Spencer Spellman
Content Director, Writer, & Educator
Seattle
Summary
Psychology educator, facilitator, and coach with a Master of Science in Psychology and a background in high-level communications, writing, and content strategy. Experienced in curriculum development and group facilitation, specializing in Positive Psychology, Depth Psychology, and men’s mental health. Track record of translating history, cultural narratives, and complex data into accessible, entertaining, and informative content for global audiences and academic platforms like Condé Nast, Outside, and UC Berkeley’s Greater Good Science Center. Committed to person-centered learning, inclusivity, and the practical application of psychological theory to foster greater meaning, connection, and community. Member of Psi Chi Honor Society of Psychology.
Overview
19
19
years of professional experience
2
2
Certifications
Work History
Educator, Facilitator, & Writer
Spencer Spellman, Dba
08.2025 - Current
- Curriculum & Instructional Design: Develop curriculum and multimedia presentations on Depth Psychology, Positive Psychology, and men's mental health, translating complex theoretical frameworks into accessible learning modules.
- Workshop Facilitation: Lead virtual and in-person workshops, utilizing active learning strategies to engage adults on topics of psychological resilience, mental health, emotional intelligence, and other psychology topics.
- Group Process & Facilitation: Facilitate processing groups for men’s mental health, managing group dynamics and fostering a safe, inclusive environment for interpersonal dialogue.
- Evidence-Based Content Development: Develop authoritative articles and digital resources grounded in psychological theory for Greater Good Magazine, Vanessa Bennett's Inner Compass Collective, and other platforms.
Senior Editor + Content Director
Mountain News
01.2022 - Current
- Content Leadership: Directed content, PR, and social media for one of the leading winter sports platforms, significantly increasing reach and audience engagement through data-driven strategies.
- Media Relations & Strategic Communications: Secured earned media placements in prominent outlets including USA Today, Time Out, The Denver Post, Yahoo, and the San Francisco Chronicle.
- Newsletter Optimization & Strategy: Optimized newsletter copy and leveraged evidence-backed strategies to increase newsletter click-through rates and engagement by 50%.
- Editorial Management & Mentorship: Led a cross-functional team of freelance writers and ambassadors; managed high-volume editorial calendar, overseeing development of 10-12 monthly articles.
- CMS Optimization: Orchestrated a complete overhaul of the organization’s content library into a robust Digital Asset Management (DAM) system to improve cross-functional access and workflow efficiency.
- Brand Campaign Direction: Directed the Visitors’ Choice Awards, creating a comprehensive digital media kit and communication strategy, resulting in earned media placements in 100-plus publications.
- Media Liaison & Spokesperson: Served as organization spokesperson, conducting interviews and delivering expert commentary for major national television networks and prominent news publications
Freelance Writer, Content Director, & Speaker
Spencer Spellman, dba
01.2007 - 01.2022
- Multi-Platform Editorial Leadership: Served as Editor-in-Chief for industry-leading companies, including Expedia and Vail Resorts (Northstar California). Recognition at both Expedia and Vail Resorts included award for Best Overall Blog by Travel Weekly.
- Digital Community Building: Founded and moderated #ExpediaChat, a large-scale interactive forum recognized by PhocusWire and Travel + Leisure for innovative approaches to digital audience engagement.
- High-Impact Media Partnerships: Led global digital activations and international campaigns, including an Expedia/DreamWorks social media partnership (16.5M impressions) and Expedia’s South America Week featured in industry case studies.
- B2B Content Strategy: Directed editorial production and live event content for the Surf Park Central annual summit, successfully positioning the organization as the primary authority in the emerging surf-tech and development sector.
- Cross-Functional Digital Marketing: Delivered comprehensive PR, brand messaging, and SEO strategies for global travel and tech brands, consistently securing first-page Google rankings and high-ROI social media performance.
- Public Speaking & Thought Leadership: Speaker at global industry events, including Phocuswright and E-Tourism Frontiers. Topics focus on the intersection of digital strategy, consumer psychology, and brand storytelling.
- Writing and photography featured in: The Los Angeles Times, Chicago Tribune, Ski Magazine, Travel + Leisure, Time Out, Sunset, Condé Nast Traveler, and AFAR Magazine.
Brand Director
Sonoma County Tourism
01.2019 - 01.2021
- Integrated Strategy & Resource Management: Spearheaded regional promotion initiatives, overseeing social media, content partnerships, and digital outreach while optimizing performance under reduced budgetary constraints.
- Strategic Growth & Analytics: Orchestrated an audit and data-driven content strategy that resulted in a 20% increase in web traffic and 40% year-over-year growth in audience.
- Media Innovation & Transformation: Led the strategic evolution of an annual printed visitors’ guide into a high-utility, twice-annual digital publication, improving accessibility, sustainability, and information delivery.
- Community Education & Stakeholder Training: Developed and facilitated educational workshops for local small business owners and regional stakeholders, translating complex digital trends into actionable growth strategies.
Education
Bachelor of Arts - Philosophy
Western Carolina University
Cullowhee, NCMaster of Science - Psychology
Arizona State University
Tempe, AZ2025
Skills
Content Strategy
Editorial Planning
Writing
Strategic Communications
Public Speaking
Content Design
Curriculum Development
Mental Health Coaching
Group Facilitation
Mentoring
Thought Leadership
Certification
Forest Therapy Practitioner Certification by Alma Oasis
Timeline
Forest Therapy Practitioner Certification by Alma Oasis
04-2026
Depth Psychology & Jungian Coaching Certification by Vanessa Bennett
08-2025
Educator, Facilitator, & Writer
Spencer Spellman, Dba
08.2025 - Current
Senior Editor + Content Director
Mountain News
01.2022 - Current
Brand Director
Sonoma County Tourism
01.2019 - 01.2021
Freelance Writer, Content Director, & Speaker
Spencer Spellman, dba
01.2007 - 01.2022
Bachelor of Arts - Philosophy
Western Carolina University
Master of Science - Psychology
Arizona State University
Awards
Gold Award for Best Overall Blog (Travel Weekly) - Expedia
ESTO Destiny Award for Best Digital Marketing Campaign (2021) - Sonoma County Tourism
Best Use of Social Media (Travel + Leisure) – Expedia