Overview
Work History
Education
Skills
Websites
Languages
Additional Involvement
Accomplishments
Timeline
Generic
Sophia Powell

Sophia Powell

Richardson,United States

Overview

5
5
years of professional experience

Work History

Product Marketing Specialist

ABB
Cary, North Carolina
07.2024 - Current
  • Enhanced collaboration between sales teams and factories, gathering market feedback to improve pricing strategies and business development initiatives.
  • Developed strategic market plans, conducted research and SWOT analyses, and represented ABB at industry conferences to strengthen brand positioning.
  • Created analytics tools using PowerBi to track sales performance, oversee product training, and facilitate distributor engagement through targeted learning sessions.

Commercial Strategy

ABB
Dallas, Texas
01.2024 - 07.2024
  • Transformed complex data into actionable insights using PowerBi, conducting market analysis to support sales teams and optimize growth strategies.
  • Implemented solutions to improve product placement, prospecting accuracy, and data accessibility, including integrating UL Product IQ for OEM identification.
  • Led training and engagement efforts for sales teams, driving adoption of LinkedIn Sales Navigator and revamping internal resources for streamlined strategy execution.

Inside Sales Specialist

ABB
Dallas, Texas
07.2023 - 01.2024
  • Managed high-volume order processing, liaised with sales representatives across districts, and maintained regular performance updates on key accounts.
  • Strengthened distributor and contractor relationships through bilingual engagement at industry events and educational sessions on ABB product offerings.
  • Identified and executed targeted sales campaigns, expanding market reach and driving customer acquisition efforts in the residential sector.

Graduate Sales Trainee

Lennox International
Richardson, Texas
01.2023 - 05.2023
  • Assisted in revenue growth strategies through inventory restructuring, promotional campaigns, and competitive market analysis.
  • Conducted research on customer trends and regional sales performance to optimize outreach and drive market expansion.
  • Facilitated internal events and training programs, improving team collaboration and product knowledge for sales managers.

Head of Project Delivery

STORMCON, LLC
Plano, Texas
08.2020 - 04.2022
  • Led the development of Storm Water Pollution Prevention Plans (SWPPP) for major construction projects across Texas.
  • Ensured regulatory compliance by approving project documentation and integrating key department deliverables into final reports.
  • Provided training and client education on stormwater management best practices to support environmental stewardship.

Education

B.S. - Marketing

University of Texas at Dallas
Richardson, TX
12.2023

Skills

  • Content and project management
  • Marketing analytics
  • Customer relationship management
  • Data visualization (PBI)
  • Google Ads certification
  • Microsoft Office proficiency
  • Salesforce expertise
  • SAP knowledge

Languages

Spanish
Native/ Bilingual
English
Native/ Bilingual

Additional Involvement

  • Hispanic Encompass Group, Communications Chair, 01/24, Present
  • SWE & Young Professionals, Member, 07/23, Present
  • Waseda University, Tokyo, Japan, True, 04/22, 08/22
  • Vietnamese Student Association, Sponsorship Officer/Family Leader, 08/20, 05/22

Accomplishments

  • Discovery Program Graduate

Timeline

Product Marketing Specialist

ABB
07.2024 - Current

Commercial Strategy

ABB
01.2024 - 07.2024

Inside Sales Specialist

ABB
07.2023 - 01.2024

Graduate Sales Trainee

Lennox International
01.2023 - 05.2023

Head of Project Delivery

STORMCON, LLC
08.2020 - 04.2022

B.S. - Marketing

University of Texas at Dallas

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Sophia Powell