Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Sonya Alzayaady

Princeton

Summary

I am a highly motivated Sales Manager that leads by example. I have over 25 years of customer service and sales history. Entrepreneurial spirit with a record of achievement and demonstrated success driving high dollar sales growth while providing exceptional sales leadership in a highly competitive market. Adept at driving growth of store revenues and improving sales team performance. Exceptional mentor and coach. Outstanding at resolving customer service issues and producing results out of problematic circumstances while maintaining customer loyalty. Forgoing strong working relationships with all levels of upper management.

Overview

25
25
years of professional experience

Work History

Remodeling Consultant

Power Home Remodeling
06.2022 - 03.2025
  • Prepared accurate estimates for clients by carefully analyzing the scope of work and project specifics.
  • Delivery of interactive sales presentations on eco-friendly, green products and services to customers
  • Participation in ongoing sales training and coaching camps on a weekly basis


Design Consultant

Galaxy Draperies
07.2020 - 02.2022
  • Established strong relationships with clients by maintaining open lines of communication throughout the entire design process.
  • Developed innovative design concepts to meet clients'' unique needs and preferences.
  • Managed multiple concurrent projects while meeting strict deadlines
  • Managed multiple concurrent projects while meeting strict deadlines and maintaining attention to detail.
  • Delivered engaging presentations that showcased creative concepts while effectively communicating benefits to clients

Field Sales Manager

Springs Window Fashions
10.2016 - 05.2020
  • Company Overview: SWF culture belief is BEX (Best Experience)
  • Spent 70% of my time in stores training and selling the retail store associates on the brand
  • Training on product features, selling points, selling methods and techniques
  • Advising how to properly merchandise SWF products
  • Teaching correct ordering procedures
  • Preparing for and training store/franchise reps on upcoming promotions
  • Solving customer complaints and delighting customers with your solutions
  • Foster BEX for store associates and their peers
  • Work with Springs National Account Managers to plan and coordinate training events, new store openings, sales promotions, assortment changes, display changes, etc
  • Conducted product knowledge and selling classes of up to 50+ people in many of these types of events
  • SWF culture belief is BEX (Best Experience)
  • Constant in top 3 sales rank with the District month after month
  • Achieved top sells within the entire company in new product roll out 2019
  • Set higher expectations and instituted individual team member accountability resulting in 20% increase over sales plan for second fiscal year comp

Manager for Hardlines

Sears Holdings Corporation
01.2016 - 10.2016
  • Company Overview: Sears culture is to thrive, grow and succeed, while focusing on achieving four Key Results
  • Promoted to Assistant Store Manager, Hardlines within one year of proving sales growth and leadership in Softline
  • Hardlines Manager responsible for the Home Appliance, Home Electronics, Home Goods Mattresses, Home Improvement and Lawn/Garden/Fitness departments and is primarily accountable for performance with customers, associates, sales and profitability, while supporting consultative selling process
  • Accountable to manage, lead and coach consultative sales associates to maximize customer's shopping experience by delivering merchandise in stock experience and a well-planned, executed monthly store planning
  • Sears culture is to thrive, grow and succeed, while focusing on achieving four Key Results

Manager for Softline

Sears Holdings Corporation
10.2014 - 01.2016
  • Assistant Store Manager, Softline is responsible for managing merchandise and customer assistant activities
  • Responsibility for replenishment and sales floor readiness of all Softline departments
  • Also accountable for customer satisfaction and associate morale and productivity
  • Coach, develop strong and effective lead associates in the departments, develop a diverse, high performing team
  • Take action as needed to ensure that all associates fully contribute to the store efforts
  • Take ownership for full implementation of corporate programs and initiatives on merchandising, payroll management, productivity and associate morale

Manager

Alfred Angelo Bridal Company
02.2008 - 05.2014
  • Company Overview: Alfred Angelo has been one of the world’s leading makers of wedding gowns and bridesmaids’ dresses for over 75 years
  • Oversee that all aspects of corporate standards are met daily through effective and consistent follow-up with Store Managers via conference calls and district sales meetings
  • Hold all employees accountable for attaining, maintaining and surpassing the two vital categories of sales goals
  • Forecasting for payroll implementing creative strategies to further increase customer traffic (i.e., conventions, fashion shows, trade shows)
  • Ensure that quality customer relationship and event management is ongoing
  • Quarterly inventory, provide team training, coaching and mentoring
  • Accept responsibilities of District Manager when needed
  • Ongoing recruitment of quality candidates for district was a must
  • I have exceptional communication skills
  • Alfred Angelo has been one of the world’s leading makers of wedding gowns and bridesmaids’ dresses for over 75 years
  • Instrumental in hiring and training entire staff of new store
  • Opening New store and taking it to # 1 in my District
  • Set higher expectations and instituted individual team member accountability resulting in 35% increase over sales plan for second fiscal year comp
  • Store is in top 5 for the entire company and one of the 5 stores to reach one million and over in sales

Account Executive

Provident Bank Mortgage
01.2006 - 02.2008
  • Company Overview: Chartered in 1956, Provident Bank is the largest independent community bank in Riverside County
  • Successfully marketed for new broker relationships as well as develop existing broker relationships and increase closed loan production via quality sales calls and branch visits
  • Gained approval for 500 quality broker relationships
  • Conducted quality sales calls with prospective and existing clients including information gathering, product matching and policy education
  • Work with management and staff to develop professional, respectful relationships between mortgage brokers and internal staff
  • Actively maintain personal pipeline
  • Work with management to actively project closed loan volume and consistently meet funding goals
  • Chartered in 1956, Provident Bank is the largest independent community bank in Riverside County
  • Successfully generated registrations which resulted in closed volumes that represents pull through of 75% or higher
  • Consistently exceeded company standards funding a minimum of 8 to 12 in closed loan production on a monthly basis

Branch Manager / Licensed Mortgage Consultant

American Financial Group
04.2000 - 01.2006
  • Primary mission was to serve customers looking to purchase or refinance residential real estate within the state of California
  • Lead branch team to meet and exceed overall sales, services and operational targets
  • Manage branch activities by performing the following duties personally or through subordinate supervisors and employees
  • Motivate employees by incorporating the company’s vision and the branch goals into daily communications and by recognizing and rewarding staff for their contributions
  • Plan, coordinate and monitor the overall activities and operations of the branch, including tracking and monitoring sales, customer service, and performance against established plans and objectives
  • Schedule and conduct training on new branch initiatives, marketing, compliance, new products, and policy and procedure changes
  • Supervise and observe employees in action; provide both formal and informal coaching on an ongoing and consistent basis
  • Develop branch annual business plan with Regional Manager to ensure maximum profitability and effectiveness
  • Assessed Prefunding needs, implemented databases, created policies and operating processes to tighten audit standards and enhance efficiencies
  • Successfully diminished the excessively high turnover rate

Education

Associate of Arts Degree -

Riverside Community College
Riverside, CA

Certified in Massage Therapy -

Bryman Career College
Upland, CA

Skills

  • Commitment to results
  • Customer engagement strategies
  • Effective time management
  • Effective problem-solving for customer
  • Sustainable energy practices
  • Proficient in hand tools
  • Energy-efficient window replacement
  • Ventilation system assessment
  • Customer relations
  • Analytical thinking
  • Attentive listening skills
  • Client engagement

Languages

English

Timeline

Remodeling Consultant

Power Home Remodeling
06.2022 - 03.2025

Design Consultant

Galaxy Draperies
07.2020 - 02.2022

Field Sales Manager

Springs Window Fashions
10.2016 - 05.2020

Manager for Hardlines

Sears Holdings Corporation
01.2016 - 10.2016

Manager for Softline

Sears Holdings Corporation
10.2014 - 01.2016

Manager

Alfred Angelo Bridal Company
02.2008 - 05.2014

Account Executive

Provident Bank Mortgage
01.2006 - 02.2008

Branch Manager / Licensed Mortgage Consultant

American Financial Group
04.2000 - 01.2006

Certified in Massage Therapy -

Bryman Career College

Associate of Arts Degree -

Riverside Community College

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Sonya Alzayaady