Soriah Cruz
Plano
Summary
Results-driven professional with a strong background in client acquisition, sales performance, and operations. Demonstrated ability to exceed targets and contribute to organizational growth in fast-paced environments. Skilled in building trust-based relationships, managing high-volume pipelines, and delivering exceptional client service. Committed to continuous learning and open to opportunities that promote personal growth and organizational success.
Overview
1
1
year of professional experience
Work History
Operation Manager
Crunch Fitness - CR Fitness
Plano
08.2025 - Current
- Ranked Top 10 in the region for sales during presale of a new club opening and recognized as the only female in the top 10, demonstrating standout performance in a competitive, male-dominated environment.
- Achieved elite sales performance, averaging 90+ memberships monthly against a goal of 40, and earned recognition as the only Operations Manager invited to the “Century Club” (100+ sales) in the first month.
- Played a key role in a record-breaking grand opening, contributing to a location that ranked Top 10 in company history for membership volume and Top 10 gyms of the year.
- Drove community engagement through strategic partnerships with 20+ local businesses across the DFW area, increasing brand visibility and generating new membership opportunities.
- Led innovative digital and grassroots marketing efforts, including social media outreach (Instagram, Facebook groups, Nextdoor), direct messaging campaigns, and organic content creation to drive traffic, leads, and conversions.
- Executed presale strategies by achieving daily membership targets and maintaining strong lead pipelines through in-person and digital methods.
- Currently oversee full operational management in an established club, including payroll, scheduling, inventory management, and delinquent account resolution (ACH collections), while driving team accountability to maintain 90%+ ACH performance.
- Returned to an underperforming location and delivered rapid turnaround results, helping shift the club from 6 months of missed operational goals to a projected 120% of plan within 2 months.
MIT - Manger In Training
Crunch Fitness - CR Holdings
Plano
06.2025 - 07.2025
- Led Sunday sales performance during presale phase of a new club opening, consistently ranking #1 among 4 locations and sustaining 100%+ performance to goal for the entire month.
- Surpassed individual membership targets by a wide margin, achieving 90 memberships against a goal of 60 in a traditionally low-traffic sales day.
- Executed strategic lead generation and appointment setting, including proactive business-to-business outreach to drive community engagement and pre-opening membership growth.
- Supported daily operations and team execution on assigned days, helping ensure alignment with sales goals and successful presale outcomes.
- Trained and mentored team members, contributing to skill development and internal advancement within the organization.
Front Desk Associate
Crunch Fitness - CR Holdings
Plano
01.2025 - 05.2025
- Consistently exceeded sales expectations as an opening associate, averaging 4–5 membership sales per shift compared to the company average of 1–2, directly contributing to rapid promotion.
- Delivered high-quality member service and supported retention efforts, contributing to a reduction in attrition rates while other franchise locations in Texas experienced increases.
- Executed daily operational tasks including lead generation, membership engagement, and front desk management, demonstrating leadership potential and readiness for advancement.
- Recognized for combining strong sales performance with proactive support of team and operational goals, positioning as a key contributor to overall club success.
Education
High School Diploma -
V. Sue Cleveland High School
New Mexico05-2024
Skills
- Client Acquisition & Consultative Sales
- Digital Marketing (Social Media, Organic Content, Direct Outreach)
- Lead Generation, Qualification & Intake Coordination
- Appointment Setting & Pipeline Management
- Community Outreach & Strategic Partnerships
- CRM Systems & Client Data Management
- Client Experience & Service Excellence
- Problem Resolution & Client Satisfaction Management
- Business Development in Competitive Markets
- Time Management & High-Volume Task Prioritization
- Team Collaboration & Staff Training
Timeline
Operation Manager
Crunch Fitness - CR Fitness
08.2025 - Current
MIT - Manger In Training
Crunch Fitness - CR Holdings
06.2025 - 07.2025
Front Desk Associate
Crunch Fitness - CR Holdings
01.2025 - 05.2025
High School Diploma -
V. Sue Cleveland High School