Summary
Overview
Work History
Education
Skills
Timeline
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Spencer Knowles

Writer & Brand Strategist
Portland,OR

Summary

I solve problems for brands, leaders, movements, and the people who believe in them. My expertise includes consulting, lifestyle, outdoor, technology, healthcare, talent acquisition, and politics.

Overview

10
10
years of professional experience

Work History

Brand Manager

SWAE
Portland, OR
03.2021 - 04.2024
  • Launched a luxury outdoor brand from the ground up including development of a brand identity, product strategy, and go-to-market efforts.
  • Assisted in sourcing and design of product, as well as development of specific product narratives that aligned with brand and seasonal strategies.
  • Managed and oversaw creative projects to drive quality, accuracy, and deadline management.
  • Established an organic audience of 11,000+ Instagram followers and 7,000+ newsletter subscribers and before any product was released.

Communications Writer

Envision Healthcare
Portland, OR
04.2020 - 02.2021
  • Improved flow of information from executive leadership to font-line clinicians and support staff during the height of the COVID-19 Pandemic.
  • Researched and wrote engaging content for case studies, emails, and newsletters that helped increase open rate by 15%.
  • Assisted with drafting speeches and program talking points for events.

Recruitment Marketing Specialist

Point B Consulting
Portland, OR
03.2019 - 04.2020
  • Boosted brand awareness through development of a content strategy tailored to Point B's unique values and opportunities.
  • Increased employer brand recognition by developing compelling recruitment marketing materials including shareable blog posts, articles, and social media updates.
  • Performed thorough audience research to better align content with target demographics.
  • Attracted new applicants to Point B's talent pool, including and 85% growth in talent newsletter signups and 10% increase in web applications.

Freelance Writer

Harlo Interactive
Portland, OR
02.2018 - 03.2019
  • Worked directly with clients and stakeholders to identify their unique brand positions and content needs.
  • Developed content and brand strategies tailored specifically to each clients target audience.
  • Wrote persuasive website copy that effectively communicated product benefits and brand values.
  • Researched to develop thorough understanding of unfamiliar topics, competitors, industries, and processes to present fresh, new angles and ideas within written content.

Managing Editor

12ozProphet
New York, NY
06.2014 - 06.2016
  • Led a team of 15+ remote contributors in publishing 20+ posts per week including photo, video, and written content.
  • Proofread, edited, and evaluated final content to verify content aligned with established guidelines.
  • Enhanced publication quality by implementing rigorous editing and proofreading processes.
  • Delegated and tracked each staff member's assignments and deadlines.

Education

Bachelor of Arts - Journalism

University of Oregon
Eugene, OR
05.2001 -

Copywriting -

Brainco School of Advertising
Portland, OR
09.2018

Skills

  • Copywriting

  • Copyediting

  • Content Strategy

  • Brand Strategy

  • Creative Storytelling

  • Market Research

  • Data Analytics

  • Client Relations

  • Project Management

Timeline

Brand Manager

SWAE
03.2021 - 04.2024

Communications Writer

Envision Healthcare
04.2020 - 02.2021

Recruitment Marketing Specialist

Point B Consulting
03.2019 - 04.2020

Freelance Writer

Harlo Interactive
02.2018 - 03.2019

Managing Editor

12ozProphet
06.2014 - 06.2016

Bachelor of Arts - Journalism

University of Oregon
05.2001 -

Copywriting -

Brainco School of Advertising

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Spencer KnowlesWriter & Brand Strategist