Sofia Rodriguez
Winter Park
Summary
Dynamic marketing and community engagement professional with proven success at Hili Fitness. Expert in social media marketing and event planning, driving member retention and brand visibility. Adept at fostering team collaboration and building client relationships, resulting in increased memberships and successful community outreach initiatives. Passionate about enhancing customer experiences and brand development.
Overview
5
5
years of professional experience
Work History
Front Desk & Marketing/Community Engagement Assistant
Hili Fitness
Winter Park
01.2021 - Current
- Company Overview: Family Business
- Manage daily front desk operations, including scheduling, member check-ins, and client communications across multiple studio locations.
- Led marketing initiatives including social media campaigns, and community outreach to drive engagement and increase memberships.
- Organized and executed events for diverse community groups, enhancing brand presence and member retention.
- Assisted in brand development through the design and promotion of studio apparel and fitness accessories (clothing and socks line).
- Conducted sales outreach calls, built client relationships, and secured new business opportunities.
- Collaborated with studio managers and owners on opening new locations, coordinating logistics, and developing communication strategies.
- Fostered team communication across all studio locations to maintain a consistent and high-quality member experience.
- Family Business
Education
Bachelor of Arts - Business Management - Concentration: Family Business and Entrepreneurship
Rollins College
Winter Park, FL05.2026
Skills
- Microsoft Office Suite
- Social Media Marketing
- Event Planning
- Customer Service
- Sales
- Community Engagement
- Leadership
- Team Collaboration
- Project management
- Customer service
- Social media marketing
- Event planning
- Community outreach
- Team collaboration
Accomplishments
- Strong academic record with 3.7 GPA at Rollins College
- Key contributor in expanding Hili Fitness' community presence and branded apparel line
- Leadership experience in event planning, sales outreach, and business development within family-owned business
Languages
English
Native/ Bilingual
Spanish
Professional
Timeline
Front Desk & Marketing/Community Engagement Assistant
Hili Fitness
01.2021 - Current
Bachelor of Arts - Business Management - Concentration: Family Business and Entrepreneurship
Rollins College
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