Sri Vellenky

Worked as a Senior Lead Salesforce Developer to design, develop, and support enterprise Salesforce applications across Sales Cloud, Service Cloud, and Salesforce CPQ. Collaborated with product managers, architects, business stakeholders, QA engineers, and DevOps teams to deliver scalable CRM and Quote-to-Cash (QTC) solutions supporting sales, billing, refunds, and revenue operations.

• Implemented Salesforce CPQ solutions including price rules, product rules, discount schedules, quote templates, quote calculator plugins, and pricing automation, streamlining Quote-to-Cash process and enhancing sales efficiency.
• Customized quote generation, product configuration, pricing logic, and approval workflows to support complex enterprise sales processes.
• Designed and developed scalable Lightning Web Components (LWC) and Aura Components, enhancing user experience with dynamic, reusable, and responsive interfaces across Salesforce applications.
• Designed and developed automated refund processing workflows using Apex Classes, Batch Apex, Queueable Apex, and payment processing integrations, improving operational efficiency and financial accuracy.
• Built reusable Apex frameworks, Lightning component libraries, and metadata-driven architectures, increasing maintainability and scalability of Salesforce applications while ensuring development consistency.
• Developed secure integrations with external enterprise systems through REST APIs, SOAP APIs, WSDL, named credentials, and outbound messaging, ensuring seamless data flow and operational continuity.
• Designed configurable business solutions using Custom Metadata Types, Custom Settings, Flow Builder, Approval Processes, Validation Rules, and automation frameworks, minimizing future code changes.
• Developed asynchronous processing solutions using Batch Apex, Scheduled Apex, Queueable Apex, and Future Methods for high-volume data processing.

Project: Delta Cargo CRM Modernization

Key Responsibilities

Worked as a Senior Lead Salesforce Developer supporting the Delta Cargo organization by designing, developing, and enhancing enterprise Salesforce applications built on Salesforce Service Cloud and Sales Cloud. Delivered scalable CRM solutions that supported cargo operations, customer service, shipment management, pricing, flight routing, and operational efficiency. Collaborated with business stakeholders, architects, product owners, QA teams, and release managers to deliver high-quality Salesforce solutions throughout the Software Development Life Cycle (SDLC).

• Led the design, development, and implementation of enterprise Salesforce solutions supporting Delta Cargo business operations.
• Collaborated with business stakeholders and product owners to gather requirements and develop scalable Salesforce solutions aligned with cargo operations.
• Develop enterprise applications using Salesforce Service Cloud, Sales Cloud, Lightning Experience, Lightning Web Components (LWC), Apex, and Flow Builder.
• Design reusable Lightning Web Components (LWC) supporting cargo operations, shipment processing, flight routing, cargo pricing, and rate management.
• Develop custom business logic using Apex Classes, Apex Triggers, Batch Apex, Queueable Apex, Scheduled Apex, and asynchronous processing.
• Build scalable and reusable Apex service layers following Salesforce development best practices.
• Configure Validation Rules, Approval Processes, Record Types, Page Layouts, Custom Metadata Types, Permission Sets, and Sharing Rules.
• Designed and implemented an enterprise Email-to-Case solution for Delta Cargo customer support operations.
• Developed automated case creation processes for multiple inbound business email channels.
• Designed intelligent case routing logic using Apex, Assignment Rules, Queues, and Flow automation.
• Automated case ownership assignment based on business rules and operational teams.
• Improved case routing efficiency by reducing manual intervention through configurable automation.
• Enhanced customer support workflows by implementing notifications, escalation logic, and automated case updates.
• Implemented Call-to-Case capabilities to support customer service operations.
• Automated business workflows using Apex and Flow Builder to streamline case processing.
• Developed Lightning Web Components (LWC) to improve cargo flight route visibility and streamline shipment rate management, enhancing operational workflows.
• Created responsive, reusable user interface components that improved user experience and supported business productivity.
• Developed Apex controllers supporting Lightning components and optimized SOQL queries for high-performance data retrieval.
• Implemented configurable business rules supporting cargo pricing and operational processes.
• Optimized application performance by improving Apex execution and minimizing Salesforce governor limit consumption.
• Developed REST-based integrations between Salesforce and external enterprise applications.
• Built automation using Record-Triggered Flows, Screen Flows, Platform Events, Validation Rules, and Approval Processes.
• Enhanced application maintainability through reusable frameworks and configurable metadata-driven development.
• Influenced enterprise Salesforce architecture decisions during solution design discussions to improve system coherence.
• Conducted peer code reviews to verify compliance with Salesforce best practices and coding standards.
• Mentored junior developers by providing technical guidance on Apex, Lightning Web Components, debugging, and solution design.
• Collaborated with Business Analysts, QA Engineers, Product Owners, Architects, and Release Managers throughout Agile delivery.
• Provided Level 3 production support for business-critical Salesforce applications.
• Investigate and resolve complex production issues through detailed root cause analysis.
• Analyze debug logs, Apex exceptions, Flow failures, integration failures, and governor limit issues.
• Perform release validation, smoke testing, regression testing, and post-production verification.
• Delivered timely resolutions for production incidents while ensuring application stability and business continuity.

Project: Enterprise CRM Implementation, Sales Cloud & Service Cloud

Managed Salesforce system configurations and user support.

Joined TMSFirst as Salesforce Administrator, promoted to Salesforce Developer for technical performance and contributions to Salesforce CRM initiatives. Implemented, customized, and enhanced Salesforce Sales Cloud and Service Cloud applications to support sales, customer service, marketing, and business operations.

As a Salesforce Developer, contributed to multiple enterprise initiatives including Salesforce Lightning migration, SendGrid integration, DocuSign integration, custom application development, workflow automation, and CRM modernization.

• Developed Lightning applications to enhance Case Management, Opportunity Management, Lead Management, Accounts, Contacts, and streamline custom business processes.
• Developed Lightning applications to improve Case Management, Opportunity Management, Lead Management, and Accounts, streamlining custom business processes.
• Developed Lightning applications to enhance case management, opportunity management, lead management, and accounts, streamlining custom business processes.
• Built reusable Aura Components and Visualforce pages to deliver responsive user interfaces.
• Developed Lightning pages and Aura Components to improve user experience and application performance.
• Designed and implemented SendGrid integration using REST APIs, enabling high-volume drip email campaigns beyond Salesforce email limitations.
• Configured Experience Cloud (Communities) including external user authentication and customer portal functionality.
• Developed Apex Test Classes and maintained required code coverage for successful deployments.
• Participated in sprint planning, backlog grooming, and estimation sessions, contributing to Agile Scrum ceremonies and improving project delivery.
• Investigated production issues, analyzed debug logs, implemented root-cause fixes, and supported production releases.
• Collaborated with Business Analysts, QA Engineers, Salesforce Consultants, and business stakeholders throughout the Software Development Life Cycle (SDLC).
• Oversaw Salesforce user account management and security settings.
• Managed Profiles, Permission Sets, Sharing Rules, Public Groups, Queues, and Role Hierarchy.
• Supported sandbox refreshes, release activities, and production deployments using Change Sets.
• Worked directly with business users to understand requirements and configure Salesforce accordingly.