Soraya Saltiel-Alen
Miami Lakes
Summary
Creative professional prepared to bring innovative design solutions to visual challenges. Known for collaborative approach and delivering high-quality results. Reliable with strong ability to adapt to evolving project requirements. Expertise in visual communication and layout design, valued for keen aesthetic sense and problem-solving skills.
Overview
2027
2027
years of professional experience
Work History
Art Director, Designer & Stylist
Spencer's International Group, LLC
Miami, FL
08.2004 - Current
- Conceptualized and executed comprehensive branding strategies, encompassing product design, textile patterns, and digital graphics for web and social media.
- Assisted in purchasing, sales, customer service, and daily business operations. Created an online store using Shopify and managed Amazon product listings from 2019 to 2022.
Gained familiarity with the entire online retail process. - Led creative direction for multiple high-profile campaigns, enhancing brand visibility and engagement.
- Conducted market research to inform design trends and ensure competitive positioning in the industry.
- Led rebranding initiatives that effectively communicated company values while maintaining a contemporary aesthetic appeal.
- Made collateral to support various marketing campaigns and visually communicate concepts.
- Oversaw photoshoots from concept development to post-production editing, ensuring high-quality visuals that aligned with brand identity goals.
- Enforced uniform style guide for project consistency across contributors.
- Developed memorable event branding materials, contributing to successful trade shows and conferences experiences.
- Conducted regular market research on industry trends which helped inform strategic decision-making in the art department.
Freelance Graphic Designer
Self Employed Services
Miami, FL
2007 - Current
- Directed the development and design of comprehensive branding packages, social media graphics, and content management initiatives. Oversaw the creation of both printed and digital promotional materials. Led the innovation of creative strategies focused on acquiring new customers and boosting membership sales for diverse clients, notably My Gym Children's Fitness Center, S&D Getaways, and The Graham Companies.
- Utilized Adobe Creative Suite to create compelling graphics, layouts, and marketing materials for diverse campaigns.
- Developed creative design for print materials, brochures, banners, and signs for various clients in Puerto Rico by collaborating with a local advertising agency from 2006-2016.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
- Applied color theory and composition techniques to construct appealing designs.
GRAPHIC DESIGNER
EDITORIAL TELEVISA
Miami, FL
01.2004 - 01.2006
- Led the development of advertising and promotional materials for subscription initiatives across 12 publications.
Oversaw cross-promotional campaigns between comparable magazines, enhancing subscription rates through targeted coupons and advertisements.
Managed the design of advertisements for subscription contests, partnering effectively with advertisers and clients. - Participated in weekly marketing meetings to develop strategic marketing calendars and establish team goals.
- Developed branding elements, ensuring consistency across various media platforms.
- Collaborated with production teams to align design concepts with project goals.
- Led design projects from concept through completion, managing timelines and resources effectively.
- Created digital image files for use in digital and traditional printing methods.
- Completed final touches for projects such as images sizes and font selection.
- Designed eye-catching event collateral, contributing to successful fundraising campaigns and increased event attendance.
Education
Master of Arts - Graphic Design
Miami International University of Art And Design
Miami, FL2009
Bachelor of Science - Graphic Design
Art Institute of Ft. Lauderdale
Ft. Lauderdale, FL2004
Skills
- Graphic design
- Social media design
- Image editing
- Print design
- Adobe creative suite
- Branding and identity
- Layout design
- Design thinking
- Packaging design
- PC and mac platforms
- Marketing media
- Presentation design
- Branding strategies
- Project management
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Art Director, Designer & Stylist
Spencer's International Group, LLC
08.2004 - Current
GRAPHIC DESIGNER
EDITORIAL TELEVISA
01.2004 - 01.2006
Freelance Graphic Designer
Self Employed Services
2007 - Current
Master of Arts - Graphic Design
Miami International University of Art And Design
Bachelor of Science - Graphic Design
Art Institute of Ft. Lauderdale