SPRADHA GAUTAM

Own brand, narrative, and content strategy for an AI-native revenue platform serving enterprise customers.

• Led multiple major product launches, including full website revamps, PR rollouts, and social campaigns
• Built and scaled the company’s full-funnel content engine: case studies, product pages, eBooks, landing pages, paid ads, and LinkedIn content
• Managed end-to-end enterprise customer storytelling with Snowflake, Commvault, VAST Data, and Superna
• Partnered with product, sales, and GTM teams to translate complex AI and RevOps capabilities into clear, outcome-driven positioning
• Established predictable inbound through LinkedIn strategy, Google Ads, and competitor keyword campaigns
• Created sales enablement assets actively used in enterprise deal cycles

Led global marketing for a product engineering and digital solutions company, owning brand, content, demand generation, and GTM strategy.

• Spearheaded go-to-market strategy and performance marketing, driving a 35% increase in brand visibility within the first year
• Built and scaled a high-impact content engine, producing 100+ assets annually across blogs, white papers, case studies, landing pages, videos, and campaigns
• Transformed the company’s digital presence by improving website performance, structure, and conversion flows
• Built a strong social media presence, increasing followers by 60% and engagement by 35%
• Led PR and thought leadership initiatives, securing 10+ placements in leading industry publications
• Revamped all sales and marketing collateral to improve consistency, clarity, and conversion
• Built and scaled a high-performing marketing team and established structured processes across functions
• Played a key role in Velotio’s acquisition by R Systems by leading marketing and communication strategy during the transition
• Represented Velotio at global events including SaaStr (UK and India), strengthening brand visibility and partnerships

Owned marketing strategy and execution for a digital board governance platform.

• Led branding, positioning, and pricing strategy to strengthen market differentiation
• Built and executed B2B content and demand generation initiatives
• Managed marketing budgets and aligned spend with growth priorities
• Partnered closely with sales to develop messaging, collateral, and go-to-market plans
• Represented the company at key industry events to drive visibility and partnerships

Led marketing strategy and execution for a B2B and B2C hiring technology platform.

• Established brand positioning, target audience strategy, and integrated marketing plans
• Analyzed customer insights and market data to inform campaign strategy and messaging
• Improved web presence through SEO and A/B testing, increasing overall traffic by ~37%
• Developed and executed campaigns that drove average quarterly sales growth of 15%
• Increased conversion rates by 20% through targeted influencer and content marketing initiatives
• Led creative direction and copywriting across digital, print, PR, and brand assets
• Built analytics reporting frameworks to track performance and guide optimization

• Ensured all content is on-brand, consistent in terms of style, quality and tone of voice, optimized for search and user experience.
• Mapped out a content strategy that supports and extends marketing initiatives.
• Ola is India's largest mobility platform and one of the world's largest ride-hailing companies, serving 250 cities across India, Australia, New Zealand, and the UK.

• Extensively worked towards link building, keyword research, off-page optimization for SEO and article marketing.
• Handled social media accounts for various clients boosting sales and traffic.
• Helped set up 1000 blogs for Housing.com for effective link building and better SEO results.
• A digital marketing agency providing SEO and website management solutions.