Sohrob Haajizadeh
Summary
A results-driven professional with a strong background in driving sales within large enterprise settings. Demonstrated success at Lumen Technologies, generating over $65M in new revenue and leading teams to reduce client escalations by 30%. Specializes in strategic account management and consultative selling, with a focus on building strong relationships with C-suite executives. Utilizes Salesforce CRM for data-driven decision-making. Known for exceptional negotiation skills and deal-closing abilities, consistently exceeding sales quotas with an impressive 331% achievement in FY24.
Overview
12
12
years of professional experience
Work History
Account Director - Large Enterprise (Hyperscale)
Lumen Technologies
10.2021 - Current
- Exceeded assigned sales quota by utilizing comprehensive account-based product marketing strategies while thriving in a dynamic environment
- Quota results: FY22 (123%), FY23 (146%) and FY24 (331%)
- Unlocked $39.51M in new revenue through data analysis by leveraging a deep understanding of partner economics and emerging market trends to identify untapped opportunities within Google and Amazon
- Cultivated trusted advisor relationships, generating a $5.6M pipeline in SaaS by designing, storytelling, and implementing tailored solutions that aligned with executive goals and drove business transformation
- Led virtual and matrixed teams to reduce client escalations by 30% and mitigate churn, promoting an outstanding customer experience through proactive problem-solving and team collaboration
- Successfully negotiated multi-million-dollar contracts, collaborated with regional and global teams to provide expertise, and project-managed the successful rollout, activation, and support of go-to-market strategies
Sr Account Executive - Large Enterprise
Zayo Group
03.2018 - 10.2021
- Led cross-functional teams to create and deliver customized AI, Data, SaaS and Cloud solutions, resulting in significant revenue growth, and earned President's Club recognition for exceptional performance
- Surpassed 200% of sales quota by analyzing data and customer needs, negotiating multi-million-dollar deals, and driving $10M+ in revenue while strengthening long-term relationships with Google, Cisco and Uber
- Developed strong relationships with key decision-makers and executives, delivering tailored solutions aligned with customer needs and challenges, resulting in high customer satisfaction, as evidenced by 9.5+ NPS scores
- Created the first dedicated prospecting sales team of 8, establishing best practices that were adopted across the organization, reducing onboarding time by 50%, and accelerating pipeline development by 40%
Sr Account Executive, Channel Sales
Cali Bamboo
03.2017 - 03.2018
- Established and executed successful channel strategies, collaborated with internal and external stakeholders to drive partner performance, surpassed revenue targets by 45% and reduced the sales cycle by 50% to 3 weeks
Sr Account Manager
State Farm
11.2013 - 09.2016
- Built relationships and delivered customized solutions with integrity, routinely exceeding client expectations
- Increased client retention by 40%, exceeded financial targets, and ranked among the top 3 sellers in the state
Agent
Farmers Insurance
09.2012 - 11.2013
- Exceeded sales targets by 30% through consistent prospecting and client relationship building
- Streamlined processes, reduced sales cycle by 15%, and facilitated the sale of established book of business
Education
Master of Business Administration -
University of Southern California
05.2023
Bachelor of Arts - Economics; Emphasis: International
University of Colorado
05.2012
Skills
- Consultative Sales Expertise
- Negotiation & Deal Closing
- Executive Relationship Management
- Value-Based Selling
- Account Strategy Development
- Challenger Sales Methodology
- Enterprise SaaS & Technology Sales
- Cross-Functional Collaboration
- Account Relationship Management
- Salesforce CRM & Data-Driven Decision Making
- CRM Proficiency
- Effective Communication
Languages
English
Native or Bilingual
Spanish
Limited Working
Persian
Native or Bilingual
French
Elementary
Timeline
Account Director - Large Enterprise (Hyperscale)
Lumen Technologies
10.2021 - Current
Sr Account Executive - Large Enterprise
Zayo Group
03.2018 - 10.2021
Sr Account Executive, Channel Sales
Cali Bamboo
03.2017 - 03.2018
Sr Account Manager
State Farm
11.2013 - 09.2016
Agent
Farmers Insurance
09.2012 - 11.2013
Bachelor of Arts - Economics; Emphasis: International
University of Colorado
Master of Business Administration -
University of Southern California
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