Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Spencer Edwards

Salt Lake City,Utah

Summary

Goal-oriented and award-winning marketing expert with natural talents in developing and implementing innovative performance marketing strategies, driving profits, increasing market share and strengthening product dominance.


Overview

9
9
years of professional experience

Work History

Marketing Manager

Myriad Genetics
01.2021 - Current
  • Developed direct-to-consumer, omni-channel marketing strategy leading to a 2.5x return on investment.
  • Work directly with providers, patients, and advocacy groups to improve awareness and adoption of genetic testing
  • Maximized email marketing effectiveness by segmenting customer lists, personalizing content, and improving click rate to over 50% for consumer emails. '
  • Analyze market trends to identify new opportunities, adjusting strategic marketing plans accordingly for maximum effectiveness.

Sr. Product Manager

Myriad Genetic Laboratories
07.2018 - 01.2021
  • Responsible for defining customer targeting, acquisition, and funnel strategies for multiple product lines; growing consumer test volume by 80% in FY21
  • Research and develop key personas and customer journeys and align key messages with target audience and pull-through tactics
  • Worked cross-functionally with UX dev, sales and other stakeholders to test/design/build/ best in class user website experiences

Emerging Products Supervisor

Myriad Genetic Laboratories
01.2016 - 08.2018
  • Streamlined operations for a 10-person team increasing efficiency through regular process reviews and implementing necessary changes.
  • Increased team productivity by implementing efficient workflows, reducing test results turnaround time by 46% and reducing cancellations by 51%

Inside Sales Representative

Myriad Genetic Laboratories
11.2014 - 01.2016
  • Advocated Urology product lines in an inside-sales environment using persuasive logic and tailored sales pitches to drive volume in new and existing accounts
  • Facilitated the order management of Prolaris biopsy and RP test orders and fostered relationships with field personnel and healthcare professionals to improve order experience
  • Responsible for onboarding new hires and directing all training opportunities; ensuring that all SOPs and job responsibilities were performed to the highest standards.

Education

Master of Business Administration -

University of Utah
Salt Lake City, Utah
07.2017

Bachelor of Science, Biology -

University of Utah
Salt Lake City, Utah
05.2014

Skills

  • Paid Media Expert
  • Performance Marketing Analytics
  • Strategic Campaign Planning
  • Agency and Partnership Development
  • Social Media Marketing
  • Customer Acquisition

Accomplishments

  • Myriad Marketing Initiative of the Year (2020, 2022, 2023)
  • Inside Sales Rep of the Year (2018)

Timeline

Marketing Manager

Myriad Genetics
01.2021 - Current

Sr. Product Manager

Myriad Genetic Laboratories
07.2018 - 01.2021

Emerging Products Supervisor

Myriad Genetic Laboratories
01.2016 - 08.2018

Inside Sales Representative

Myriad Genetic Laboratories
11.2014 - 01.2016

Master of Business Administration -

University of Utah

Bachelor of Science, Biology -

University of Utah

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Spencer Edwards