Summary
Overview
Work History
Education
Skills
Languages & Technical Skills
Timeline
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Sonia G. Cittadino

Fairport,USA

Summary

Results-driven Regional Manager with 20+ years of leadership experience, specializing in travel, membership sales, customer retention, and operational excellence. Proven ability to drive revenue growth, exceed performance metrics, and cultivate high-performing teams. Adept at optimizing profit & loss (P&L) strategy, membership development, and strategic sales execution. Recognized for delivering exceptional customer service, fostering lasting relationships, and ensuring operational efficiency.

Overview

2026
2026
years of professional experience

Work History

Regional Manager

AAA
06.2024 - Current
  • Consistently exceeded Travel, Insurance and Membership sales targets, driving substantial revenue growth
  • Over 20 years of experience as a travel agent, including expertise as a Group Travel Experience Designer specializing in product development and operations. Managed travel arrangements as a Group Specialist for diverse group sizes and served as a Group Tour Escort for groups ranging from 50 to 750 passengers, ensuring seamless coordination and exceptional travel experiences
  • Seven years of proven success in membership sales and operations, consistently exceeding membership goals year-over-year to maintain AAA accreditation and drive growth while optimizing member satisfaction
  • Developed and executed strategic initiatives to enhance membership acquisition and retention
  • Led a team of 22 employees, providing training, coaching, and performance evaluations
  • Oversaw profit & loss (P&L) accountability, ensuring financial sustainability and goal achievement
  • Implemented customer-centric solutions, fostering high satisfaction rates and long-term loyalty
  • Managed corporate acquisitions, promotions, and local marketing efforts
  • Optimized operational processes, ensuring compliance with industry regulations and best practices
  • Coordinated and executed vendor events, consistently achieving outstanding return on investment

Senior Sales , Operations & Membership Manager

AAA Western and Central New York
11.2018 - 06.2024
  • Spearheaded membership development initiatives, increasing customer retention
  • Directed sales strategy execution, consistently surpassing KPI benchmarks
  • Led employee hiring, training, and development, strengthening team efficiency
  • Managed vendor relations, corporate accounts, and client negotiations
  • Conducted data analysis for sales performance tracking, optimizing key business strategies

Branch Manager

Liberty Travel

Education

Monroe Community College
Rochester, NY

Skills

  • Strategic Leadership & Team Management – Motivating teams to exceed membership and sales targets
  • Membership & Sales Growth – Executing successful sales strategies, ensuring high retention rates
  • Customer Engagement & Satisfaction – Driving loyalty initiatives while resolving concerns effectively
  • Financial & P&L Oversight – Budgeting, revenue forecasting, and financial management
  • Operational Efficiency – Optimizing workflows and ensuring compliance with AAA industry standards
  • Marketing & Business Development – Leading promotions and corporate acquisitions to expand market presence
  • Training & Employee Development – Building high-performance teams through effective coaching and mentorship
  • CRM & Data Analytics – Utilizing analytics for membership tracking and sales options
  • Demonstrated proficiency in Salesforce, Microsoft 365 Suite, Power BI, Qualtrics, and QuickBooks, leveraging these tools to optimize processes, drive insights, and support business operations effectively

Languages & Technical Skills

Languages: Fluent in Italian | Conversational Spanish

Timeline

Regional Manager

AAA
06.2024 - Current

Senior Sales , Operations & Membership Manager

AAA Western and Central New York
11.2018 - 06.2024

Branch Manager

Liberty Travel

Monroe Community College
Sonia G. Cittadino