL MARKETING & VISUAL MERCHANDISER
Audemars Piguet (Latin America) Inc
03.2015 - 06.2018
MARKETING & SALES COORDINATOR ROGER DUBUIS
Richemont Latin America & Caribbean LLC
07.2012 - 03.2015
B.S - Mass Communication, Public Relations and Advertising
RAFAEL BELLOSO CHACÍN UNIVERSITY
01.2007 - 01.2011
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