Spike Ming-Han Lu
Chino,CA
Summary
Quality-oriented professional with 7+ years of experience and a proven knowledge of brand management, campaign management, and client relationship management. Aiming to leverage my skills to successfully fill the Marketing / Sales / Fitting role at your company.
Overview
12
12
years of professional experience
Work History
Sales Associate /Fitting Specialist
Olympic Golf
10.2023 - 05.2024
- Basic club fitting with basic setup
- Demo days with 8+ different brand of clubs
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
- Built relationships with customers to encourage repeat business.
Titleist Fitting Center Manager
Acushnet
03.2018 - 08.2019
- Start the first Titleist Fitting Center in Greater China
- Generate hype from social media, local influencers, tour players, Titleist fans etc
- Daily operation include fitting arrangements to oversee staffs to make sure top quality service is provided to meet Titleist standard
- Work with our partners to maximize their club fitting orders, conduct events to support their business
- Achieved fitting and selling numbers assigned by company
- Follow up on every process, look for changes if needed
FootJoy Marketing Manager
Acushnet
10.2016 - 03.2018
- Business planning, Strategic planning, branding, marketing
- Stay on top of numbers, stock levels, customer feedbacks
- Worldwide strategic
- Align with headquarter, to show brand consistency
- Weekly calls to keep updated
- Shoes, Gloves, Apparel, Accessories are all needed for product planning for its launch, testing, taking orders, sell through, close-out etc..
- Create noise for media events, brand social media, brand loyalist
Regional Marketing Manager
Acushnet
11.2015 - 10.2016
- Titleist and FootJoy both brands marketing works in Southern China region
- In charge of a team of 4 members on event arrangements, products education, sell-thru, brand seeding etc
- Work with Key influencers, Tour players, Sponsored coaches collaboration, On and off course accounts on regular marketing events to generate sell-thru
- Weekly report on team performance, events recap, sell-thru numbers, future plans etc
Titleist Club Fitting Specialist
Acushnet
11.2012 - 11.2015
- Club fitting tour players, sponsored coaches, key influencers
- Work with accounts for fitting education, fitting for their VIP customers to generate sales
- Develop influence to golf events including junior tournaments, club champions, school etc
- Stay in touch with club fitting accounts on fitting education, sales, and feedbacks
Education
Golf Management - Golf Business Management
Golf Academy of America
Carlsbad, CA05.2012
High School Diploma -
Arcadia High School
Arcadia, CA06.2006
Skills
- Customer service
- Teamwork and collaboration
- Time management
- Problem-solving skills
- Marketing
- Brand management
- Club Fitting
Languages
Chinese (Mandarin)
Native or Bilingual
English
Full Professional
Timeline
Sales Associate /Fitting Specialist
Olympic Golf
10.2023 - 05.2024
Titleist Fitting Center Manager
Acushnet
03.2018 - 08.2019
FootJoy Marketing Manager
Acushnet
10.2016 - 03.2018
Regional Marketing Manager
Acushnet
11.2015 - 10.2016
Titleist Club Fitting Specialist
Acushnet
11.2012 - 11.2015
High School Diploma -
Arcadia High School
Golf Management - Golf Business Management
Golf Academy of America
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