Sophie Eaton

Work History

HLC Bike

Lexington, SC

02.2022 - Current

Manage all sales perspectives to direct future business growth objectives for $60M U.S. division of a bicycle and parts distributor of over 180 premium cycling brands
Hired and trained talented employees to build valuable, skilled sales team.
Coordinated action plans for sales team to penetrate new markets by creation of new sales regions
Coached and mentored team members to build sales and negotiation skills.
Developed strategies to position business that shape and capitalize on emerging customer and market needs.
Tracked monthly sales to generate reports for business development planning.
Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
Reduced process gaps by hiring, supervising and coaching employees on sales strategies and protocols, optimizing performance, growth and profitability.
Achieved company growth and brand development through market expansion and sales.
Delivered sales presentations focused on offerings and unique advantages over competitors.
Analyzed business and sales targets using critical problem-solving skills in ever evolving and changing market

Velo Star

Carlstadt, NJ

06.2019 - 01.2022

Managed and oversaw all aspects of growing North American sales of three iconic European cycling bike brands, including Cinelli, Wilier-Triestina, and Bombtrack Bicycles.
Hired and trained talented employees to build valuable, skilled sales team.
Coordinated action plans for sales team to penetrate new markets and build to annual sales volume of $15M
Coached and mentored team members to build sales and negotiation skills.
Strengthened revenue opportunities by developing tailor-made sales strategies based on industry trend and competitor analysis.
Presented sales proposals to prospective customers to build new opportunities.
Maintained professional network of potential clients and business opportunities.
Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
Achieved company growth and brand development through market expansion and sales.
Delivered sales presentations focused on offerings and unique advantages over competitors.
Created and maintained sales environment to support business objectives.
Researched and communicated competitive activity to influence marketing plans and sales tactics.
Researched and capitalized on emerging opportunities to build business and expand customer base.

Giant & Liv Bicycles

San Francisco Bay Area, CA

06.2011 - 07.2019

Regional sales manager for the largest bicycle manufacturer in the world in a key demographic U.S. sales territory
Prepared sales presentations or proposals to explain product specifications or applications.
Attended various networking events to identify sales opportunities and build relationships at major tech campuses such as Facebook, Google, Apple, and Adobe.
Increased profitability within accounts by cross-selling additional products.
Created new revenue streams by increasing market coverage while driving company profits.
Revived dormant accounts by re-establishing relationships with key decision-makers.
Analyzed market and contact information to compile data for current and potential customers.
Studied and researched competitive landscape and emerging technologies to position brand in marketplace.
Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
Increased profitability and revenue by generating $10M in sales.

Clif Bar

Emeryville, CA

02.2007 - 04.2011

Developed and launched a new women's specific cycling apparel brand under the LUNA Sport brand name, involved from initial inception of product line to all aspects of sales growth and management.
Prepared monthly, quarterly and annual sales forecasts to determine short and long-term performance objectives. Grew annual business from ground zero to $4M annual sales within 3 years.
Promoted brand awareness to targeted demographic by contributing to marketing campaign development.
Stayed up to date with new product launches and kept sales team members on board with changing plans.
Participated in events, attended training seminars and traveled manufacturer product showcases and off-site locations.
Motivated staff to become top sales closers and exceed benchmarks.
Prepared monthly, quarterly and annual sales forecasts to effectively plan sales strategies.
Acknowledged nationally for generating revenue, acquiring high-profile clients and maintaining high customer retention record.
Determined annual unit and gross-profit plans by implementing marketing strategies and analyzing trends and results.
Set up and oversaw territory assignments, performance quotas and budgets.
Delivered sales presentations at national conferences to highlight industry trends, provide additional training, clarify new business goals and award top sellers.
Maintained productive national sales staff by strategically recruiting, orienting and training top-notch employees.