Open To Work
Sophia L N Fass
Santa Barbara
Work Preference
Summary
Dynamic professional with a proven track record at Wildfox, driving a 20% sales increase through strategic operational oversight and effective team management. Skilled in project management and customer service, I excel in fostering strong client relationships and implementing innovative marketing strategies to enhance brand visibility and growth.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Bartender/Service Manager
Ask
Santa Barbara, CA
01.2016 - Current
- Followed alcohol awareness procedures for preventing excessive guest intoxication.
- Adhered to state laws regarding alcoholic beverage services and customer regulations.
- Organized bar inventory and storage procedures to keep stock within optimal levels and meet expected customer demands.
- Performed opening and closing duties, printing sales reports, setting up for incoming shift, preparing cash drawers, and taking inventory.
- Kept bar presentable and well-stocked to meet customer needs.
- Obtained cash bank and stocked service bar to prepare for operation.
- Served high customer volumes during special events, nights, and weekends.
- Handled simultaneous customer, team, and business needs while avoiding unnecessary delays or errors.
- Trained new bartenders on drink preparation, product promotion, garnish preparation, and sanitation protocol.
- Upsold menu items to customers, driving up per sale revenues and maximizing profits.
- Prepared custom drink orders by accurately measuring and mixing house ingredients.
- Kept bar stocked with liquors, juices and garnishes for drinks.
- Assisted with inventorying beverage stock and bar supplies.
- Cultivated strong relationships with repeat customers, engaging in friendly conversation and memorizing drink orders to promote loyalty.
- Regularly cleaned and sanitized bar area, beer lockers, refrigeration and storage areas.
- Applied knowledge to create innovative cocktails, enhance flavor profiles and expertly pair food and drinks.
- Practiced safe work habits, wearing protective equipment and consistently following MSDS and OSHA standards.
- Used extensive knowledge of beer, wine and spirits to make informed recommendations to customers.
- Mixed unique and interesting cocktails for customers, including bar specials.
- Upheld strict regulations for safe alcohol service and food safety.
- Payroll and HR
Group Fitness Instructor and Frony Desk Manager
Country Clubs
Los Angeles, Palm Springs, Santa Barbara/Montecito, USA
01.2016 - Current
- Instruct group classes, including: body pump, yoga, and aqua fit.
- Responsible for training, mentoring, scheduling staff, payroll.
- HR Certified.
- Educated members on proper exercise techniques and safety protocols during sessions.
- Coordinated class schedules to maximize member participation and facility usage.
- Promoted health and wellness initiatives through workshops and community events.
- Maintained clean and safe exercise environments in accordance with club standards.
- Mentored new instructors on best practices and effective teaching strategies.
- Taught high-energy, instructor-led exercise classes designed to improve cardiovascular health, muscular strength, and flexibility.
Junior Account Executive, Marketing specialist
Yelp
01.2025 - 12.2025
- Collaborated with clients to enhance marketing strategies and execute digital campaigns.
- Assisted in developing marketing materials for client presentations and promotions.
- Supported account management by coordinating project timelines across teams.
- Conducted market research to identify potential clients and industry trends.
- Monitored competitor activities to shape account strategies and approaches.
- Developed engaging content for digital campaigns, including emails, websites, and banners.
- Maintained a database of customer contacts and managed budget tracking activities.
- Provided technical software support and implementation guidance across various products.
Fitness Manager
LA Fitness
Los Angeles
08.2016 - 12.2019
- Implemented effective social media strategies facilitate new business and promote patronage in existing customers.
- Fostered positive working environment for all employees by encouraging staff members to voice opinions and concerns without fear of reprisal.
- Set clear sales goals for each employee, tracking progress and milestones and offering support and assistance.
- Demonstrated strong knowledge of all fitness equipment and explained to customers how to properly use each machine.
- Responded promptly to customer issues and resolved problems through effective communication and decision making skills.
- Supported enrollees in fitness program services by encouraging participation in Zumba, yoga and other beneficial workout classes.
- Trained newly hired employees, offering insight into job duties and providing positive feedback on work.
- Managed fitness centers, recreation facilities and aquatic programs with emphasis on safety.
- Helped clients set and achieve health and wellness goals.
- Provided individualized fitness assessments, program designs and nutrition counseling services.
- Developed and maintained positive relationships with community members, businesses and vendors to build trust and rapport.
- Conducted needs assessments or surveys to determine interest in or satisfaction with wellness and fitness programs, events or services.
- Developed and implemented comprehensive fitness and wellness programs to promote healthy lifestyles.
Marketing Manager
Content hub
Los Angeles, CA
01.2015 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Optimized email campaigns to increase open and click-through rates.
- Wrote and distributed press releases to increase brand visibility.
- Conducted market research to identify new opportunities and target markets.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Devised content strategy to effectively engage target audiences.
- Improved website visibility through development and implementation of SEO strategies.
- Created and managed social media campaigns to increase brand engagement.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Coordinated with design and media teams to develop high-quality creative assets.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
Area Manager
Wildfox
Los Angeles, USA
01.2016 - 03.2019
- Oversaw operations for multiple stores, ensuring compliance with company policies.
- Managed a team of 5 store managers and 35 sales associates; facilitated training, evaluations, and performance assessments.
- Analyzed market trends to identify growth opportunities, implementing effective visual merchandising strategies.
- Increased sales by 20% implementing goals.
- Collaborated across departments to align operational strategies, participating in recruitment for key positions and promoting loss prevention measures.
Manager
Calypso St. Barth
Montecito, USA
02.2012 - 01.2018
- Managed store operations, including opening/closing procedures, payroll, and HR responsibilities across multiple locations.
- Oversaw inventory management and established strong client relationships while embracing brand identity and values.
Education
Bachelor of Arts - Photography
Santa Barbara City College
Santa Barbara, CA01.2018
Skills
- Microsoft Office Suite
- Excel
- Photoshop
- Adobe Creative Suite
- Customer service
- Office management
- Organizational abilities
- Data entry
- Administrative support
- Marketing
- Project management
- Social media management
- Public relations
- Property Management
- Certification training
- Visual merchandising
- Time management
- Effective communication
Certification
• First Aid Certification
• Certified Fitness Instructor AFFA
• CPR Certification
• SHRM (HR) Certification
• Cybersecurity and AI Certification
• Property Management Certification
• SHRM CP Certification
Timeline
Junior Account Executive, Marketing specialist
Yelp
01.2025 - 12.2025
Fitness Manager
LA Fitness
08.2016 - 12.2019
Bartender/Service Manager
Ask
01.2016 - Current
Group Fitness Instructor and Frony Desk Manager
Country Clubs
01.2016 - Current
Area Manager
Wildfox
01.2016 - 03.2019
Marketing Manager
Content hub
01.2015 - Current
Manager
Calypso St. Barth
02.2012 - 01.2018
Bachelor of Arts - Photography
Santa Barbara City College