Sophie Eaton

• U. S. Sales Director for Bicycle Parts,Accessories, & Apparel brand Distributor in North America, representing over 170 cycling brands
• $60M Annual U.S. Sales
• Manage comprehensive outside and inside sales team consisting of 28 salespeople.
• Manage customer service department of 7 team members
• Work closely with all departments, including Marketing, Product Development, Purchasing, E-Comm, National Accounts, Credit, HR, and Commercial Teams
• Ensure competitive trade terms, discounts, sell through, and marketplace for all brands by regional landscapes, focus on key brand vendors
• Lead weekly sales management and promotional meetings, driving forecasting, profitability, and market insights
• Closely monitor regional sales data and by brand or category segments
• Travel to key accounts nationally and strategic partners across U.S., developing productive and long-term relationships.
• Attend global product presentations by key brand vendors
• Maintain quarterly and annual planning and KPI's for all sales related segments of business
• Support new brand and product launches through product teams and marketing department
• Hired, trained and built high-performing team of sales representatives.
• Developed key partnerships with industry-leading organizations to strengthen professional network and expand future business opportunities.
• Boosted profits through effective supervision of entire sales department.
• Solved complex problems to increase sales effectiveness and streamline business direction.
• Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
• Researched markets and key audiences to increase profits through effective marketing and branding campaigns.
• Exceeded sales goals through effective time management and resource allocations.
• Executed strategic plans for growth and new acquisitions.
• Boosted revenue opportunities by initiating strategic sales strategies based on industry trend and competitive analysis.
• Created effective marketing campaigns to reinforce branding initiatives and maximize outreach.
• Utilized consumer trends to shape sales approaches.
• Presented multiple brands at industry trade shows and client-sponsored events.
• Updated products, service agreements and pricing to retain competitive advantage and generate new customers.
• Increased retail customer volume by 20% within first quarter.

• U.S. Sales Director for distribution of three iconic European bicycle, accessory and apparel brands being exclusively distributed in North America
• Annual sales over $18M
• Lead team of 14 outside salespeople and inside support crew of 7 individuals
• Managed all brand forecasting, reporting, and purchasing oversight, plus vendor relations
• Developed and managed all key National Accounts and E-Comm business
• Co-created and supported U.S
• Brand websites and company B2B and DTC sites
• Managed marketing and promotional relationships with vendors and publications, including trade shows.
• Senior account executive for Giant and Liv Bicycle brands
• Hired, trained and built high-performing team of sales representatives.
• Developed key partnerships with industry-leading organizations to strengthen professional network and expand future business opportunities.
• Boosted profits through effective supervision of entire sales department.
• Solved complex problems to increase sales effectiveness and streamline business direction.
• Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
• Researched markets and key audiences to increase profits through effective marketing and branding campaigns.
• Exceeded sales goals through effective time management and resource allocations.
• Executed strategic plans for growth and new acquisitions.
• Boosted revenue opportunities by initiating strategic sales strategies based on industry trend and competitive analysis.

• Built and strengthened relationships with new and existing accounts to drive revenue growth.
• Qualified leads, built relationships and executed sales strategies to drive new business.
• Executed successful sales strategies to convert leads into customers.
• Resolved issues promptly to drive satisfaction and enhance customer service.
• Collaborated with internal teams to develop account strategy.
• Managed sales cycle to maintain solid customer base.
• Strengthened customer relationships with proactive and collaborative approach to managing needs.
• Gained understanding of goals, objectives and processes to meet client business needs.
• Built and strengthened relationships with new and existing accounts to drive revenue growth
• Qualified leads, built relationships and executed sales strategies to drive new business
• Executed successful sales strategies to convert leads into customers
• Resolved issues promptly to drive satisfaction and enhance customer service
• Managed sales cycle to maintain solid customer base
• Strengthened customer relationships with proactive and collaborative approach to managing needs
• Attended networking events to build relationships and identify sales opportunities
• Cross-sold products and services to clients to secure additional business and grow revenue streams

• U.S. National Sales Manager of an apparel cycling segment for Clif Bar under the women's LUNA brand
• Launched on a national level an innovative new cycling apparel collection, developed in a few years to $4M annual sales
• Placement at REI, Athleta, Title Nine, Backcountry.com, and many other top National accounts
• Lead a sales team of 12 sales people and inside sales crew
• Maanged all National Accounts
• Developed promotional campaigns, E-Comm platforms, sales channels, IBD focus and all other sales and marketing endeavors.
• Met with customers to give sales presentations, negotiate contracts and promote services.
• Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
• Established and adjusted selling prices by monitoring costs, competition and supply and demand.
• Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
• Predicted shifts in regional and national marketplaces using current industry knowledge to stay ahead of competition.
• Drafted comprehensive sales plans and approved budget expenditures to meet project goals.
• Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
• Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
• Attended events, training seminars and manufacturer product showcases.
• Managed national sales programs, supervised [Number] sales representatives and evaluated KPIs for promotional opportunities.
• Liaised with marketing and product development departments to maintain brand consistency.
• Conferred design and production departments on customer needs and preferences to stay on top of changing demands.
• Exceeded targets by building, directing, and motivating high-performing sales team.

San Francisco Regional Sales Manager and National Account Director for major U.S. bicycle parts and accessories distributor.

• Developed strong analytical and financial skills, which helped to anticipate market and company needs.
• Monitored competitors' pricing activities to make effective decisions that would improve company revenue.
• Adjusted prices via pre-set schedules, supply management department costs and other factors on regular basis.
• Carefully monitored market trends to ascertain best pricing for company's products.
• Assessed profitability in effort to make adjustments using both company and marketplace data to develop decisive pricing.
• Created and maintained precise and accurate models, charts and reports.
• Assisted in preparation of presentations, data tables and other documents for investor meetings.
• Developed financial projections and forecasts to guide investment decisions.
• Monitored market trends and news to identify emerging opportunities.