Sofia Miron
Jersey City,NJ
Summary
Fashion Marketing student earning a BBA at Parsons School of Design with a focus on merging creativity with strategic business practices. Skilled in market research, social media management, and campaign development through teachings by fashion industry professionals. With a solid foundation in marketing principles and a thorough understanding of emerging trends, my strengths are found in innovative approaches to brand promotion and consumer engagement.
Overview
10
10
years of professional experience
Work History
Restaurant Hostess
Vic's
08.2023 - Current
- Greet customers at entrance and direct them to assigned tables
- Maintaining and logging updates to the Resy system on the dining progress of each table
- Demonstrating strong problem solving acumen throughout service
- Display strong verbal, written and interpersonal communication
- Coordinating new and existing reservations and assisting with other requests
- Managing coat and bag check
- Handle incoming phone calls and text messages
- Receive outgoing orders and distribute to delivery drivers
- Efficiency in prioritizing and balancing tasks and customer needs
- Communicate and work effectively with kitchen, bar, service and management teams.
Fashion Marketing Internship
AYAMA Studio
10.2023 - 12.2023
- Designed press/media kits for the brand
- Created and maintained updated rolodex of buyers and stylists
- Produced and maintained updated line sheets
- Assisted with social media management and content creation
- Wrote product descriptions for e-commerce
- Contributed to development of marketing strategies for brand promotion
- Followed and developed project timelines
- Supported design and sales teams with daily tasks and projects.
Pet Care Services
04.2014 - 08.2023
- Primary pet sitting services in the Newport, Jersey City area
- Provided care such as sitting, walking and vet appointments for 200+ pets
- Handled customer service needs
- Marketing and promotion of services
- Business and employee management.
Celebrity Personal Assistant
K.O.M Enterprises Inc.
09.2021 - 02.2022
- Assisted with and created business/personal itineraries
- Provided fashion advice, styling and personal shopping
- Communicated updates with team
- Prepared outgoing correspondence including dictation for emails and letters
- Managed contact lists, call logs and tasks
- Time managed tasks for self and others
- Maintained and assisted with daily schedules, travel arrangements, appointments and reservations
- Assisted with unanticipated projects, errands and requests
- Served as executive assistant in photoshoot
- Supplied receipts for purchases, maintained petty cash and expenses sheet for accounting
- Assisted with owner's project obligations, directed requests to appropriate professionals
- Maintained project list, ensured communications of deadlines were clear, followed up to execution
- Demonstrated responsibility for process control and operated with integrity
- Drove business relationships with a culture of trust for all collaborations
- Practiced discretion of owner's privacy and confidentiality at all times.
Education
Parsons at The New School
New York, NYParsons Paris Fashion Business Program
06.2022
Skills
- Microsoft Office
- MacOSX
- Social media curation
- Photo editing
- Video editing
- Outlook
- Acrobat
- Photoshop
- InDesign
- Illustrator
- Painting
- Writing
- Intermediate sewing
- Typography
- Digital design
- Personal shopping
- Basic guitar
Key Academic Projects
Vans Rebrand — Marketing, PR & Branding
- Logo, store, website and app redesign
- Established high end winter sport line
AKNVAS Public Relations Campaign — Fashion Public Relations
- Designed PR boxes and created PR lists
- Identified brand KPIs
- Established timeline for campaign goals to be reached
Fast Fashion Sustainability Research & Report — Senior Capstone
- Designed compendium telling the story of the research lifespan and solutions to the problem areas discovered
- Conducted research interviews with variety of subjects such as fashion industry professionals and average consumers
- Presented weekly findings through well designed decks and worked with feedback received
Cup Noodles Packaging Rebrand — Product, Promotion & Packaging
- Redesigned product packaging using Photoshop according to market research results
- Coordinated pop up promotional experience in support of rebrand
- Designed merchandise such as T-shirts, earbud cases and tote bags sold at pop up
Cheerios Rebrand — Contemporary Advertising and Its Cultural Presence
- Appointed celebrity ambassador to best represent the brand
- Developed advertisement campaign featuring new celebrity ambassador
- Conducted market research for rebranding of products
Entrepreneurial Fashion Business Development — Fashion Business & Entrepreneurship
- Developed entrepreneurial business idea
- Completed business plan covering financial investments, legal requirements and market research
Leadership Experience
- Assisted in play production as part of school Drama Club
- Sang and was an active member of school A Capella Club
- Attended sewing and design classes
- Attended voice lessons
- Attended guitar lessons
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
French
Limited Working
Portuguese
Limited Working
Italian
Limited Working
Latin
Limited Working
Timeline
Fashion Marketing Internship
AYAMA Studio
10.2023 - 12.2023
Restaurant Hostess
Vic's
08.2023 - Current
Celebrity Personal Assistant
K.O.M Enterprises Inc.
09.2021 - 02.2022
Pet Care Services
04.2014 - 08.2023
Parsons at The New School
Parsons Paris Fashion Business Program