Soyoung An
Las Vegas,USA
Summary
Research professional with solid history of delivering thorough and insightful analyses in various research projects. Known for collaborative approach, adaptability to changing project needs, and results-driven mindset. Skilled in data interpretation, report writing, and utilizing advanced research methodologies to drive outcomes.
Overview
24
24
years of professional experience
Work History
Researcher (Post-Doc research fellow)
University of Houston
Houston, USA
12.2022 - 12.2023
- Research field: CSR, ESG, customer service in hospitality industry
- Skill: Market analysis, AMOS (Structural equation modeling), SPSS (ANOVA, T-TEST, MANOVA, Regression)
- Gathered and organized information for research purposes.
- Collaborated with interdisciplinary teams to conduct comprehensive studies and generate valuable insights.
Adjunct Professor
Kyung Hee Cyber University
Seoul, South Korea
09.2020 - 12.2023
- Research field: CSR, ESG, market research
- Teaching courses: CSR & sustainable management (A177801)
- Skill: competitive analysis, AMOS, SPSS (ANOVA, T-TEST, MANOVA, Regression), lecturing, coaching
- Built relationships with students, mentoring on personal, professional and academic goals while providing coaching on effective study habits.
- Graded quizzes, tests, homework, and projects to provide students with timely academic progress information and feedback.
Adjunct Professor
Kyung Hee University
Seoul, South Korea
09.2017 - 12.2022
- Research field: CSR, ESG, market research
- Teaching courses: Hotel room management (Hotel 2501), Customer satisfaction management (Hotel 3507), Hotel & Tourism service management (Hotel 2505), CSR & sustainable management (A177801)
- Skill: competitive analysis, AMOS, SPSS(ANOVA, T-TEST, MANOVA, Regression), lecturing, coaching
- Graded quizzes, tests, homework, and projects to provide students with timely academic progress information and feedback.
- Strengthened critical thinking skills in students through the incorporation of problem-based learning activities.
- Used exams, quizzes and assignments to assess student comprehension.
Researcher
Kyung Hee University
Seoul, South Korea
01.2014 - 04.2022
- Gathered and organized information for research purposes.
- Collaborated with interdisciplinary teams to conduct comprehensive studies and generate valuable insights.
- Conducted thorough literature reviews to identify gaps in knowledge and inform future research directions.
- Synthesized large volumes of information, identifying key trends and patterns relevant to research objectives.
- Optimized project management strategies to adhere to strict timelines, effectively managing resources.
VIP Service Team
Club L Jeju (Formerly Lakehills Hotel)
Jeju, South Korea
07.2002 - 08.2003
- VIP Member’s Host and Coordinate
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Excellent communication skills, both verbal and written.
Hostess and Server
Suite Hotel (Formerly Green Villa Hotel)
Jeju, South Korea
06.2000 - 07.2002
- F & B Service Management
- Answered customer questions about hours, seating, and menu information.
- Greeted customers warmly upon arrival and provided friendly and warm presence throughout dining experience.
Education
Ph.D. - Hotel Management
Kyung Hee University
Seoul, South Korea08-2018
Master of Science - Hotel Management
Kyung Hee University
Seoul, South Korea08-2014
Bachelor of Science - Hospitality Management
University of Nevada Las Vegas
Las Vegas12-2008
Skills
- Team collaboration
- Strong work ethic
- Data collection and organization
- Data analysis
- Critical thinking
- Research planning
- Documentation and reporting
- Effective multitasking
- Qualitative research
- Survey design
- Proposal preparation
- Research program planning
Best Paper Honor 2014 World Hospitality & Tourism Forum
My research paper, titled "A Study on the Effects of Hotel Cultural Marketing Activities on Corporate Brand Image and Relationship Continuity Intent—Moderating Effects of Philanthropy Cognition on Corporate Social Responsibility," explores how various cultural marketing strategies employed by hotels influence customer perceptions. Cultural marketing serves as a form of corporate social responsibility (CSR), but unlike legal or economic obligations, it is a voluntary initiative. This study aims to examine how customers evaluate hotels when they engage in cultural marketing as an expression of philanthropic responsibility.
Languages
English
Full Professional
Korean
Native or Bilingual
RESEARCH PAPERS (*indicates the first author)
1. An S*, Han JS. A study on the effect of self-entertainment on leisure commitment and social happiness: Focused on guests visiting hotels during the COVID-19 period. International Journal of Tourism and Hospitality Research. 2022 Jul, 36(7), 37-53.
2. Kim HR, Han JS, An S. study on the Effects of Hotel Non-face-to-face Quality on Customer Satisfaction and Relationship Continuity Focusing. Journal of Hotel & Resort. 2022 Oct 21(5), 23-41.
3. An S*, Han JS. A study on the effect of a tourist destination’s DSR on place dependence, perceived trust, and pro-tourism behavior: Focused on Jeju Island. International Journal of Tourism and Hospitality Research. 2021 July 35(7), 117-131.
4. An S*, Lee DH. Corporate social responsibility of integrated resort company: Tourism Development and the role of NGO. The Journal of NGO Studies. 2020 Dec 15 (3), 381-418.
5. An S*. Study on the effect of hotel employees’ CSR motivation on authenticity, organizational trust, and organizational citizenship behavior. International Journal of Tourism and Hospitality Research. 2020, 34(8), 159-175. * This study was supported by the NRF (National Research Foundation of Korea)
6. An S*, Han JS. A study on the effect of global citizenship on social-capital and career maturity: Focusing on Z generation of hotel management’s student. Korean Journal of Hospitality and Tourism. 2019 Aug 28(6), 65-81.
7. An S*, Han JS. A study on the influence of viewing motivation on attitude and visiting intention of TV infotainment travel program (2018). Journal of Tourism & Leisure Research. 2018 Apr 30(4), 249-266.
8. An S*, Han JS. A study on the impact of sustainable management on the non-financial performance of hotels. Korean Journal of Hospitality and Tourism. 2018 Jul 27(5), 17-33.
9. An S*, Han JS. A study on the influence of viewing motivation of a TV reality travel program on viewing satisfaction and visit intention: Moderating effect of travel involvement. International Journal of Tourism and Hospitality Research. 2018 Feb 32(2), 5-19.
10. An S*, Han JS. Research trend on CSR in the hospitality industry. International Journal of Tourism and Hospitality Research. 2017 Jul 31(7), 149-163.
11. An S*, Han JS. A study on the effect of hotels’ sustainable management effort on corporate performance. International Journal of Tourism and Hospitality Research. 2017 Mar. 31(3), 135-149.
12. An S*, Han JS. A study on the effect of hotel eco-friendly management on corporate performance. Korean Journal of Hospitality and Tourism. 2017 Feb 26(2), 1-18.
13. An S*, Han JS. The effects of Hotel’s Creating Shared Value (CSV) to Company – Consumer Identification and Reliability: Moderating Effects of Authenticity. Journal of Tourism and Leisure Research. 2017 Jan 29(1), 179-197.
14. An S*, Han JS. A Study on the impacts of hotel’s CSV on corporate image, reliability and customer loyalty. International Journal of Tourism and Hospitality Research. 2016 Nov 30(11), 135-149.
15. An S*, Han JS. The effects of Hotel’s Culture Marketing Activity to Brand Image and Brand Loyalty - Focused on the case of CSR and CSV – Journal of Tourism and Leisure Research 2016 Apr 28(4), 189-206.
16. An S*, Han JS. A Study on the Effects of Hotel's Culture Marketing Activity to Corporate Brand Image and Intent to Relationship Continuity - Moderating Effects of Philanthropy Cognition on the Corporate Social Responsibility – Korean Journal of Hospitality & Tourism. 2014 Oct 23(5), 255-273.
17. An S*, Han JS. A study on the effects of Corporate Social Responsibility hotel image, customer satisfaction and customer loyalty. Journal of Tourism & Leisure Research. 2014 May 26(4), 101-120.
Timeline
Researcher (Post-Doc research fellow)
University of Houston
12.2022 - 12.2023
Adjunct Professor
Kyung Hee Cyber University
09.2020 - 12.2023
Adjunct Professor
Kyung Hee University
09.2017 - 12.2022
Researcher
Kyung Hee University
01.2014 - 04.2022
VIP Service Team
Club L Jeju (Formerly Lakehills Hotel)
07.2002 - 08.2003
Hostess and Server
Suite Hotel (Formerly Green Villa Hotel)
06.2000 - 07.2002
Ph.D. - Hotel Management
Kyung Hee University
Master of Science - Hotel Management
Kyung Hee University
Bachelor of Science - Hospitality Management
University of Nevada Las Vegas
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