Spencer Edwards
Salt Lake City,Utah
Summary
Goal-oriented and award-winning marketing expert with natural talents in developing and implementing innovative performance marketing strategies, driving profits, increasing market share and strengthening product dominance.
Overview
9
9
years of professional experience
Work History
Marketing Manager
Myriad Genetics
2021.01 - Current
- Developed direct-to-consumer, omni-channel marketing strategy leading to a 2.5x return on investment.
- Work directly with providers, patients, and advocacy groups to improve awareness and adoption of genetic testing
- Maximized email marketing effectiveness by segmenting customer lists, personalizing content, and improving click rate to over 50% for consumer emails. '
- Analyze market trends to identify new opportunities, adjusting strategic marketing plans accordingly for maximum effectiveness.
Sr. Product Manager
Myriad Genetic Laboratories
2018.07 - 2021.01
- Responsible for defining customer targeting, acquisition, and funnel strategies for multiple product lines; growing consumer test volume by 80% in FY21
- Research and develop key personas and customer journeys and align key messages with target audience and pull-through tactics
- Worked cross-functionally with UX dev, sales and other stakeholders to test/design/build/ best in class user website experiences
Emerging Products Supervisor
Myriad Genetic Laboratories
2016.01 - 2018.08
- Streamlined operations for a 10-person team increasing efficiency through regular process reviews and implementing necessary changes.
- Increased team productivity by implementing efficient workflows, reducing test results turnaround time by 46% and reducing cancellations by 51%
Inside Sales Representative
Myriad Genetic Laboratories
2014.11 - 2016.01
- Advocated Urology product lines in an inside-sales environment using persuasive logic and tailored sales pitches to drive volume in new and existing accounts
- Facilitated the order management of Prolaris biopsy and RP test orders and fostered relationships with field personnel and healthcare professionals to improve order experience
- Responsible for onboarding new hires and directing all training opportunities; ensuring that all SOPs and job responsibilities were performed to the highest standards.
Education
Master of Business Administration -
University of Utah
Salt Lake City, Utah07.2017
Bachelor of Science, Biology -
University of Utah
Salt Lake City, Utah05.2014
Skills
- Paid Media Expert
- Performance Marketing Analytics
- Strategic Campaign Planning
- Agency and Partnership Development
- Social Media Marketing
- Customer Acquisition
Accomplishments
- Myriad Marketing Initiative of the Year (2020, 2022, 2023)
- Inside Sales Rep of the Year (2018)
Timeline
Marketing Manager
Myriad Genetics
2021.01 - Current
Sr. Product Manager
Myriad Genetic Laboratories
2018.07 - 2021.01
Emerging Products Supervisor
Myriad Genetic Laboratories
2016.01 - 2018.08
Inside Sales Representative
Myriad Genetic Laboratories
2014.11 - 2016.01
Master of Business Administration -
University of Utah
Bachelor of Science, Biology -
University of Utah
Similar Profiles
Candice LepleyCandice Lepley
Oncology Product Specialist at Myriad GeneticsOncology Product Specialist at Myriad Genetics
Lisa GreenidgeLisa Greenidge
Vice President of Enterprise Sales & GTM Workflows at Myriad Genetics LaboratoriesVice President of Enterprise Sales & GTM Workflows at Myriad Genetics Laboratories
Robyn TaffRobyn Taff
Account Executive at Myriad GeneticsAccount Executive at Myriad Genetics