Sophia Joy
New York,NY
Summary
Marketing professional with experience supporting global luxury brands including LVMH and Christian Louboutin. Skilled in social media strategy, influencer partnerships, and cross-functional coordination. Passionate about the fragrance and beauty industry.
Overview
5
5
years of professional experience
Work History
Client Advisor
Parfums Christian Dior
New York, New York
10.2025 - 02.2026
- Current Curated fragrance, skincare, and makeup experiences through expert client consultation, translating Dior Beauty storytelling into personalized
- Generated $85K+ in sales over 4 months through high-touch client service, and built VIP client loyalty through personalized services including custom engraving and gifting
- Achieved highest sales performance by specializing in client retention and tailoring recommendations based on analysis of evolving consumer behaviors
Social Media & Influence Project Manager
LVMH Fragrance Brands, Givenchy Beauty
New York, New York
06.2024 - 07.2025
- Led global social media strategy, influencer partnerships, and content deployment for @givenchybeauty across 8M+ followers and 12+ platforms
(Instagram, TikTok, YouTube, Snapchat, LinkedIn, WeChat, LINE), ensuring cohesive brand storytelling across international markets - Generated 11M+ total views across Instagram and TikTok in 6 months through integrated organic and paid media strategies, achieving a 74% discovery rate, while conducting competitive analysis and tracking key KPIs (engagement rate, impressions, follower growth) to deliver insights to the Global Director of Digital Marketing
- Led and developed agency collaboration content for global activations, including Paris Fashion Week, Monaco Grand Prix, Gentleman Society Parfum, Irresistible Eau de Parfum, and Le Rouge Velvet Lipstick
Specialist, Client Experience, Omnichannel Sales
Christian Louboutin
New York, New York
01.2024 - 05.2024
- Supported omnichannel client experience across the US market for fragrance, beauty, and footwear via email and phone channels, ensuring consistency
across digital and in-store touchpoints - Conducted 3,000+ expert client interactions across email and phone, strengthening retention through personalized CRM support, tailored recommendations, and VIP client engagement
- Conducted competitive and social media analysis to inform product positioning and client strategy, collaborating with e-commerce, marketing, and client services teams to optimize digital client journey and retention
Social Media Strategist, PR, Event Manager
Phenotype
New York, New York
01.2021 - 05.2023
- Scaled TikTok account (@Kasefenley) from 0 to 70K followers in 90 days across 44 videos, generating 22M+ total views and 3.2M likes through viral storytelling, hook-driven content, and trend strategy
- Converted discovery clients into product adopters, driving demand and enabling multiple sold-out events through strategic content positioning and audience engagement
- Led influencer marketing for activations, managed paid partnerships with creators, and produced NYC Fashion Week event from concept to execution, enhancing brand visibility and engagement
Education
Master's 1 - GLOBAL MARKETING & ADVERTISING COMMUNICATIONS
Institut Supérieur De Communication Et Publicité
Paris, France03-2025
Bachelor of Science - ADVERTISING & MARKETING COMMUNICATIONS
Fashion Institute of Technology
New York, NY05-2024
Skills
- Social Media Strategy and Content Creation (shooting, editing, posting)
- Influencer Sourcing and Campaign Management
- Trend Analysis and Social Listening
- Global and Local Market Communication
- Project Management and PR Gifting
- Data Analysis and Performance Tracking
- Client Relationship Management
- Vendor Sourcing
Technical
- Adobe Creative Cloud, Photoshop, CapCut
- Dash Hudson, Social Analytics Tools
- Microsoft Office Suite, Powerpoint
Custom Section 1
- Skiing
- Cooking
- Ballet
- Guerrilla Marketing within fashion and beauty
Timeline
Client Advisor
Parfums Christian Dior
10.2025 - 02.2026
Social Media & Influence Project Manager
LVMH Fragrance Brands, Givenchy Beauty
06.2024 - 07.2025
Specialist, Client Experience, Omnichannel Sales
Christian Louboutin
01.2024 - 05.2024
Social Media Strategist, PR, Event Manager
Phenotype
01.2021 - 05.2023
Master's 1 - GLOBAL MARKETING & ADVERTISING COMMUNICATIONS
Institut Supérieur De Communication Et Publicité
Bachelor of Science - ADVERTISING & MARKETING COMMUNICATIONS
Fashion Institute of Technology