Hi, I’m
Soncy Chin
Summary
Experienced Sales Manager specializing in Wine, Spirits, and Non-Alcohol brand building within On Premise Chains and Independent Retail. Beverage industry enthusiast excelling in analysis, relationship building, and fostering business growth and retention.
Overview
16
years of professional experience
4
Certificates
Work History
Regional Accounts Texas, RNDCAustin, Texas
Account Manager
07.2022 - Current
Job overview
- Expanded RNDC's presence in high visibility, Austin-based, Fine Wine and Spirits forward On-Premise Chains, spanning Texas and Nationwide locations
- Fostered growth via tailored, priority programs in collaboration with suppliers, and cultivated key relationships with decision makers by becoming integral to their business
- Collaborated with suppliers to create distinctive educational experiences for On-Premise Chains and established training programs as necessary
- Texas Wine - Dollar Sales +64% and Case Sales +23%
- Texas Spirits - Case Sales by +25%
The Estates Group, RNDCCentral Texas
Fine Wine Specialist
07.2021 - 07.2022
Job overview
- Secured high-value accounts through consultative selling,
effective customer solutions and promoting compelling
business opportunities - Responsible for client portfolio worth $5 million On Premise
and Hybrid Accounts
DAOU Family EstatesSouth/West Texas
Field Sales Manager
09.2019 - 06.2021
Job overview
- Street level sales in South/West Texas
- Increased Growth in region each year 2020- 150%, 2021-
105% - Performed Wine Dinners, Consumer Events, Distributor
Management, Market Work, Key Account Relationship
ownership, Incentive Development - Established a "Go to" Supplier Relationship with RNDC
Favorite BrandsCentral Texas
Sales Manager (Division Mgr/Regional Sales Dir)
05.2017 - 09.2019
Job overview
- Led team of 2 Regional Sales Managers, 24 Sales Representatives, and 1 Spirits Chain Account Manager, delivering 91% growth
- Built statewide processes, protocols, and best practices
- Consulted on new brand development, providing guidance on sales team engagement, goal setting, and market exposure strategies
Fine Wine Platinum Division, RNDCAustin, Texas
Key Account Manager
10.2015 - 05.2017
Job overview
- Secured High-Value, High-Profit Customer relationships for RNDC
- Increased Market Share in On Premise and Independent Retail Fine Wine segments
- Assisted in development of newly designed Platinum Division Team
D&E Fine Wine Group, Glazer's WholesaleCentral Texas
Regional Account Fine Wine Sales Specialist
09.2014 - 10.2015
Job overview
- Built and maintained relationships with top On Premise Regional Accounts and Fine Wine Independent Retailers in South Texas
- Build Standard Operation Procedures for Regional Account Fine Wine Sales Specialist Program
Glazer's WholesaleAustin & Houston , Texas
Many Roles
07.2007 - 07.2014
Job overview
- Key Account Manager - Wine and Spirits
- D&E Sales Representative
- Premier Division Combo Sales Representative
Education
University of Houston- Hilton CollegeHouston, TX
Bachelor of Science from Hospitality & Restaurant Management
2005.01 - 2007.08 (2 education.years_Label & 7 education.months_Label)
Galveston Community College - Culinary AcademyGalveston, TX
Associate of Applied Science from Culinary Arts
2002.08 - 2004.12 (2 education.years_Label & 4 education.months_Label)
Certification
Certified Specialist in Sherry
Additional Information
Customer, Supplier, and Distributor References are available upon request
Timeline
Account Manager
Regional Accounts Texas, RNDC
07.2022 - Current
Fine Wine Specialist
The Estates Group, RNDC
07.2021 - 07.2022
Field Sales Manager
DAOU Family Estates
09.2019 - 06.2021
Sales Manager (Division Mgr/Regional Sales Dir)
Favorite Brands
05.2017 - 09.2019
Key Account Manager
Fine Wine Platinum Division, RNDC
10.2015 - 05.2017
Regional Account Fine Wine Sales Specialist
D&E Fine Wine Group, Glazer's Wholesale
09.2014 - 10.2015
Many Roles
Glazer's Wholesale
07.2007 - 07.2014
University of Houston- Hilton College
Bachelor of Science from Hospitality & Restaurant Management
2005.01 - 2007.08 (2 education.years_Label & 7 education.months_Label)
Galveston Community College - Culinary Academy
Associate of Applied Science from Culinary Arts
2002.08 - 2004.12 (2 education.years_Label & 4 education.months_Label)
Affiliations
- Wine & Food Foundation - Board Member, Executive Committee Officer- Secretary
- Lift Collective Conference- Panelist
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