Sonja Schabel
Alexandria,MN
Summary
Marketing professional with experience at Alexandria Industries, supporting integrated marketing campaigns, event-based initiatives, and performance analysis. Skilled in content creation, brand consistency, and professional written and verbal communication with internal teams and external audiences. Proficient in Microsoft Excel and presentation development to track metrics and summarize results. Known for adaptability, attention to detail, and collaboration in fast-paced environments. Along with receiving a Bachelor in Business Administration in Marketing, I will be receiving a certificate in Strategic Communication, Advertising & Public Relations.
Overview
3
3
years of professional experience
4
4
Certifications
Work History
Marketing and Sales Intern
Alexandria Industries
Alexandria, Minnesota
05.2025 - Current
- Delivered customer-focused support while building a strong knowledge of company products and services.
- Edited and prepared presentations and marketing materials to support sales and brand initiatives.
- Created analytical reports tracking goals, performance metrics, and customer feedback to support data-driven decisions.
- Wrote professional internal and external communications, including emails to customers, employees, and stakeholders.
- Executed internal and external marketing campaigns using social media, digital signage, flyers, and promotional materials.
- Conducted research on industry and market trends to inform marketing strategy and organizational growth.
- Facilitated meetings with customers and partner organizations, supporting clear communication and relationship-building.
- Maintained accurate data entry and database records, with strong attention to detail.
- Monitored competitor activity and market shifts to support brand relevance and positioning.
- Contributed creative ideas to support marketing initiatives and organizational growth.
- Increased engagement and growth across social media platforms through strategic content and audience interaction.
- Captured photo and video content using company equipment across multiple areas of the business.
- Trained new employees on company policies, customer service standards, and marketing best practices.
Bartender
Lakeside
Glenwood, MN
06.2023 - 08.2025
- Delivered high-quality customer service while building strong relationships with guests and team members.
- Managed high-volume service efficiently, multitasking in fast-paced environments, while maintaining professionalism.
- Accurately handled cash, POS transactions, and daily register opening and closing.
- Maintained a clean, organized bar area by completing sanitation and restocking duties throughout each shift.
- Resolved customer concerns promptly and courteously, using strong problem-solving skills.
- Adhered to alcohol awareness guidelines, and all state and company serving regulations.
- Collaborated closely with the wait staff and management to ensure smooth service during peak hours.
- Trained and mentored new staff on bartending techniques, cash handling, and operational procedures.
- Monitored inventory levels, and supported stocking for peak business hours.
Education
BBA - Marketing
University of North Dakota
Grand Forks, ND05-2026
Skills
- Marketing campaign execution and reporting
- Brand standards and signage management
- Microsoft Excel, PowerPoint, and Outlook
- Integrated marketing support
- Content creation and proofreading
- Marketing metrics analysis and review
- Cross-functional collaboration and communication
- Trend research and competitive monitoring
- Clear, timely communication in fast-paced environments
Certification
Digital Marketing Certificate, HubSpot Academy, 2025
Accomplishments
Honors Society, University of North Dakota 2022-2026
Affiliations
Marketing Volunteer, Fishing for the Cure-Alexandria Industries, 2025-Current
Timeline
Marketing and Sales Intern
Alexandria Industries
05.2025 - Current
Bartender
Lakeside
06.2023 - 08.2025
BBA - Marketing
University of North Dakota